AR Insider

AUGUST 23, 2021

W eb AR continues to elevate its value proposition to AR developers in search of the optimal vessel. billion devices globally — the greatest of any mobile AR platform. This applies to AR, as each mobile platform has varying installed bases and active user bases. Web AR: Best Practices & Case Studies.

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AR Insider

MARCH 8, 2021

I t’s clear that mobile AR is where the scale is today, given 3 billion global smartphones. As for the portion that’s AR-compatible, the common industry rally cry is that there are 1 billion+ AR-enabled smartphones. And there’s web AR which has the most potential reach, due to its delivery through the browser.

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AR Insider

FEBRUARY 22, 2021

O ne of the attributes that defines AR’s potential is its breadth of applicability. Though use cases like product visualization and social lenses are the early leaders today, we’ll see several others develop in the coming years. Below are a handful that we pulled for this week’s Data Dive. Data Layers.

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AR Insider

JULY 26, 2021

It included a handful of notable and incremental AR updates, such as multipeer AR face filters. These bring a syncronous multiplayer twist to social AR. But buried in these updates was another notable data nugget that signals Facebook’s mobile AR growth trajectory. Is Ubiquitous AR a Decade Away?

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AR Insider

OCTOBER 4, 2021

Several signals validate that AR can bring considerable value to consumer-facing brands -- everything from try-before-you-buy to interactive ads. The post Data Dive: How Do Brands Feel About AR? appeared first on AR Insider. But how do brands themselves feel about it? We examine the latest survey sentiments.

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AR Insider

MARCH 7, 2022

AR's ability to boost consumer purchases (lower-funnel) gets the most attention in marketing case studies. This post appeared first on AR Insider. But what about its ability to reach massive audiences (upper-funnel)? We examine the latest evidence.

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AR Insider

DECEMBER 28, 2023

Apple continues to make moves to catch up to Google's leading position in online mapping, including immersive features like AR navigation. Its latest move involves collecting 3D mapping data while people use Apple Maps. This post appeared first on AR Insider.

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AR Insider

FEBRUARY 28, 2024

Founded by former Niantic exec Ross Finman, Augmodo is using computer vision to map store shelves as a data source for in-store navigation. This post appeared first on AR Insider. Can it crack the code for this erstwhile-evasive vision.

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AR Insider

FEBRUARY 5, 2024

Theres growing urgency to address climate change, but also challenges in exposing complex climate data. Can AR's singnature dimensional visuals help send the message.? This post appeared first on AR Insider.

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AR Insider

APRIL 11, 2022

How do we standardize and normalize AR marketing with a common meter stick that lets marketers benchmark performance? This post appeared first on AR Insider. Snap may have an answer to this question. It's called the Marketing Mix Model (MMM). We examine.

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AR Insider

FEBRUARY 28, 2022

We examine evidence and market size projections in this week's Data Dive. This post appeared first on AR Insider. Though it's too early to tell how big the metaverse will be (or even what it is), we're starting to see signs of its revenue potential.

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AR Insider

APRIL 4, 2022

As Q1 closes, we continue the tradition of rounding up VR data and milestones for the past few months. We break it down for this week's Data Dive. This post appeared first on AR Insider. What signals indicate the medium's traction and growth?

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AR Insider

DECEMBER 13, 2021

We dive in for this week's data dive. The post Snap Lens Fest: the Data Dive appeared first on AR Insider. Snap rolled out several new Lens Studio updates at its recent Lens Fest. But among the announcements was a new set of figures for lens use and creation.

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AR Insider

AUGUST 30, 2021

But where does AR sit in all of this? And for consumers, AR helps visualize products in eCommerce, thus bringing back some degree of product dimension. Specifically, AR can boost conversions by as much as 300 percent and reduce returns by as much as 40 percent. Camera Commerce: AR Monetization Materializes. the future.

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ARVR

APRIL 21, 2022

It turns out that AR isn’t the world-shifting technology it was trumpeted to be in its circa-2017 hype cycle. This list will grow, but these are the early leaders where AR is producing real results today (read: revenue). But one question looms over all this: how do you measure AR campaign performance? And the results?

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VRScout

JULY 7, 2023

New shared AR games have also been announced. The Minnesota Twins baseball team is expanding its collaboration with smartphone-based augmented reality (AR) platform ARound to bring AR-powered statistics and new AR mini-games to Target Field in Minneapolis, Minnesota, according to an official release.

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AR Insider

JANUARY 24, 2022

Among macro-economic challenges in the Covid era are employment-based phenomena like the great resignation. Could AR come to the rescue by lessening the skills gap, boosting retention, and upskilling new hires faster? This post appeared first on AR Insider. We examine the evidence.

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ARPost

MARCH 25, 2021

We live in an age of enormous data creation. The amount of global data generated per year has increased by more than 30x over the past 10 years, and it is projected to more than quadruple over the next five. Source: Data Age 2025 study . Big Data Problems That Virtual Reality Helps Solve.

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AR Insider

APRIL 12, 2021

O ne of the biggest news items from the past few weeks in the AR sphere is the U.S. As we covered recently in Spatial Beats , it’s doubling down on AR, including combat-optimized HoloLens 2 units for battlespace awareness and effectiveness. Similarly, how does it amplify the AR market in the aggregate? AR is working.

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AR Insider

NOVEMBER 23, 2020

W e continue to see metrics that validate AR’s ability to boost product sales. The latest evidence comes from Home Depot, which reports that its AR product visualization feature boosts conversions 2x-3x over eCommerce benchmarks. AR is on that list of tools that will help consumers shop smarter. Bases Covered.

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AR Insider

NOVEMBER 15, 2021

But buried in these updates was a data nugget that signals its mobile AR growth: 700 million mobile AR users. The post Meta’s Spark AR Reaches 700M AR Users appeared first on AR Insider. Last month at Meta's annual Connect conference, it made a big splash by detailing its metaverse plans.

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AR Insider

DECEMBER 27, 2021

Now as Q4 (and full year) winds down, we continue the tradition with a critical mass of milestones for a VR data roundup. The post Data Dive: VR Finishes Q4 Strong appeared first on AR Insider. The VR market continues to emit positive signs, which we recently rounded up for Q3.

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AR Insider

JUNE 1, 2020

Data Dive is AR Insider’s weekly dive into the latest spatial computing figures. Running Mondays, it includes data points, narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. Session lengths are a key AR metric. Doubling Down. Lockdown-Friendly.

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VRScout

JANUARY 18, 2023

AR technology makes its way into the mountains. This year’s CES featured no shortage of exciting announcements, including the reveal of Sirius, a pair of advanced ski goggles that use augmented reality (AR) and artificial intelligence (AI) technology to display valuable information over the real world as you cut through powder.

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AR Insider

SEPTEMBER 27, 2021

Now as Q3 winds down, we continue the tradition with a critical mass of milestones for a VR data roundup. The post Data Dive: VR Finishes Q3 Strong appeared first on AR Insider. The VR market continues to emit positive signs, which we recently rounded up for Q2.

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AR Insider

JUNE 5, 2023

Buried in Google's recent AR software news was notable nugget: ARCore is now compatible with 1.4 What does this mean for Google's AR play as it retreats from hardware and doubles down on software? This post appeared first on AR Insider. billion devices.

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AR Insider

FEBRUARY 14, 2022

This sheer volume of AR attribution in Snap's Q4 earnings caused us to break our analysis into two parts. After Friday's XR talks on earnings call quotes, we switch gears to break down all the Q4 data points and milestones. This post appeared first on AR Insider.

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AR Insider

MARCH 11, 2024

How much do brands spend on technologies to AR-enable their eCommerce shopping flows, including product try-ons, and other 3D visualization? This post appeared first on AR Insider. Our latest Behind-the-Numbers installment dives in.

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ARVR

MAY 10, 2022

There’s a common rallying cry among AR proponents that the technology will transform the way people shop. Stepping away from inherently-biased narratives, where are the proof points? Does AR shopping?—?or Beyond performance, there’s consumer sentiment data. Are they asking for AR?

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VRScout

APRIL 28, 2023

Balenciaga, a French luxury fashion house known recently for the humorous series of AI-powered memes (created by demonflyingfox) that turn famous film/television characters into drop-dead gorgeous runway models, has launched a new augmented reality (AR) experience designed to raise awareness around sustainable farming.

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ARPost

AUGUST 15, 2022

The feature-rich ArcGIS Maps SDK plugin for Unreal Engine empowers developers to create interactive and photorealistic 3D experiences with real-time geospatial data. ArcGIS Maps SDK for Unreal Engine is a suite of developer tools that brings real-world geospatial data from ArcGIS directly into the development environment of Unreal Engine 5.

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AR Insider

AUGUST 29, 2022

After examining things like AR formats and usage frequency, we switch gears this week to examine consumer aspirations. What types of AR experiences do they want to see next? We dive into the latest consumer survey data. This post appeared first on AR Insider.

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AR Insider

MARCH 17, 2023

3D and AR continue to surface to the top of marketers’ wish lists. Though others still view them as novelties, campaign data and case studies data validate a real business case. This post appeared first on AR Insider. How is that playing out today? Guest author Katherine McInnes examines 8 ways.

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AR Insider

APRIL 11, 2024

ARtillery Intelligence released a new report that projects mobile AR annual revenue to grow to $21.5 This post appeared first on AR Insider. billion by 2028. How will it get there and what subsectors will fuel it? We break down the findings.

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ARPost

APRIL 5, 2022

Ninety-seven percent of the respondents acknowledge the importance of data in the metaverse; Source: Bright Data. Tech giants are in a race to integrate into this new parallel world even as questions of data security surface. However, 60% cite data and security as the top challenges of this virtual world.

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AR Insider

MARCH 29, 2021

Now, two months later, there’s a critical mass of milestones for another VR data roundup. Data Dive: VR Starts 2021 Strong. Jumping in, we’ve aggregated several VR data points and milestones for this week’s Data Dive. More from AR Insider… The post Data Dive: VR Finishes Q1 Strong appeared first on AR Insider.

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AR Insider

DECEMBER 7, 2020

We’re already seeing that in areas like design and data visualization. As we’ve examined, and as shown by innovators like Flow Immersive , VR has native applicability to data visualization by stepping into immersive 3D data fields. It helps that 90 percent of finance pros are working remotely these days.

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