AR Insider

JUNE 29, 2020

Data Dive is AR Insider’s weekly dive into the latest spatial computing figures. Running Mondays, it includes data points, narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. Returns are a $550 billion problem in the aggregate. Why is this important?

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AR Insider

OCTOBER 30, 2020

T he AR cloud has turned three. This traces back to the principle’s origin in a 2017 landmark editorial by AR veteran and thought leader Ori Inbar. Before diving in, what is the AR cloud? It’s all about data that’s anchored to places and things, which AR devices can ingest and process into meaningful content.

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AR Insider

JUNE 14, 2021

Visual search is just one of many developing flavors of AR, and it’s also being cultivated by Google ( Google Lens ) and Pinterest ( Pinterest Lens ). Millennials and Gen Z have a high affinity for the camera as a way to interface with the world; while brand advertisers are drawn to AR marketing. Snap Unveils AR Glasses.

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AR Insider

MAY 21, 2021

A s we examine in our ongoing Space Race series, one of AR’s most opportune areas is geospatial experiences. Because AR’s inherent function is to enhance the physical world, its relevance is often tied to specific locations. This is a foundational principle of the AR cloud. The AR Space Race, Part I: Google.

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AR Insider

JUNE 8, 2020

Data Dive is AR Insider’s weekly dive into the latest spatial computing figures. Running Mondays, it includes data points, narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. But Pinterest is all about food, fashion, and things that are inherently shoppable.

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XR Today - Augmented Reality tag

NOVEMBER 15, 2023

Amazon confirmed on Tuesday that it would partner with Snap to trial online shopping via the popular messaging app service. The announcement comes after the two companies inked a deal for augmented reality (AR) try-on services for eyeglasses. News of the collaboration sent Snap’s shares skyrocketing over 7 percent, or $12.15

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AR Insider

MARCH 11, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. These are just a few utilitarian, commerce, and social angles. How else will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud ? AR’s ‘Location Wars’ Get Started.

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VRScout

MARCH 9, 2020

A full-color display offers real-time data while you train, such as lap time and total distance covered. ” Those interested in upgrading their training regiment can pick their own Vuzix Smart Swim AR device for $499 via Amazon or the official Vuzix website today. Feature Image Credit: Vuzix Labs.

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AR Insider

FEBRUARY 18, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. It includes some of its data and takeaways. In AR’s early stages, a common question continues to be asked: where’s the money? So we’ve determined the three biggest revenue categories for consumer-based mobile AR.

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AR Insider

NOVEMBER 25, 2020

W hat’s the state of AR as we enter 2021? We recently did just this with AR Insider partner Matt Maher for his view on AR growth drivers. As co-founder of digital agency and innovator M7 innovations , Maher is on the front lines of AR experience creation for brand clients like Panera and Chanel. Click To Tweet.

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AR Insider

JULY 22, 2021

That’s certainly the case, but it misses other factors such as edge compute and high-frequency signals that enable precision in geo-located AR. Given sometimes-generalized depictions, rare cases of concrete discussion around 5G and its tangible application are valuable. More from AR Insider…. the film industry).

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ARVR

MARCH 22, 2022

Beyond the metaverse, AR and VR continue to be defined by steady progress in several areas. We’re talking mobile AR engagement & monetization; AR marketing and commerce; continued R&D in AR glasses; enterprise adoption; and the gradual march of consumer VR. Another way to view the AR cloud?—?framed

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XR Today - Augmented Reality tag

JUNE 7, 2023

3D visualisation platform Hexa has partnered with Amazon Inc to expand its proprietary immersive operating system (OS). Hexa’s platform enables Amazon users to create, view, and store real-time 3D assets for virtual try-ons, augmented reality (AR) content, and 360-degree video.

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ARVR

MAY 31, 2022

Beyond the metaverse, AR and VR continue to be defined by steady progress in several areas. We’re talking mobile AR engagement & monetization; AR marketing and commerce; continued R&D in AR glasses; enterprise adoption; and the gradual march of consumer VR. A fully-actualized metaverse is decades away.

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AR Insider

MARCH 16, 2021

Picking up where we left off in the last installment in this series, the AR cloud is a foundational principle for enabling spatial interactions. Also known as mirrorworld and other monikers, it’s about data that’s anchored to places and things that AR devices can process into meaningful content. The Plurality.

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AR Insider

JUNE 26, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part II: Niantic. It includes some of its data and takeaways. Indeed, it’s often cited among a small handful of AR players today that are generating real revenue, including an estimated $3 billion+ to date.

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XR Today - Augmented Reality tag

SEPTEMBER 19, 2023

Amazon has recently introduced several new features for shoppers to find products from their mobile devices using augmented reality (AR) shopping technologies. Now, the new Find on Amazon function allows people to take photos. Not sure if that coffee maker will fit on your kitchen countertop?

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AR Insider

NOVEMBER 26, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. It includes some of its data and takeaways. In AR’s early stages, a common question continues to be asked: where’s the money? Though aggregate revenues have disappointed, there are segments that are bearing fruit.

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AR Insider

DECEMBER 23, 2019

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. Supporting AR’s penetration is data from Sensor Tower that show top U.S.

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AR Insider

JUNE 30, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part III: The Field. It includes some of its data and takeaways. Some companies are established players moving into AR ( AR converts ). As these things evolve, visual search could germinate AR killer apps.

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VRScout

JULY 29, 2020

FORM’s AR-enhanced swim goggles received a free firmware update today introducing support for Garmin and Apple smartwatches, allowing wearers to track a wide range of metrics, such as their GPS location and heart rate, while swimming outdoors in open water. Pair your Garmin or Apple smartwatches for additional GPS functionality.

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Bernard Marr

JANUARY 22, 2024

Amid the rapid evolution of digital landscapes, data and AI have emerged as critical tools in human resource (HR) management — but these advancements present both promise and perplexity for HR professionals. Leveraging data can help HR departments make decisions and can lead to an elevated understanding of employee behavior.

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AR Insider

JANUARY 29, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. For an indexed library of spatial computing insights, data, reports and multimedia, subscribe to ARtillery PRO. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark).

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AR Insider

MAY 6, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. These are a few utilitarian, commerce, and social angles. How else will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud ? AR’s ‘Location Wars’ Get Started.

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AR Insider

FEBRUARY 14, 2020

Snapchat is the engagement and revenue leader in consumer AR. This is driven largely from the high-frequency usage it’s been able to achieve for AR lenses, and its ability to monetize them. Broadly, this stems from Snap’s AR focus and alignment with its core “ camera-company ” ethos. Broader Canvas.

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AR Insider

FEBRUARY 6, 2020

What are they doing right? How are they engaging users? How are they making money? These are key questions in consumer AR, as there’s no standardized playbook just yet. AR has the rare combination of “upper-funnel” reach and “lower funnel” direct-response capability from things like product try-ons.

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AR Insider

FEBRUARY 5, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. For an indexed library of spatial computing insights, data, reports and multimedia, subscribe to ARtillery PRO. Tim Cook is a big fan of AR.

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ARVR

MAY 11, 2022

Because AR’s main job is to augment and enhance the physical world, its relevance is often tied to specific locations. This is what we call geo-local AR, and it’s all about AR experiences that are anchored to physical places in ways that confer meaning and relevance. everything from gastropubs to gutter cleaners.

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Tech Trends VR

FEBRUARY 17, 2019

Are we finally getting closer to affordable, good-looking AR wearables? Let’s face it, humans are vain and fickle creatures, so the fact that most HMDs look dorky as heck doesn’t really help with the whole mass market adoption issue.

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VRScout

JANUARY 24, 2019

Are we finally getting closer to affordable, good-looking AR wearables? They are also working with Amazon to finish the broader integration of Alexa and expect to complete certification soon. Image Credit: Vuzix. Alexa BETA is currently available for developers. Image Credit: Vuzix.

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AR Insider

JANUARY 17, 2020

Speakers’ opinions are their own. There are few people in the AR sector that have a rap sheet to rival Avi Bar-Zeev. But it also includes Disney, Google Earth, Microsoft, Amazon and Apple. Nobody really knew what AR was. So what are his takeaways? But they wanted something that would scare them.

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ARVR

OCTOBER 7, 2021

AR advertising , this is when AR is used as a tool to visualize and contextualize products to engender more informed consumer purchases. This is a subset of AR that we call camera commerce. In each case, AR brings additional context and confidence to product purchases. Trending AR VR Articles: 1. Related to?—?but

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VRScout

APRIL 23, 2018

AR can help brands move from a status disruptor to a personal assistant. I believe that over the next decade, augmented reality (AR) will establish itself as the greatest productivity tool ever invented. A perfect example today are voice assistants like Amazon Echo or Google Home, which 17% of americans already own.

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VRScout

SEPTEMBER 20, 2018

Sellers now have the ability to give customers an AR shopping experience through their Safari browser. Recent hiring data also indicates that Apple has big plans to merge AR with Apple Maps. That is a lot of AR powered commerce! Apple is on a roll with augmented reality. Make commerce better for everyone.’

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AR Insider

FEBRUARY 3, 2020

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. Visual search is our top pick for AR flavor that could birth killer apps.

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Next Reality AR

JULY 9, 2018

A peek inside the code of the Snapchat app has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search that may link to items within Amazon's massive online store. The app would then send data to "Amazon, Shazam, and other partners."

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ARPost

MAY 3, 2021

Today, we can safely claim that its implications are more serious and mainstream, spanning industries such as healthcare , manufacturing, and education. In the post-pandemic world, advances in AR become more significant and practical. AR works by superimposing images and data on the physical scene in front of the user via a screen.

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