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What Will AR Do for Brand Marketing in 2021?

AR Insider

W hat’s the state of AR as we enter 2021? We recently did just this with AR Insider partner Matt Maher for his view on AR growth drivers. As co-founder of digital agency and innovator M7 innovations , Maher is on the front lines of AR experience creation for brand clients like Panera and Chanel. Click To Tweet.

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Who’s Waging the Wearables Wars? Part II: Microsoft

AR Insider

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially. Skin in the Game.

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XR Talks: Defining the AR Cloud, Part II

AR Insider

T he AR cloud has turned three. This traces back to the principle’s origin in a 2017 landmark editorial by AR veteran and thought leader Ori Inbar. Before diving in, what is the AR cloud? It’s all about data that’s anchored to places and things, which AR devices can ingest and process into meaningful content.

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XR Talks: AR is All About Location

AR Insider

A s we examine in our ongoing Space Race series, one of AR’s most opportune areas is geospatial experiences. Because AR’s inherent function is to enhance the physical world, its relevance is often tied to specific locations. This is a foundational principle of the AR cloud. The AR Space Race, Part I: Google.

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Getting started with Augmented Reality (AR)

ARVR

It has become viable that even businesses and corporates are using it to increase sales, and transform the way humans interact with computers and visualize contents. The first AR experience was developed in 1968 at Harvard when a computer scientist named Ivan Sutherland created a special head-mounted AR display system.

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Will the AR Cloud Underpin a “Real-World Metaverse?”

ARVR

Beyond the metaverse, AR and VR continue to be defined by steady progress in several areas. We’re talking mobile AR engagement & monetization; AR marketing and commerce; continued R&D in AR glasses; enterprise adoption; and the gradual march of consumer VR. Another way to view the AR cloud?—?framed

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How Will the AR Cloud Unlock the Spatial Web?

AR Insider

Picking up where we left off in the last installment in this series, the AR cloud is a foundational principle for enabling spatial interactions. Also known as mirrorworld and other monikers, it’s about data that’s anchored to places and things that AR devices can process into meaningful content. The Plurality.

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