XR Today - Virtual Reality

MAY 15, 2023

The online platform promotes interactive social and immersive gaming worlds with rich branding and content creation opportunities. The platform promotes immersive user-generated content, enabling an ecosystem of platform creators using Spatial to build and share online experiences and worlds. Spatial also assists in the We3 revolution.

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Road to VR

JUNE 5, 2018

Called Project Aero, the newly announced AR authoring tool and multi-platform system that will soon deliver a way for developers to build simple AR scenes and experiences for Apple’s ARKit. The integration of usdz support was first announced at Apple’s WWDC, which saw the release of ARKit 2.0.

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XR Today - Mixed Reality tag

NOVEMBER 20, 2023

” One of its top features, Adaptive Probe Volumes, will offer natural lighting scenarios in greater, more immersive detail. Finally, Unity will also support development for the Apple Vision Pro. So you’ll spend less time optimizing every asset trying to hit your target framerate.”

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The Ghost Howls

NOVEMBER 11, 2022

The consequences of this harsh debate are visible in this recent report from the Department of Police of San Francisco about the murders happening in the Silicon Valley area: Be careful what you say. Apple is always coming next year, every year. For this reason, Apple is launching its AR/VR/XR headset next year, since 2015.

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XR Today - Augmented Reality tag

NOVEMBER 22, 2022

This week, Google is rolling out a long-awaited update for its Maps service, integrating augmented reality (AR) navigation visualizations, search functions, and immersive retail tools, 9 to 5 Mac reported. Moreover, the immersive service lets users browse additional information regarding an AR-highlighted location.

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AR Insider

JUNE 25, 2021

Will 3D Cities Unlock Immersive Experiences? Beyond Google and its Street View database, efforts are underway from Facebook , Apple , Niantic , and others to spatially map the physical world as a foundation for AR experiences. What About AR? All of the above examples are in marketing and customer service contexts… what about AR?

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XR Today - Virtual Reality

OCTOBER 4, 2023

Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme. The cutting-edge immersive experience will celebrate the heritage of Black and diverse artists, creators, and musicians using a host of emerging technologies.

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XR Today - Big XR News tag

MAY 25, 2022

Last Tuesday, famed developers of the augmented reality (AR) game Pokemon Go, Niantic, announced several new immersive technologies during its first-ever Lightship annual summit. Day one saw the San Francisco-based firm introduce a lineup of technologies to significantly improve the Lightship SDK for developers, brands, and consumers.

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XR Today - Mixed Reality tag

JANUARY 23, 2024

VR|MR 2024 – a conference taking place in San Francisco, California, between 29 and 31 January 2024. VR|MR looks to continue a legacy of inspiration, and with major XR hardware coming from Apple, XR may have another mainstream moment. To close off what is already a bumper month for XR is SPIE.AR|VR|MR

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XR Today - Mixed Reality tag

JANUARY 6, 2023

The VITURE One provides gamers with a lightweight, 78-gramme form factor for fully immersive virtual battles across portable gaming machines. It also connects to streaming platforms such as Apple TV and Netflix for massive cinematic experiences. Other firms such as HTC VIVE’s Flow smart goggles offer similar functionality.

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ARPost

SEPTEMBER 15, 2019

And in 2019, we have seen a series of high-profile announcements from the likes of Facebook, Google, Apple, Huawei and YouTube, suggesting 2020 could be a breakthrough year for consumer XR. Immersive Technology for Enterprise in 2019: What has been the impact of enterprise XR and what are the challenges limiting further uptake?

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Road to VR

OCTOBER 25, 2018

vTime , the company behind the titular social VR app, today announced the studio is making a strategic expansion into North America with the opening of its San Francisco office. ” Since its founding in 2013, vTime has operated out of their Liverpool, UK-based studio.

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VRScout

APRIL 16, 2018

San Francisco based startup, Wavy , is looking to help musicians enhance their music videos with AR. Available now on the Apple app store as a free download, Wavy morphs the world around you into an AR concert lightshow that transforms the way you’ll listen to music on your phone.

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XR Today - Virtual Reality

JANUARY 31, 2023

MR-integrated immersive wearables allow a user to combine their surrounding real and virtual worlds. The San Francisco, California-based firm demoed its Mobile Dock solution at the event; the immersive wearable allows users to stream media and gaming content to their device on a 120-inch virtual screen.

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AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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The Ghost Howls

OCTOBER 23, 2023

After this update, Cix Liv and other VR people (like the usual Brad) said that the rumor in town is actually not that Bytedance is closing Pico, but that Pico will focus mostly on MR to chase Apple with its Vision Pro and will shut down its VR business. There are many other examples of that.

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XR Today - Virtual Reality

JULY 14, 2023

Moreover, as enterprise XR champions continue to leverage XR successfully via thoughtful pilots across various industries, decision-makers, and the world, are taking note of immersive technology ROI possibilities. The EC also wants to ensure that the metaverse is open and interoperable so that companies of all sizes can participate.

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Road to VR

SEPTEMBER 23, 2016

Virtual and augmented reality represent a new immersive computing paradigm where the equivalent 3D user interfaces are being continually refined as there is a burst of innovation with new input devices. As of early 2016, he’s reportedly now working with Apple on AR/VR research. LISTEN TO THE VOICES OF VR PODCAST.

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The Ghost Howls

JULY 6, 2022

The hype for the Apple visor is very high, and everyone is waiting for it as a kid waits for Christmas. Poised to arrive around January 2023, it is considered by many the savior of XR, the hardware that will show the real possibilities of immersive realities and make finally VR mainstream.

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ARVR

DECEMBER 2, 2021

Altitude is also an important aspect of the process that improves Live View performance in hilly areas such as San Francisco. In ARKit 4, Apple introduced a powerful outdoor AR navigation tool called Geo Tracking, which uses a street view to provide the best possible positioning.

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Tech Trends VR

FEBRUARY 24, 2019

And while Portland is by no means a backwater, it’s still not a major tech or immersive content hub like LA or San Francisco either. For companies looking to get into Immersive technologies our VR Consultancy service offers comprehensive support in strategic deployment of Virtual, Augmented and Mixed Reality.

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UploadVR Between Realities podcast

DECEMBER 9, 2016

The legendary programmer and founder of Epic Games sat down with me after his keynote address at the VRX conference in San Francisco and, as conversations with Sweeney usually do, the topic quickly turned to the issue of open platforms. Sweeney’s ultimate example of a distressingly closed platform is Apple’s app store.

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XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Meanwhile, the immersive industry is coming closer to a potential paradigm shift in 2024, as big technology brands plan to make a mark on the emerging sector. Moreover, Michael Guerin said that over the next few years, immersive and spatial storytelling experiences would become “much more prevalent in the next three to five years.”

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InstaVR

FEBRUARY 27, 2020

But business impact has been substantial too — from Microsoft and Apple lowering financial projections to major conferences like Mobile World Congress and Facebook’s F8 being cancelled. . Companies like Apple and Microsoft are also having to look outside China for supply chain options now.

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VeeR VR

DECEMBER 6, 2017

Game Developers Conference (GDC) - VRDC@GDC Date: March 19-23, 2018 Venue: Moscone Center, San Francisco, CA, USA Check their passes and pricing for more information. IEEE Virtual Reality Conference Date: March 18-22, 2018 Venue: Stadthalle Reutlingen, Reutlingen, Germany Check here for pricing.

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UploadVR Between Realities podcast

MARCH 19, 2017

I attended the Experiential Technology Conference (XTech) in San Francisco this week to hear talks about creating virtual experiences that truly immerse you in another world. We have 3D sound as well, but we need more than that to achieve real immersion, said Tal Blevins, head of media at UploadVR, in a panel at XTech.

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The Ghost Howls

MARCH 17, 2022

Nowadays, the probability of a person to have a certain future are directly bound to the place where he/she has born: if you live in a poor village in Africa, it is much more difficult that you become a renowned surgeon than if you are born in San Francisco, because most probably you don’t even have a good medical school in your surroundings.

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The Ghost Howls

MAY 30, 2022

San Francisco, London, Tokyo, Los Angeles, New York City, and Seattle?—?for Apple may unveil RealityOS at WWDC. At the upcoming WWDC, Apple may unveil its operating system for XR glasses, dubbed RealityOS. More info (RealityOS trademark) More info (Robert Scoble’s take on Apple’s reveal strategy). or no reason?

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XR for Business Podcast

OCTOBER 14, 2019

We’ve got beautiful immersive artists and people working in immersive storytelling that are coming. So it’s really– so there’s one stage that’s enterprise, and one stage that’s immersive. But then there’s the Virtual Reality, Toronto; VRTO: That one is a small but very powerful group.

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XR for Business Podcast

OCTOBER 14, 2019

We’ve got beautiful immersive artists and people working in immersive storytelling that are coming. So it’s really– so there’s one stage that’s enterprise, and one stage that’s immersive. But then there’s the Virtual Reality, Toronto; VRTO: That one is a small but very powerful group.

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XR Today - Mixed Reality tag

SEPTEMBER 30, 2023

Note that, even in Apple’s Vision Pro announcement, they talked a lot about sports. Improbable’s comments come after Apple announced at the Worldwide Developers Conference (WWDC) that it would collaborate with the National Basketball Association (NBA) to promote sports events. The Sports Metaverse Rises?

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Road to VR

NOVEMBER 1, 2022

Next to sight and sound, haptics are one of the lowest hanging fruits for creating immersion in VR. But beyond the rumble we have in today’s VR controllers there’s lots of other immersive haptic tech yet to be widely adopted. That’s thanks to three things: Latency.

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XR for Business Podcast

OCTOBER 14, 2019

We’ve got beautiful immersive artists and people working in immersive storytelling that are coming. So it’s really– so there’s one stage that’s enterprise, and one stage that’s immersive. But then there’s the Virtual Reality, Toronto; VRTO: That one is a small but very powerful group.

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TechCrunch VR

JULY 21, 2023

That wasn’t particularly new, but Apple’s flagship headset is a huge leap away from virtual reality, embracing the blended world more fully. ” Apple (you know, that giant company based in Cupertino. Join us at Disrupt 2023 in San Francisco this September to immerse yourself in all things startup.

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The Ghost Howls

FEBRUARY 3, 2020

We know mostly nothing about it, and we just have the image of its front view (semi-obscured) and the info that it will be revealed in San Francisco at Photonics West event. I also doubt that a startup can carry many innovations, given the high costs of R&D in immersive technologies, but I would be happy to be surprised!

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AllThingsVR

MARCH 29, 2017

Weekly Funding Roundup: Lightform gets $26 million, Vive X is investing in 30 startups, Facebook hiring former Apple engineer, & Sliver VR raised $16 million in VC funding. Facebook is hiring Michael Hillman, a 15-year veteran of Apple, to lead the VR product roadmap for Oculus as head of VR hardware.

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UploadVR Between Realities podcast

NOVEMBER 15, 2016

In April, we opened the doors to the first Upload Collective in San Francisco, a hub for VR and AR startups, development, co-working, education, meetups and even live broadcasting. With over 40 member companies in San Francisco, The Upload Collective has quickly grown both in size and in scope.

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