The Ghost Howls

JUNE 5, 2023

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?

Apple 513

Apple Immersion San Francisco Augmented Reality 513

Road to VR

JUNE 5, 2018

Called Project Aero, the newly announced AR authoring tool and multi-platform system that will soon deliver a way for developers to build simple AR scenes and experiences for Apple’s ARKit. The integration of usdz support was first announced at Apple’s WWDC, which saw the release of ARKit 2.0.

AR 234

AR San Francisco Augmented Reality Apple 234

XR Today - Big XR News tag

MAY 19, 2023

This week, the immersive space felt an injection of innovation, with various leading firms hinting at the big news and committing to more prominent partnerships. Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. The news is ramping up!

Apple 68

Apple New Zealand Immersion Unreal 68

XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Meanwhile, the immersive industry is coming closer to a potential paradigm shift in 2024, as big technology brands plan to make a mark on the emerging sector. Moreover, Michael Guerin said that over the next few years, immersive and spatial storytelling experiences would become “much more prevalent in the next three to five years.”

Unity 62

Unity Microsoft Training Trends 62

VRScout

SEPTEMBER 6, 2016

Earlier this year, Seattle-based Polyarc received an Epic Games Unreal Developer grant for an unannounced project, code named “Moss.” Surreal has produced various VR content types featuring familiar faces from Snoop Dogg to Gordon Ramsay, which they claim amount to over 70 immersive experiences that have been viewed over 35 million times.

Los Angeles 150

Los Angeles AR Real Estate Virtual Reality 150