The Ghost Howls

JUNE 5, 2023

I just watched the full keynote of Apple at WWDC , where the company in Cupertino announced the Apple VisionPro headset. UX : Can Apple make XR usable? Use cases : Can Apple make XR useful? Partnership : Who’s onboard with Apple in this journey? Terms : Will Apple invent new words to define XR?

Apple 506

Apple Immersion San Francisco Augmented Reality 506

UploadVR Between Realities podcast

MARCH 5, 2017

I interviewed both John Riccitiello, CEO of San Francisco-based Unity, and Tim Sweeney, CEO of Raleigh, N.C.-based based Epic Games, this week at the Game Developers Conference in San Francisco. Sadly, we don’t know which company is really in the stronger position because their data comparisons are apples and oranges.

Unreal 100

Unreal Unity San Francisco South Korea 100

Road to VR

JUNE 5, 2018

Called Project Aero, the newly announced AR authoring tool and multi-platform system that will soon deliver a way for developers to build simple AR scenes and experiences for Apple’s ARKit. The integration of usdz support was first announced at Apple’s WWDC, which saw the release of ARKit 2.0.

AR 217

AR San Francisco Augmented Reality Apple 217

XR Today - Big XR News tag

MAY 19, 2023

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. Apple Trademarks XR Operating System Apple has filed a trademark for “ xrOS ” with the New Zealand Intellectual Property Office, further teasing its upcoming MR headset.

Apple 68

Apple New Zealand Immersion Unreal 68

XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Peter Vindevoge, speaking on the entry of Meta Platforms, Apple, and many others, could lead to a trend of greater VR gaming adoption. This also open the door for Epic and their Unreal Engine to shine and capture the entire XR development market.

Unity 58

Unity Microsoft Training Trends 58

XR for Business Podcast

OCTOBER 6, 2020

So with this LiDAR that Apple is pushing pretty hard -- I'm pretty sure Google is going to follow suit pretty quickly, probably one year behind, and then they're going to have LiDAR on their top end phones, probably coming to Samsung -- but try-on is going to be made really possible, try-on of suits. "By Alan: Oh, how cool is that.

Houston 78

Houston AR Unreal Technology 78

XR for Business Podcast

OCTOBER 6, 2020

So with this LiDAR that Apple is pushing pretty hard -- I'm pretty sure Google is going to follow suit pretty quickly, probably one year behind, and then they're going to have LiDAR on their top end phones, probably coming to Samsung -- but try-on is going to be made really possible, try-on of suits. "By Alan: Oh, how cool is that.

Houston 78

Houston AR Unreal Technology 78