VRScout

JANUARY 10, 2022

Last year rumors began circulating that Apple is in development of its own combination VR/AR headset. If true, Apple would be one of the few immersive technology companies uninterested in establishing its own virtual world. The post Apple Reportedly Wants Nothing To Do With The Metaverse appeared first on VRScout.

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Road to VR

DECEMBER 13, 2023

According to a report from The Information , ByteDance subsidiary Pico Interactive is pulling the release of its next consumer-focused standalone headset in effort to no longer compete directly with Meta Quest, instead positioning its next device to compete with Apple’s $3,500 Vision Pro mixed reality headset.

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VRScout

MARCH 8, 2021

Trusted analyst Ming-Chi Kuo returns with a supposed timeline for Apple’s rumored XR technology. Respected analyst and Apple research expert Ming-Chi Kuo revealed yesterday that the company will be launching its long-rumored mixed reality headset “mid-2021,” according to a report by MacRumors.

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VRScout

JUNE 9, 2021

This past April, Apple CEO Tim Cook stated that augmented reality (AR) technology is “ critically important ” for the future of the company. It’s obvious that Apple is working hard to build an AR ecosystem of amazing tools powered by products such as the iPhone or iPad. That detail still hasn’t changed.

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VRScout

JUNE 6, 2022

According to The New York Times , Apple is enlisting the help of the Hollywood elite to help bolster its catalog of immersive content for its long-rumored VR/AR headset. According to sources, this mixed reality content will be available next year when Apple’s VR/AR headset launches sometime in 2023. Credit: Wired.

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VRScout

JULY 3, 2023

During Apple’s 2023 WWDC, the company finally unveiled Vision Pro , a high-end mixed reality headset that could provide a big consumerism boost for augmented reality (AR) and VR technology. But why stop at $3,500 when you can get a modified version of Apple Vision Pro covered in 18K gold for $39,900?

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XR Today - Virtual Reality

JUNE 8, 2023

This week is all about Apple. Even before the firm’s monumental and, in some ways, controversial device announcement, which saw audiences amazed at a high price point and technology promise, the XR industry was on each of their seats with predictions on Apple’s immersive debut. There are a few reasons for this.

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Road to VR

JANUARY 12, 2024

If you were wondering how Apple plans to mass market its upcoming Vision Pro mixed reality headset, leading Apple supply chain analyst Ming-Chi Kuo reports that the company is actually looking to make the headset a pretty scarce item from the get-go. Kuo has a fairly reliable track record of reporting insider knowledge of Vision Pro.

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Road to VR

APRIL 25, 2023

The timing might have something to do with Apple’s looming entrance into the XR space. OpenXR is an open standard that aims to standardize the development of VR and AR applications, making hardware and software more interoperable. Today the company announced that Magic Leap 2 is conformant with OpenXR.

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Road to VR

JANUARY 12, 2024

XR was the future of computing, he wagered, and in buying a little known startup called Oculus, Meta would beat Apple to the punch. Ten years ago, long before Facebook became Meta, Zuckerberg reached the conclusion that XR was the future of computing and it was critically important for his company to beat Apple to the punch.

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VRScout

FEBRUARY 4, 2021

According to a new report by The Information , a source with immediate knowledge of Apple’s hardware claims that the companies highly-anticipated combination VR/AR device could launch as soon as next year alongside a suite of impressive features. Feature Image Credit: Apple.

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ARPost

JULY 21, 2023

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. Somehow I’ve been following it for the last seven years,” said Almeida.

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ARPost

FEBRUARY 20, 2023

Has Apple bitten more than it could chew? A Bloomberg article published recently says that the Apple AR glasses are facing technical challenges, so their release has been delayed indefinitely and the project scope pared back. The report also revealed that Apple may instead opt to release a more affordable mixed reality headset.

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VRScout

JUNE 10, 2020

Apple looks to eliminate screens entirely according to a patent published by the USPTO. This week the United States Patent and Trademark Office published a patent filed by Apple Inc. This week the United States Patent and Trademark Office published a patent filed by Apple Inc. Why do this you ask?

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The Ghost Howls

JANUARY 16, 2024

After the announcement of the release date of the Apple Vision Pro, the whole community is just waiting for its preorders to open up this Friday. The headset will be sold in physical stores and on the Apple website. Analyst Ming-Chi Kuo says that Apple has only 60–80K units available at this time , so most likely they’ll go sold out.

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VRScout

FEBRUARY 16, 2022

Ingress Prime is now getting a serious update thanks to an amazing new partnership with Niantic and Sony that will blend Niantic’s real-world AR technology with Sony’s latest audio hardware, a wireless headphone called “LinkBuds,” to immerse players even deeper into a game that uses both the real world and a virtual world as a playing field.

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ARPost

JUNE 8, 2023

Both Apple and Meta revealed highly anticipated headsets in the last seven days. The headset has been relatively easy to speculate on, seeing as it is the fourth iteration of flagship headsets in a familiar and built-out hardware and software ecosystem. Apple Vision Pro starts at $3,499.” But, could it replace a Meta Quest?

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Upload VR

APRIL 26, 2024

Meta's Head of AR Glasses Hardware claims they give the same "Oh my God, wow! Kalinowski was previously the Head of VR Hardware at Oculus for the consumer Oculus Rift, Oculus Touch, Oculus Go, Rift S, Oculus Quest, Quest 2, and Quest Pro. I can't believe this!" reaction as the original Oculus Rift.

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VRScout

APRIL 6, 2021

Augmented reality will forever change the way we communicate says the Apple CEO. According to a recent report by Apple research expert Ming-Chi Kuo , Apple will be launching a mixed reality headset later this year, followed by a dedicated AR headset in 2025 and AR contact lenses in 2030. Image Credit: Apple.

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Road to VR

APRIL 22, 2024

.” The company hasn’t shown any of the headsets as such, but this symbolizes a monolithic shift in how the company is controlling its hardware-software stack , likening it to a more Android-style approach as opposed to Apple’s walled garden approach with iOS and Apple Vision Pro.

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AR Insider

JANUARY 29, 2021

F ollowing our analysis yesterday on the drivers for Apple’s rumored VR play, we continue the narrative in this week’s XR Talks. First, to level set, Bloomberg reported last week that Apple plans for a VR headset to release next year. A bigger question is what Apple’s headset will be and do.

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Road to VR

MAY 18, 2022

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”

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The Ghost Howls

MARCH 12, 2024

Top news of the week (Image by Apple) Apple aims at a $1500 Vision device Let me tell you what have been the main pieces of news about the Vision Pro I’ve found this week. First of all, Apple has updated the runtime VisionOS to version 1.1, bringing many quality-of-life improvements. More info (VisionOS 1.1)

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AR Insider

JUNE 15, 2021

At one end of the spectrum is hardware that’s graphically compelling but stylistically untenable (think: Hololens). At the other end is hardware that’s sleek but underwhelming in graphical intensity (think: North Focals). Will Apple’s rumored glasses accelerate things? The AR Space Race, Part II: Apple. Evolutionary Road.

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AR Insider

APRIL 13, 2021

Picking up where we left off in the last installment of this series, Apple could inflect the AR glasses market when it enters. We don’t know for sure, but clues point to a likelihood that Apple will eschew common AR connotations. In other words, Apple won’t launch AR glasses — at least in V1 — that employ “heavy AR.”

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XR Today - Mixed Reality tag

MAY 8, 2024

Rumours are swirling that Apple’s initial Vision Pro shipment numbers are so low that it is forcing Apple to cut production numbers leading into WWDC 2024. Long-trusted Apple analyst Ming-Chi Kuo posted on X to explain how low customer demand for the Vision Pro is now leading to mass production delays.

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XR Today - Mixed Reality tag

MAY 6, 2024

Recent reports show that Apple Vision Pro sales are dropping, only a few months after the spatial computing device became generally available to US customers. But what does it mean for Apple as an XR vendor, and the wider MR and spatial computing market overall? Or is it just a natural result of Apple’s high pricing?

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XR Today - Augmented Reality tag

JANUARY 23, 2024

The Agency of Record for The Royal Institute of Traditional Arts in Saudi Arabia owns AI Safer and is set to start leveraging the technology for visitors by March 2024. Our technology will enable visitors to explore museums and attractions in an entirely new way, making each visit more informative, interactive, and enjoyable.

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VRScout

NOVEMBER 11, 2019

This past October, TF International Securities analyst and veteran Apple researcher Ming-Chi Kuo released research indicating that Apple would be launching its long-rumored AR headset during the second quarter of 2020 and would be partnering third-party eyeglass brands, hinting at a modular design. Image Credit: Apple.

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The Ghost Howls

MAY 23, 2023

On the technological side, it has been exciting. Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. Kuo now sustains that Apple told the manufacturers that the device may sell 7–10M units in its first year of life.

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The Ghost Howls

JUNE 6, 2022

Apple WWDC may reveal something about Apple’s upcoming headset. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. The Verge) More info (Predictions for Apple at WWDC?—?Bloomberg).

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VRScout

SEPTEMBER 12, 2018

Apple’s 2018 keynote event has officially come to a close and it appears as though iOS fans have much to look forward to over the coming months. Among these exciting announcements were two impressive AR-based experiences running on Apple’s powerful ARKit 2 platform. Image Credit: Apple.

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Gravity Jack

APRIL 21, 2023

In recent years, augmented reality (AR) has gained significant momentum as a technology with the potential to transform industries and change the way we interact with digital content. In particular, AR glasses from Apple could have significant implications for AR developers like us at Gravity Jack!

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ARPost

JUNE 3, 2022

” Even more was revealed by Jared Ficklin, Chief Creative Technologist at argodesign , who helped develop the Magic Leap 2 hardware. The idea is that it’s a garment, not a piece of hardware. You can’t just have hardware, you can’t just have software, it’s the whole ecosystem that’s necessary,” said Kling.

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ARVR

SEPTEMBER 22, 2022

This follows investments in mobile hardware capability, interest in immersive virtual experiences with the metaverse, and rising industry competition. In this guide, we’ll discuss the details of augmented reality development in 2022, including the choice of technologies and the development flow. This is how location-based AR works.

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XR Today - Mixed Reality tag

MAY 3, 2024

This is partly due to the Apple Vision Pro, which led to XR having another mainstream moment. Numerous large-scale industry showcases are due later in the year by way of Apple’s WWDC and Meta Connect events – as these moments arise, new trends and industry shake-ups will come with it. Now, the noise is starting to subside.

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XR Today - Mixed Reality tag

JANUARY 8, 2024

So it begins, after years of intrigue and a busy 2023, which saw XR audiences far and wide hype Apple’s MR headset, the firm finally confirmed the release window for the much talked about Vision Pro, an MR headset for productivity, entertainment, and social use cases.

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