The Ghost Howls

MAY 23, 2023

On the technological side, it has been exciting. Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. Kuo now sustains that Apple told the manufacturers that the device may sell 7–10M units in its first year of life.

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XR Today - Mixed Reality tag

NOVEMBER 10, 2023

Moreover, it’s not just hardware or one specific use case. Tencent Technology News added, In mid-October, there were rumors that PICO [had been] abandoned by ByteDance’s strategy. Following this round of job cuts, the company’s employee headcount will remain “in the hundreds,” it added.

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Upload VR

APRIL 26, 2024

Meta's Head of AR Glasses Hardware claims they give the same "Oh my God, wow! Kalinowski was previously the Head of VR Hardware at Oculus for the consumer Oculus Rift, Oculus Touch, Oculus Go, Rift S, Oculus Quest, Quest 2, and Quest Pro. I can't believe this!" reaction as the original Oculus Rift.

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The Ghost Howls

JUNE 6, 2022

Apple WWDC may reveal something about Apple’s upcoming headset. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. The Verge) More info (Predictions for Apple at WWDC?—?Bloomberg).

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VRScout

JULY 12, 2021

XR technologies are changing the way we interact with each other and eliminating the need for expensive equipment,” said XR Casino CEO Dan Martinez in an official release. Tech giants such as Apple, Google, Facebook and Microsoft have invested heavily into AR, VR and MR to speed up mass adoption through both hardware and software solutions.”

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Road to VR

MAY 18, 2022

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”

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Road to VR

SEPTEMBER 16, 2016

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. As its largest competitors trail-blaze a particular path, Apple is content to be Apple and survey the chaos and decide to do things when it’s good and ready.

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The Ghost Howls

JANUARY 2, 2019

We all love to make speculations on the technology and I am no exception. Not because I am a genius, but because the technology is still evolving very slowly and so it is very predictable. Magic Leap. Me, wearing a Magic Leap One. The most important news has been for sure the launch of the Magic Leap One.

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XR Today - Augmented Reality tag

JULY 21, 2022

Arvizio also offers Immerse 3D under its umbrella of extended reality (XR) technology which leverages 3D models and content for design reviews. the company announced that the SaaS platform is debuting on the upcoming Magic Leap 2 headset, ready for the device’s general availability in September this year.

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XR Today - Virtual Reality

NOVEMBER 29, 2023

At the start of the year, the technology industry faced layoffs as some major firms, such as Meta, started 2023 cautiously. Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets.

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Upload VR

FEBRUARY 6, 2024

We’re a long ways off from that and it won’t happen with the first generation Apple Vision Pro. Facebook Researching VR/AR ‘Hear-Through’ Technology For ‘Perceptual Superpowers’ Facebook researchers are investigating AR glasses featuring “hear-through” technology powered by specialized in-ear monitors for “enhanced hearing.”

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ARVR

FEBRUARY 1, 2023

Further subdividing the spendings are hardware and software. And there, hardware leads in the early years, but the software will outpace it over time. This happens as software builds on a larger installed base of in-market hardware — a common pattern for emerging consumer technology.

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ARVR

AUGUST 23, 2022

ARtillery Intelligence publishes its five-year outlook for AR glasses hardware and software revenues. - Consumer AR meanwhile trails in revenue, where the technology isn’t yet stylistically viable. partly accelerated by Apple’s projected market entrance.* Magic Leap has meaningfully turned things around,” said Boland.

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Tech Trends VR

FEBRUARY 24, 2019

In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality.

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XR Today - Augmented Reality tag

APRIL 26, 2024

Pitched as the next potential ‘Canva of AR’, the Trace platform offers tools for developers to create immersive content for a range of devices, including phones, AR glasses, and spatial computing hardware, such as the Apple Vision Pro. What Canva did for graphic design and SquareSpace did for websites, Trace can accomplish for AR.”

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Upload VR

JANUARY 18, 2023

Apple reportedly indefinitely postponed its AR glasses, but plans to eventually release a more affordable headset model. Bloomberg’s Mark Gurman reports that standalone Apple Glasses had at one point years ago been planned for 2023. Glasses Shelved. Some startups like Nreal have already released primitive AR glasses.

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ARPost

NOVEMBER 11, 2022

Remote collaboration has been one of the biggest promises of immersive technology as it relates to work but employers seem to be more excited than employees. That’s pretty good for an emerging technology. Immersive technology platforms, particularly those incorporating VR hardware, offer more opportunities for surveillance.

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Road to VR

MAY 5, 2022

The company claims its technology has led to an efficiency “5X greater than the previously published world record.” ” “The team at Raxium has spent five years creating miniaturized, cost-effective and energy efficient high-resolution displays that have laid the foundation for future display technologies.

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Road to VR

JANUARY 21, 2022

A report by The Verge maintains Google is also now gearing up to produce an AR headset that could directly compete with similar offerings from the likes of Apple and Meta. And there’s no doubts about it: Kress says he’s focusing on creating consumer AR hardware at Google.

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ARPost

DECEMBER 10, 2022

XR hardware is on the move. So, more and more XR providers are providing cloud services in addition to their hardware and platform offerings. For Varjo clients, a lot of the management and IT solutions that make up cloud services for other developers are handled through software subscriptions bundled with almost all Varjo hardware.

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Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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VRScout

SEPTEMBER 8, 2018

Constantly seeking the rush of engaging with new material, consumers aren’t gripped by their hardware – phones, TVs, or laptops – but are drawn in by unique, well-crafted content. . Now, the hardware cycle is drawing to a close. Making hardware is incredibly hard, expensive, and time consuming,” continues Fink.

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XROM

JUNE 4, 2023

The battle for supremacy in the world of augmented and virtual reality devices is heating up, with #Apple and #Meta taking center stage. On June 5th, Apple is rumored to launch its XR Glasses at the Worldwide Developers Conference (#WWDC) for an expected price of $3000. So who will lead the HMD market in the future? It's hard to say.

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ARVR

MARCH 16, 2023

As seen in the Google Glass era, consumer acceptance and comfort for face-worn hardware (with a camera, no less) is a critical gating factor, and will take a while to overcome. Apple of My Eye So the question that remains is what it’s going to take to accelerate consumer AR acceptance. Beyond the “if?” is the question of “what?”

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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ARPost

JULY 13, 2020

Many decision-makers and CEOs are looking for ways to transform their companies by incorporating the latest technologies. Augmented reality has already proven to be a versatile and useful technology that improves the workplace and business processes. AR Hardware Will Become Better, More Affordable and More Comfortable.

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The Ghost Howls

SEPTEMBER 3, 2023

Plus there is this sense of perceived “stasis” of the technology. As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. “They make technology easier to use,” Jay remarked. The question is whether this price point suits the marketplace and is sustainable.

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Upload VR

JUNE 6, 2023

We went hands on with Apple Vision Pro at Apple Park in California during WWDC23 and were blown away by the best headset demo ever made. Personas are what Apple calls human scans performed by the Vision Pro headset that are locked to the scanned individual to prevent others from wearing them. When it comes to everything else?

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. Will Apple remain a prominent figure in the XR device marketplace, or will another firm stand tall?

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AR Insider

MARCH 4, 2021

That said, consumer markets will eventually eclipse enterprise adoption, based on population sizes and the typical arc of new technologies that start in the enterprise (PCs are a good example). But this transition will take years to unfold, for both technological and cultural reasons. billion in 2024. Is Wearability the Next Mobility?

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XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. Horizon is also the immersive framework behind the firm’s Worlds metaverse platform.

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XR Today - Augmented Reality tag

FEBRUARY 20, 2023

Virtual, augmented, and mixed reality (VR/AR/MR) promise to change how the world interacts with computing technology, and smart glasses are just one component of this transformation. As the rise of XR hardware continues, the tech space gives consumer and enterprise end-users an avenue to explore spatial computing.

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XR Today - Mixed Reality tag

MARCH 21, 2023

Numerous headsets from Apple, Meta Platforms, Magic Leap, and others have faced setbacks over the last few years but remain persistent. Apple’s venture into MR hardware has proved challenging but remains a key focus of the Cupertino-based firm as it aims to release the product this year.

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The Ghost Howls

MARCH 15, 2021

This is an enormous number: this means that now 15–20% of the total Facebook workforce is on immersive technologies, even if XR is currently a very little revenue stream for the social media giant. And the number is also that big because Facebook had no hardware department, so it had to create everything from scratch (i.e.

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