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The Next Frontier of XR Hardware

ARPost

As we head into the next generation of XR hardware, here are some of the big developments and releases coming out of the industry. But at last, we are seeing a shift from dedicated platform-specific hardware to agnostic all-in-one devices that makes sense for all involved. Where Is XR Heading?

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Google’s AR Ambitions Stymied as Company Guts Hardware Team

Road to VR

Google is reorganizing a number of its hardware teams, which will see layoffs affecting a few hundred roles across its Devices & Services units. As reported by 9to5Google , Google’s first-party AR hardware team is taking the brunt of the blow. A majority of the hardware-related layoffs however are set to affect its AR team.

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Apple Vision Pro Developer Tools Are Available Now

VRScout

The visionOS SDK is built using the same basic framework that is used by Apple’s other operating systems. Credit: AppleApple Vision Pro redefines what’s possible on a computing platform. You can preview and prepare your content for Apple Vision Pro similar to how you would for iPhone and iPad.

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AR’s Next Conquest: The Apple Store

AR Insider

All eyes seem to be on Apple for its rumored AR hardware plans. But another bit of Apple AR news was overshadowed by all that excitement: the incorporation of AR shopping in Apple stores. This post appeared first on AR Insider.

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Report: Apple Vision Pro on Track to Launch as Early as January

Road to VR

According to a Bloomberg report , Apple is getting ready to prepare in-store staff on how to sell the company’s upcoming Vision Pro mixed reality headset. Image courtesy Apple The report maintains that Vision Pro’s setup process will be complex, requiring customization for each user.

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The Best Thing About Apple Vision Pro? Meta Finally Has Big Competition

Road to VR

With Apple finally making its entrance into the market, Meta won’t be able to go at its own pace. Apple’s new headset might be an absurd $3,500, putting it in a completely different class than Meta’s upcoming Quest 3 at $500, let alone the Quest 2 now at $300.

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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.