Report: Apple Acquires VR & AR Eye-tracking Company SMI

Road to VR

A report from MacRumors provides compelling evidence that Apple has quietly acquired SMI, also known as SensoMotoric Instruments, a company specializing in eye-tracking technology. SEE ALSO Apple AR/VR Product to Debut in 2017, Predicts Sony's Head of Worldwide Studios.

Apple Job Listing Seeks Game Technologies Engineer That is “comfortable with AR and VR concepts”

Road to VR

Posted earlier this summer, yet another Apple job listing seeks candidates with AR and VR proficiency. ” Game Technologies Engineers create the tools and capabilities which allow developers to make great games on Apple platforms.

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Apple Acquires AR Optics Startup Akonia Holographics

Road to VR

Apple has acquired Akonia Holographics , a startup focused on holographic display and storage technology. The move is the latest development in a years-long string of acquisitions, patents, and hirings by the company focused on augmented and virtual reality technology.

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Report: Apple Developing AR/VR Headset with 8K Resolution Per-eye Slated for 2020

Road to VR

According to a report by CNET , citing an anonymous “person familiar with Apple’s plans,” the company is working on an AR/VR headset targeting 8K resolution per-eye, scheduled for launch in 2020. Apple Apple AR Apple VR News apple apple ar apple vr

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Apple Developing MicroLED Technology in California

VRCircle

Apple, according to Bloomberg , is rumored to be developing MicroLED displays in a dedicated facility in California. Apple’s obvious goal could be to supplement and eventually replace Samsung as the supplier of their screens. The technology giant is making a significant investment in the development of next-generation MicroLED screens, say the people, who requested anonymity to discuss internal planning. Then the technology can give VR/AR a much-needed technology boost.

Report: Apple to Unveil ARKit 2.0, Putting Privacy & Multiuser AR at Its Core

Road to VR

According to a recent Reuters report, Apple is set to unveil some new features in its supposed release of ARKit 2.0, The display technology required, as well as putting enough stuff around your face – there’s huge challenges with that. Apple is said to unveil ARKit 2.0

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Apple’s Latest VR Patent Describes a Compact VR Headset with Eye Tracking

Road to VR

In a patent filed in 2017 and issued today by the United States Patent Office, Apple describes a VR headset designed to be compact and comfortable. A diagram of Apple’s catadioptric optical system | Image courtesy USPTO.

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4 Dev Demos Showing Off Apple’s New ARKit Tracking

Road to VR

Showcased at Apple’s Worldwide Developer Conference this week, ARKit is a new core technology for iOS 11, due to launch this Fall, soon to enable augmented reality features on hundreds of millions of iPhones and iPads.

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Apple’s Job Listings Seek ‘VR File Format Engineer’, ‘VR Pipeline Engineer’, & More

Road to VR

Now that Apple is being open about their interest in VR the company is publicly listing new job postings for a number of roles seeking candidates with VR expertise. See Also: Apple Adds VR Rendering Essentials to MacOS via Metal 2.

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Hololens Co-inventor & AR/VR Pioneer Avi Bar-Zeev Has Left Apple

Road to VR

Avi Bar-Zeev, Hololens co-inventor and longtime AR/VR stalwart, has left Apple, Variety reports. Bar-Zeev helped found and invent the core technologies behind HoloLens at Microsoft, assembling the company’s very first AR prototypes, demos and UX concepts.

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Apple Teases New ARKit 2 Experiences At 2018 Keynote

VRScout

Science-based basketball training and oldschool Galaga with a multiplayer twist heads to iOS via Apple’s advanced augmented reality platform. Apple’s 2018 keynote event has officially come to a close and it appears as though iOS fans have much to look forward to over the coming months.

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The Apple Privacy Wall

Robert Scoble

The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. Apple is clearly going after Facebook. Since Oculus has such a head start, especially with its $400 Quest, how could Apple crush it? Apple isn’t.

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Apple AR/VR Product to Debut in 2017, Predicts Sony’s Head of Worldwide Studios

Road to VR

To many, the question of an Apple AR or VR headset has become a “when” rather than an “if” The President of Sony’s Worldwide Studios thinks 2017 is the year that Apple introduces its first immersive device.

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Apple CEO on AR Headsets: ‘We don’t want to be first, we want to be the best’

Road to VR

Apple CEO Tim Cook thinks augmented reality is going to be something big, a fairly simple claim to make thanks to the company’s recent inclusion of its AR tech into every Apple device capable of updating to iOS 11. ” image courtesy Apple.

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Apple Reportedly in Development on Combination AR/VR Headset

VRScout

Apple could soon be dominating the immersive market as rumors swirl around their unannounced AR/VR headset. A recent Cnet report has the the immersive industry in a tizzy as rumors regarding Apple’s still yet-to-be-announced combination AR & VR headset have begun circulating once more.

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Report: Apple Could Release an AR Headset as Early as 2020

Road to VR

With the release of iOS 11, hundreds of millions of Apple devices gained the ability to perform basic augmented reality functions, albeit viewed through the screens of iPhones and iPads. Apple doesn’t plan to sell the headset though, and will likely only use it for testing purposes.

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Apple Granted Patent for High Field of View AR Display

Road to VR

Apple has just been granted another AR/VR related technology patent, to add to their growing list. Apple’s absence from the flourishing virtual and augmented reality stage is felt more strongly with every passing day.

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ManoMotion Brings Hand Gesture Input to Apple’s ARKit

Road to VR

With Google and Apple gearing up for the augmented reality revolution with their respective software developer kits, ARCore and ARKit , developers are fervently looking to see just how far smartphone-based AR can really go.

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Apple, Valve, and LG Invest in OLED Microdisplay Maker eMagin

Road to VR

According to documents filed last month with SEC, a new stock issuance of some $10 million by OLED microdisplay maker eMagin will be bought up by Apple, Valve, and LG, among others. SEE ALSO Apple's Latest VR Patent Describes a Compact VR Headset with Eye Tracking.

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Report: Apple Nearly Acquired Leap Motion but the Deal Fell Through

Road to VR

According to a report from Business Insider , earlier this year Apple was on the verge of acquiring Leap Motion, but the deal fell through days before it was expected to close. SEE ALSO Apple Acquires AR Optics Startup Akonia Holographics.

Apple’s AR Glasses Will Probably Be Powered And Controlled By Your iPhone

UploadVR

An extensive patent application filed by Apple could provide insight into their plans for AR glasses. Notorious Apple analyst Ming-Chi Kuo also reported today that the glasses would be an iPhone accessory. Apple’s biggest advantage in AR could be the ubiquity of its iPhone. The phone, which Apple fully controls the hardware and software for, has roughly 45% market share in the US. Apple Engineering.

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Apple CEO: VR Has “Lower Commercial Interest” than AR, New Hires from Magic Leap & Oculus

Road to VR

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. This is what Apple has always done for the most part, and they’ve done very nicely as a result.

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Report: Apple Using VR to Test Self-Driving System

VRScout

Virtual reality is being used to test Apple’s self-driving vehicle. According to a Bloomberg report on Tuesday, Apple will be able to continue to keeping their secretive plans to develop self-driving software behind closed doors thanks to virtual reality. News Apple Automotive

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Apple CEO Continues to Set the Stage for Rumored AR Play: ‘AR is for everyone, like the smartphone’

Road to VR

Apple CEO Tim Cook has once again affirmed his belief in the significance of augmented reality technology. Having hired top VR/AR researcher Doug Bowman a year ago, many suspect it’s only a matter of time before Apple shows their AR/VR hand.

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AR Technology Brings Street Fighter II to the Actual Streets

VRScout

The post AR Technology Brings Street Fighter II to the Actual Streets appeared first on VRScout. News Abhishek Singh Apple ARkit AR ARKit Augmented Reality iPhone Street Fighter Street Fighter II The Ring AR

Apple Developers Join WebVR Community Group Shaping the Future of VR on the Web

Road to VR

With Apple’s newly public interest in VR , developers from the company have join the W3C WebVR Community Group to have a say in the development of the WebVR standard. Founded in 1994, W3C is a standards organization focused on web technologies.

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WWDC: Apple Previews Shared AR App Experiences

VRScout

Apple continues to jump firmly into the world of augmented reality (AR). AR is transformational technology.”. On top of introducing a new file format that will make sharing AR more universal, Apple also showed off their own app called Measure.

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Apple Reportedly Could Have Over 1,000 Engineers Working on AR in Israel

Road to VR

According to UBS analyst Steven Milunovich , Apple could have over 1,000 engineers working on Augmented Reality technology in Israel, mostly at its major R&D centre in Herzliya. Milunovich maintains Apple might introduce AR features similar to Google’s Tango in the next iPhone.

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ManoMotion Introduces Apple ARKit Hand Gesture Support

VRScout

So you think the technology would be slowing down as we start to wrap up this year, right? The 3D recognition technology allows users to interact with virtual and augmented elements using their actual hands. News Android Apple AR ARCore ARKit Augmented Reality Hand Tracking ManoMotion

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Here’s the Star Wars VR Demo Apple Showed During Their Keynote

Road to VR

At yesterday’s keynote at the Worldwide Developers Conference (WWDC) 2017, Apple revealed the new iMac Pro and updated 27” Retina iMac , both of which are VR-ready, along with a slew of other VR related product updates. Apple News Bits apple vr wwdc vive star wars demo wwdc vr wwdc

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Developer Teases AR Functionality For The Apple Watch

VRScout

Apple’s popular smartwatch is even cooler with high-quality augmented widgets powered by ARKit. Using #ARKit image detection to recognize images displayed on an Apple Watch, showing more information in AR. Do you work with AR technology often?

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Apple is working on an AR/VR headset for 2020: my thoughts over this news

The Ghost Howls

On Friday, a report on CNET shook a bit the XR community revealing that Apple is working on an AR/VR headset for 2020. An article that has become pretty popular, since every time that Apple makes something in an industry, it for sure changes all the market dynamics.

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Apple Manufacturer Quanta Signs Deal to Mass Produce Lumus AR Display Modules

Road to VR

Quanta, a Fortune 500 company and one of the world’s largest original design manufacturers, has signed an agreement to mass produce AR display modules from Lumus , a company specializing in AR displays based on ‘waveguide’ optical technology.

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How Apple’s Acquisition Of Akonia Holographics Will Redefine AR

UploadVR

It’s no surprise at this point that Apple is actively working on augmented reality glasses. A secretive project has been underway for years under the management of former Dolby executive Mike Rockwell, and Apple has broadly hinted that its AR ambitions extend beyond the iPhone’s and iPad’s ARKit software. Akonia’s technology specifically promises “dramatically higher performance” than prior solutions across five key metrics: full color (RGB).

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Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2.

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Apple iOS 11 Brings VR Feature to Maps

VRScout

Despite just being made available to the public only two days ago, Apple’s iOS 11 beta has already been stripped down, analyzed and pushed to its limits by rapid iPhone & iPad enthusiasts. The post Apple iOS 11 Brings VR Feature to Maps appeared first on VRScout.

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Microsoft Research Demonstrates VR Controller Prototypes With Unique Haptic Technology

Road to VR

Linear actuators tend to offer more haptic ‘detail’ and responsiveness, as can be found in Apple’s ‘Taptic Engine’, the HTC Vive controllers, an the Oculus Touch controllers.

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