The Ghost Howls

DECEMBER 6, 2021

Apple may announce its headset at WWDC 2022. A new week, a new rumor about Apple. This time it comes from Bloomberg, which predicts that Apple will announce its MR headset in June 2022 during WWDC , to launch it some months later, probably during the holiday season. Learn about the m**averse in Japan.

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Upload VR

JUNE 16, 2023

Quest Store digital gift cards are now available in the UK, Canada, Ireland, Germany, France, and Japan. Digital gift cards are a standard feature of almost every other platform, including Apple's App Store, Google Play, Steam, Xbox, PlayStation Store, and Nintendo eShop. This value can only be used for content, not hardware.

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XR Today - Mixed Reality tag

MAY 6, 2024

Recent reports show that Apple Vision Pro sales are dropping, only a few months after the spatial computing device became generally available to US customers. But what does it mean for Apple as an XR vendor, and the wider MR and spatial computing market overall? Or is it just a natural result of Apple’s high pricing?

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The Ghost Howls

NOVEMBER 14, 2022

Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. So, forget about an Apple headset that is going to enter the mainstream , as I already sold in this previous article. Other relevant news.

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Road to VR

APRIL 25, 2023

If the avalanche of recent reports can indicate anything at all, it seems Apple is entering the VR/AR headset market fairly soon, bringing along with it the most inflated expectations the industry has ever seen. The Apple Watch wasn’t the first smartwatch either. In case you haven’t noticed, Apple is a big deal.

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Upload VR

MAY 16, 2023

An Apple-linked company applied to trademark 'xrOS' in New Zealand. Spotted by The Verge's Parker Ortolani , the word mark uses Apple's SF Pro typeface and was filed by Deep Dive LLC, a firm believed to be a shell company of Apple. Apple’s headset has reportedly been in development for more than 5 years now.

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XR Today - Augmented Reality tag

JUNE 7, 2023

Apple Inc has reportedly bought out US headset manufacturer Mira following its Vision Quest headset debut on Monday, a Verge report revealed on Tuesday. According to the Verge report, Apple acquired roughly 11 Mira employees. In the post, Taft said: “Excited for Mira’s next chapter, at Apple :).

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The Ghost Howls

JANUARY 2, 2023

Meta bought Luxecel, Apple Limbak. It is obvious that this product was ideal to build AR glasses. Meta’s competitor Apple has instead acquired Limbak (even if the acquisition has not been officially confirmed). More info (Meta acquires Luxecel) More info (Limbak got acquired) More info (Probably Apple acquired Limbak).

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The Ghost Howls

OCTOBER 4, 2022

This would be a total pivot for Meta, which would so migrate away from the social importance of having eye and face tracking to compete directly with Apple in offering a consumer device totally dedicated to mixed reality. Bytedance is trying to expand also in Japan , launching the Pico 4 with the support of many influencers.

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ARPost

MARCH 12, 2021

Many leading technology companies such as Facebook, Apple, Microsoft, and Google are investing billions into developing these technologies. AR, VR, and AI have already been introduced to the market, but we are very early in the evolution of the hardware and infrastructure that will lead to mass adoption.

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The Ghost Howls

MARCH 15, 2021

And the number is also that big because Facebook had no hardware department, so it had to create everything from scratch (i.e. Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). But it is impressive anyway.

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XR Today - Mixed Reality tag

JUNE 15, 2023

Apple’s Vision Pro headset could face Huawei headwinds when selling its product in mainland Chinese markets, Gizchina has alleged in a report this week. The incident comes from a trademarked name for Huawei’s Vision Pro , which shares the same name as Apple’s Vision Pro.

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The Ghost Howls

AUGUST 2, 2021

In Japan, the number is around 80K. What I think we can extrapolate are relative data and in particular, the fact that the Quest 2 is more popular in the USA than in Canada and Japan: 4M of sold gaskets in USA vs 170K in Canada and 80K in Japan mark a huge difference. Sony has sold 10M PS5 worldwide.

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The Ghost Howls

NOVEMBER 21, 2022

There are already some OEMs collaborating with Qualcomm on this chip, and we can expect to see the first hardware implementing it in the second half of 2023. Talking about hardware, a great partner of Qualcomm is Niantic , which make two great announcements at the Snapdragon Summit. New rumors about the upcoming Apple headset.

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Upload VR

MAY 18, 2024

In hardware news, Google briefly demoed its upcoming AI smart glasses at I/O 2024 but didn't reveal its upcoming Android XR platform. Apple Vision Pro is getting systemwide live captions and will reportedly start being sold outside the US , while Immersed gives it extra virtual monitors. Catching up on the biggest VR news this week?

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Road to VR

FEBRUARY 13, 2023

To deliver the best software experience for watching movies in Bigscreen , we also had to build the best hardware with Bigscreen Beyond.” A third wave of will come sometime in late 2023, including Japan, Australia, New Zealand. The company says Beyond will be available in more countries and regions in 2024. Base Stations.

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The Ghost Howls

SEPTEMBER 4, 2023

Meta plans to fight Apple thanks to the help of LG, a company that has deep expertise in manufacturing hardware and displays. This seems a smart decision to me: Meta needs this kind of partner to be able to improve its hardware manufacturing capabilities, and LG is a solid one.

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TechCrunch VR

AUGUST 29, 2021

Companies that focus on opportunities in the so-called “metaverse” have been growing as part of a next-generation approach to building viable business models in areas like virtual and augmented reality, and all the hardware and software and new tech that are being built for them. The company has about 50 B2B customers.

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Road to VR

SEPTEMBER 11, 2023

Nintendo basically has a singular MO, and it does it well: create broadly accessible hardware to serve as a vehicle for its exclusive swath of family friendly games. – – — – – What is certain is Nintendo isn’t in any rush, as both hardware and software sales of traditional games still far outweigh VR games.

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The Ghost Howls

MARCH 6, 2023

But on the other side, while the Xbox is considered mainstream hardware, the Quest is not, yet. More info Japanese companies create the “Japan Metaverse Economic Zone” Around 10 major Japanese companies (including Mitsubishi and Fujitsu) partnered to create the “Japan Metaverse Economic Zone” , an infrastructure for the open metaverse.

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XR Today - VR Headsets tag

FEBRUARY 14, 2023

Virtual reality (VR) startup Bigscreen revealed its first major hardware offering: the world’s smallest headset, the Bigscreen Beyond. Custom Comfort, Bigscreen Beyond Customers pre-ordering the headset will receive a Bigscreen app invitation to 3D scan their faces via an Apple iPhone Xr or later.

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ARVR

JANUARY 22, 2021

2021 will be an important year for AR consumer hardware If you are a tech geek like me, then I guess that you are impatiently waiting for the final breakthrough in AR technology. You guessed it: The Apple AR glasses. Well, Apple has been warming up to this for several years. But it is not going to hit the market any time soon.

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ARPost

MARCH 12, 2021

Many leading technology companies such as Facebook, Apple, Microsoft, and Google are investing billions into developing these technologies. AR, VR, and AI have already been introduced to the market, but we are very early in the evolution of the hardware and infrastructure that will lead to mass adoption.

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Augmented Reality Virtual Reality AR Technology 195

Road to VR

DECEMBER 10, 2019

The report claims however this second iteration has been stymied by “fundamental technology constraints,” making a hardware refresh a greater likelihood. SEE ALSO Apple AR Headset FOV, Codename, and Stereoscopic Rendering Mode Reportedly Found in iOS 13.1. — Rony Abovitz (@rabovitz) December 9, 2019. Image courtesy Magic Leap.

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ARVR

JANUARY 21, 2022

APPLE ARKIT 5 The latest version of Apple’s open source mobile augmented reality development toolset, ARKit 5 , offers significant improvements from ARKit 4. ARKit appears to have the best compatibility between software and hardware, as Apple is responsible for all aspects of their devices. billion by 2024.

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XR Today - Augmented Reality tag

MAY 18, 2023

Developing countries such as Australia and Japan are investing in ever-more innovative technologies, and increasing availability of 5G connectivity is expected to help drive the AR space forward even further in the years to come. What’s Bigger: AR Hardware or Software? of the market. of the market during 2021.

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The Ghost Howls

JULY 13, 2020

Foxconn puts lenses for Apple Glasses in “Trial Production” stage. According to a report from The Information, Foxconn, the company that manufactures the iPhone, has now put some lenses that are producing for Apple in “Trial Production” stage. Vertigo Remastered is coming on July, 21st Mega Man VR is coming to a VR arcade in Japan.

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The Ghost Howls

SEPTEMBER 27, 2021

We don’t know who originated the leak… but honestly, considering the perfect timing to generate hype for Facebook Connect, and the fact that it just shows a bit without showing too much… well, I have some suspects… (Do you remember the “leak” about Quest 2 some days before Facebook Connect 1 and timely before Apple Event?

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The Ghost Howls

AUGUST 31, 2020

It is now just the brand of a hardware product (for now) and nothing more. Apple acquires startup SPACES. What is sure is that Apple continues to slowly build its AR and VR technology, so that one day it could come out with something amazing. More info (Apple acquires Spaces) More info (Editorial on VentureBeat).

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XR Today - Mixed Reality tag

SEPTEMBER 18, 2023

One of Microsoft’s XR clients is Nexco-East Engineering, which operates roughly 4,000km of all expressways in Japan. Kashimada again explained: Normally, accuracy of SLAM (Simultaneous Localization and Mapping) in positioning of MR superimposition depends on hardware performance.

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The Ghost Howls

SEPTEMBER 13, 2022

So Snap is a company to keep an eye on for what concerns glasses, and it is cool that is working on a new version of its hardware. I think that if HIKKI wants to expand beyond Japan, it should do something different. Valve has fixed its hardware survey, showing that VR lately has actually grown very slowly. Learn more.

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Upload VR

SEPTEMBER 22, 2022

Backed by Chinese tech giant Bytedance, the Pico 4 standalone VR system is coming to consumers in Europe, Japan & South Korea next month starting at just €429. Quest Pro may also compete with the forthcoming AR/VR headset in development at Apple. What Quest Pro doesn’t compete with, however, is Pico 4.

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The Ghost Howls

MAY 31, 2019

In this series of articles, I want to talk about my experience there , giving you some highlights about the hardware I tried, the companies I met, etc… I want to let you feel as if you did this VR travel with me. I think that it’s a great piece of hardware: the 3D effect is solid and the colors are very good.

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AR Insider

OCTOBER 31, 2019

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. Insane, yet companies are mapping it already.

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The Ghost Howls

APRIL 12, 2021

HTC is teasing a new piece of hardware again, and this time most probably it will be a VR headset. Google now is also working on its own chips, to be implemented in the next Pixel phones … and by making custom hardware, it could be easier to make them also more compatible for XR. Read two interesting hardware review. Learn more.

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The Ghost Howls

OCTOBER 26, 2020

And the price of the wireless add-on is even more suspicious: speaking with a hardware manufacturer, they told me that ONLY THE ANTENNAS of a Wi-Gig connection for VR streaming (like the one of the Vive Pro) costs around $100… so how can the whole wireless streaming device cost just $50?? HTC launches Vive XR Suite. Learn more.

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The Ghost Howls

SEPTEMBER 25, 2023

At the end of the day, I understand that Unity needs to monetize more because the economic conditions are s**t and Apple is killing its Unity Ads cash cow with its privacy shield. Some developers I know are already switching to Godot or Unreal because they say that Unity can’t be trusted anymore. As an entrepreneur, I understand.

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