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Why Apple Can’t Ignore VR Forever

Road to VR

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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The XR Week Peek (2021.08.02): Facebook creates Metaverse group and prepares to launch its smartglasses, and more!

The Ghost Howls

If I had known people could like it, I would have not made it in 5 minutes with Microsoft Word, lol. Facebook Reality Labs creates a group focused on working on the “metaverse”. The leader of the group will be Vishal Shah, Instagram VP of Product, that will report directly to Andrew Bosworth. Other relevant news.

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The XR Week Peek (2022.09.05): Apple headset to be called Reality, Fortnite may come to Quest, and more!

The Ghost Howls

I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you? Image by The Information). Apple headset may be called “Reality”. We have new rumors about the upcoming Apple headset. According to the usual analysts, this means that the name of the upcoming headset will be Apple Reality.

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Apple Brings Spatial Computing to iOS

XR Today - Mixed Reality tag

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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The XR Week Peek (2023.03.13): AltspaceVR shuts down, and much more!

The Ghost Howls

I’ve very limited time, but luckily this week has not been very relevant for the ecosystem, so I’m managing to write this newsletter anyway Top news of the week (Image by Microsoft) AltspaceVR shuts down In one of the saddest moments of the latest years in VR, AltspaceVR has closed its doors.

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The XR Week Peek (2020.05.25): new rumors on Apple Glasses, Oculus Quest anniversary, HP Reverb G2 and more!

The Ghost Howls

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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Big XR News from Meta, Microsoft, and Immersed

XR Today - Mixed Reality tag

At the same time, major workplace application developers Microsoft debuted its follow-up to Altspace VR and Immersed debuted an MR headset which could rival the biggest names on the market. The new XR collaboration platform replaces Microsoft’s predecessor, AltspaceVR, and will debut in October as a public preview.