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Apple Launches Environmental AR Experience For iPad

VRScout

Yesterday, Apple revealed Deep Field , an immersive augmented reality (AR) art app powered by iPad and Apple Pencil. Credit: Apple Upon completion, your virtual plants are uploaded to a global database alongside various others created by artists from across the globe.

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Will Apple Vision Pro and Spatial Computing Shape Global Enterprise?

XR Today - Mixed Reality tag

In addition to leading technology announcements surrounding its smartphone and desktop solutions, viewers can look forward to new details regarding the Apple Vision Pro. Notably, Apple’s hardware debut has brought more attention to immersive productivity tools that assist with situations like training and collaboration.

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What the Dropping Apple Pro Vision Sales Really Mean

XR Today - Mixed Reality tag

Recent reports show that Apple Vision Pro sales are dropping, only a few months after the spatial computing device became generally available to US customers. But what does it mean for Apple as an XR vendor, and the wider MR and spatial computing market overall? Or is it just a natural result of Apple’s high pricing?

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Australia Says Apple and Google's Default Phone Apps Stifle Competition

GizModo VR

Google and Apple should give consumers more control over which apps they have on their phones right out of the box, according to a new interim report from Australia’s top consumer watchdog. The report is Australia’s latest attempt to pick a fight with Big Tech, and if the past is any guide, Google and Apple will… Read more.

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The XR Week Peek (2023.08.15): Samsung XR prototype leaked, Meta 2024 glasses are only for internal use, and more!

The Ghost Howls

More info At SIGGRAPH there was much attention toward VR and AI SIGGRAPH has always been a very relevant event for all of us in the 3D space, and this year VR and AI were among the most relevant technologies showcased there. Given the recent litigation between Apple and Epic, this was not something to be taken for granted.

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Big XR News from Meta, HaptX, Siemens, and Apple

XR Today - Mixed Reality tag

The new smart glasses are available for pre-order in 15 regions, covering the US, Canada, Australia, and Europe. Meta’s open approach contrasts Apple’s walled garden ecosystem, which supports its spatial computing vision. Apple WWDC ’24 to be an XR Showcase?

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This AR Wayfinder Platform Could Debut in over 35,000 Offices

XR Today - Augmented Reality tag

ARway.ai, a firm working with various XR device leaders, such as Apple and Magic Leap, to leverage its unique immersive wayfinding platform for a broad range of use cases, recently announced a new partnership that amplifies its product offering to an increasingly sizeable international user base.