Road to VR

APRIL 25, 2024

Meta announced it’s licensing its XR operating system to select OEMs in a bid to become a more open alternative to Vision Pro, marking a monumental shift in the company’s XR strategy. Apple vs. Microsoft. Apple vs. Google. And you know what, it just might win. It’s a tale as old as time.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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AR Insider

JANUARY 1, 2021

ARtillery Intelligence has released a new report that projects headworn AR revenue to grow from $822 million in 2019 to $13.4 Entitled Headworn AR Global Revenue Forecast, 2019-2024 , the report examines glasses-based AR revenue totals and subsegments – including consumer and enterprise spending. billion in 2024. Report Availability.

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AR Insider

NOVEMBER 11, 2020

11/11/20 – SAN FRANCISCO – ARtillery Intelligence today released a new report that projects headworn AR revenue to grow from $822 million in 2019 to $13.4 Entitled Headworn AR Global Revenue Forecast, 2019-2024 , the report examines glasses-based AR revenue totals and subsegments – including consumer and enterprise spending.

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Upload VR

MARCH 27, 2024

From Oculus founder Palmer Luckey hand-delivering a Rift in Alaska in 2016 to his unceremonious dismissal a year later, Oculus inside Facebook faced a series of leadership changes ( Hugo Barra ), strategy shifts ( Facebook accounts required ), and accelerated hiring sprees. Despite those resources, Apple cancelled its car project.

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VRScout

APRIL 20, 2020

Holoride, one of the leading companies in the rapidly-expanding in-vehicle entertainment industry, last week announced the formation of a brand new strategy board composed of several big names in both tech and entertainment. The Russo Brothers join Holoride’s new advisory board alongside Oculus VR founder Palmer Luckey.

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AR Insider

DECEMBER 24, 2019

This post is adapted from ARtillery Intelligence’s report, Spatial Computing: 2019 Lessons, 2020 Outlook. 2019 was more of a “table-setting” year for our spatial future and there’s momentum building. Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors.

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Upload VR

MARCH 1, 2024

The Meta Quest operating system is a fork of the open-source core of Android (known as AOSP), a similar strategy to Amazon's Fire OS for its Fire tablets. But less than two years later in late 2019 Google abandoned the Daydream platform, and no other standalone headset ever used it.

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AR Insider

MAY 4, 2021

They ’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. Speaking of direct consumer touchpoints, Amazon blitzed the wearables market in 2019 as a delivery system for Alexa.

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AR Insider

JANUARY 16, 2020

2019 was a “table-setting” year for the spatial future we all envision. This is the topic of the latest ARtillery Intelligence report, Spatial Computing: 2019 Lessons, 2020 Outlook. The first 2020 prediction involves the question on everyone’s mind: Apple AR glasses. billion in 2019 and $2.58 Halo Effect. Training Wheels.

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AR Insider

JANUARY 22, 2020

This post is adapted from ARtillery Intelligence’s report, Spatial Computing: 2019 Lessons, 2020 Outlook. 2019 was more of a “table-setting” year for our spatial future and there’s momentum building. Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors.

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AR Insider

JUNE 8, 2021

For example, history tells us that if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s probably Apple. Headworn AR Revenue Forecast, 2019-2024. The stakes are high for the AR industry, as Apple’s eventual moves could make or break its near-term traction.

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AR Insider

FEBRUARY 14, 2020

Its strategies and best practices were recently unpacked on more granular levels in an ARtillery Intelligence report. Its revenue growth ( including AR ) and 2019 stock market rebound have been substantial, so this shift will only mean more growth. But it also doubles as a strategy to cultivate the soil for a longer-term AR play.

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AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. Most recently, Q4 2019 shows a quarterly R&D spend of $3.55 billion delta in annual R&D spend between the pre-Oculus (conservative) baseline and 2019.

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Road to VR

FEBRUARY 10, 2022

In a follow-up tweet, Kipman says he hopes HoloLens 3 will be as “mind blowing” of an upgrade as the 2019-era HoloLens 2 was over the 2016 version, both of which were class-leading standalone AR headsets. — Alex Kipman (@akipman) February 3, 2022.

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AR Insider

DECEMBER 25, 2019

The excitement and expectations that consumed 2016 and 2017 were followed by a bad hangover in 2018 and 2019. There are lots of signals that AR’s 2018-2019 hangover has hit its high point, and that the sector is beginning to recover. Apple , Google , Facebook and Microsoft are all on that list. What makes us say that?

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Road to VR

MARCH 1, 2019

Funkatronic Labs produced the popular VR real-time strategy game Cosmic Trip (2017) as well as the undeniably cute (and difficult) VR game Starbear: Taxi (2018). Metanaut, the studio behind the very Rube Goldbergian VR puzzle game Gadgeteer (2019) , have just announced their bringing the game to Magic Leap One. Entertainment.

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Mashable VR

FEBRUARY 15, 2022

While Super Pumped 's first season is based on New York Times journalist Mike Isaac's 2019 book on Uber's inception, season two will be based on his upcoming book about Facebook (aka Meta). Entertainment Weekly reports the season will be subtitled Sheryl & Mark.

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Anand Tech

MARCH 28, 2023

It also supplied OLED displays for Apple's smartwatches. The company's OLED panels production facility in Nomi started operation in 2019, and it began making OLED display modules at its site in Chiba in 2020. JDI has agreed to acquire JOLED's OLED IP, know-how, and engineers, as part of its growth strategy.

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Road to VR

SEPTEMBER 11, 2023

Lateral Thinking with ‘Withered’ Technology Much of Nintendo’s market strategy can be attributed to Gunpei Yokoi, the prolific Nintendo designer best known for pioneering the company’s handheld segment. Well, it was a pretty awesome experiment when it was first released in 2019.

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VRWorld

SEPTEMBER 12, 2017

At the very first event in Steve Jobs Theater at its new headquarters, Apple Inc. Few months ago, Apple released a development tool called ARKit that enabled developers to add AR capabilities to their apps. Three months later, Apple has not one but three products actively supporting their development platform.

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Tech Trends VR

FEBRUARY 24, 2019

Alice Bonasio (@alicebonasio) February 2, 2019. A key enabler for Object Theory’s success has been Microsoft’s strategy for marketing, supporting, and developing Mixed Reality content for the HoloLens, which is why Zachary and Hoffman are enthusiastic in their praise for the company, and in particular of the leadership of CEO Satya Nadella.

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AR Insider

FEBRUARY 26, 2020

Want a recap of what happened in AR in 2019? Read my “ Reality Check ” post which looks back at the 19 trends I highlighted for 2019 and how they actually played out last year. In 2019 we saw just a few connected eyewear options for consumers. Source: Apple. Industry. #1 Source: Nreal.

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VRScout

DECEMBER 23, 2018

Cool gadgets such as the Oculus Quest (due in Spring of 2019), GoPro Hero 7, Beyerdynamic Amiron wireless headphones , and a Litter Robot that helps clean up after you cat does their business, are just a few of the examples found in this year’s gift guide. We didn’t give anyone any direction other than to make something,” said Fridman. “We

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Road to VR

DECEMBER 10, 2019

SEE ALSO Apple AR Headset FOV, Codename, and Stereoscopic Rendering Mode Reportedly Found in iOS 13.1. — Rony Abovitz (@rabovitz) December 9, 2019. .” — Rony Abovitz (@rabovitz) December 9, 2019. Some of this talk of sales numbers undoubtedly comes down to how Magic Leap positions their technology.

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Anand Tech

APRIL 26, 2021

strategy (that involves in-house production, outsourcing, and foundry operations) and to a large degree reaffirms TMSC's confidence in both short-term and long-term future even ahead of intensified competition. "As Initially, the node was used solely for TSMC's alpha customers — Apple and HiSilicon. Manufacturing.

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The Ghost Howls

JUNE 7, 2023

After having seen the teaser of the Quest 3 and especially the announcement of the Apple Vision Pro (about which you can read my opinion here ), I’m always more convinced that we have entered into a new phase of XR history. And this is opening new opportunities for all of us. The big dogs are all coming.

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Road to VR

AUGUST 5, 2021

Since its launch in 2019 Oculus Quest has represented a major shift in Facebook’s VR strategy by moving away from the PC. Hand-tracking first came to the original Quest in late 2019, offering users and developers a controllerless option for input on the headset. Hand-tracking. Fitness Tracking. Image courtesy Facebook.

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AR Insider

APRIL 15, 2020

Why is Apple Buying NextVR. Two such companies apparently found ports in the storm last week: NextVR reportedly is being acquired by Apple, and 6D.ai Apple and NextVR. NextVR failed to close a Series C investment in late 2018, leading to layoffs of 40% of their staff in January 2019. by Devon Copley.

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Anand Tech

APRIL 22, 2022

years, which may pose some challenges to the foundry's key customer, Apple. Meanwhile, with N2, the cadence is set to stretch to about three years, which largely means a strategic shift in TSMC's strategy of node development. The good news is that N3's follow up, N3E, seems to be coming in ahead of schedule. Performance. +30%.

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Mashable VR

MARCH 29, 2022

In April 2019, the World Health Organization issued much-anticipated guidelines around screen time for preschool-aged kids: One hour is the recommended maximum for children ages 2 to 4. You have the choice of impressive tablets from the likes of Amazon, Apple, and Samsung. Parents' questions often boil down to "how much is too much?"

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VRScout

FEBRUARY 25, 2019

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. It’s no secret that Microsoft’s mixed reality strategy is centered around its Intelligent Cloud, and the Intelligent Edge; therefore the HoloLens team has worked very closely with Azure to bring it all together in one sleek package. Spatial Anchors.

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Voices of VR

JULY 13, 2023

It's still very early days for this type of Darwinian experimentation with Owlchemy Labs' innovations of captioning starting with Vacation Simulator in October 2019 as well as the captioning experiments and accessibility features by ILM Immersive (formerly ILMxLAB) within Star Wars: Tales from the Galaxy’s Edge.

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CraneMorley

JANUARY 3, 2019

2019 looks like the year that virtual reality, augmented reality and mixed reality go mainstream as learning and on the job performance tools. Are you ready to put XR to work in your learning and performance strategy? 2019 is the year to do it. Virtual Reality. HoloLens in the workplace. Collaborative Use of All of the Above.

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AR Insider

APRIL 27, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. Strategy Analytics reports 20 percent smartwatch growth, reaching 13.7 million units in Q1 2020.

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The Ghost Howls

SEPTEMBER 22, 2019

We may know the field of view of Apple AR headset. Of course, since he has not an Apple HMD, the only thing he could obtain was the screen splitting in two on his phone, showing that view that we XR developers know very well. It is now sure that Apple is going to release an AR headset , the questions are just when and what.

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The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Is this really what Apple wants? (Thanks Robert Scoble for this news!). In 2019 AR startup Daqri has shutdown. Facebook acquires Sanzaru Games.

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