AR Insider

MAY 4, 2021

They ’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. For example, Apple’s wearables offset iPhone sales declines. That includes Google, Microsoft, Amazon, Snap and others. Apple Fires the Latest Shot in the Wearables Wars.

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Tech Trends VR

FEBRUARY 24, 2019

It was really interesting to see Microsoft pivot towards enterprise with the HoloLens and I think it was absolutely the right move for them to make Click To Tweet. Alice Bonasio (@alicebonasio) February 2, 2019. For starters, they’re based in Oregon as opposed to Silicon Valley. pic.twitter.com/UMhQbxgH1g.

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AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. Most recently, Q4 2019 shows a quarterly R&D spend of $3.55 billion delta in annual R&D spend between the pre-Oculus (conservative) baseline and 2019.

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Head Mounted Display AR Exercises Data 243

Road to VR

MARCH 1, 2019

Funkatronic Labs produced the popular VR real-time strategy game Cosmic Trip (2017) as well as the undeniably cute (and difficult) VR game Starbear: Taxi (2018). Metanaut, the studio behind the very Rube Goldbergian VR puzzle game Gadgeteer (2019) , have just announced their bringing the game to Magic Leap One. Entertainment.

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AR Insider

DECEMBER 25, 2019

The excitement and expectations that consumed 2016 and 2017 were followed by a bad hangover in 2018 and 2019. There are lots of signals that AR’s 2018-2019 hangover has hit its high point, and that the sector is beginning to recover. Apple , Google , Facebook and Microsoft are all on that list. Training Wheels.

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Google AR Training Construction 195

Road to VR

DECEMBER 10, 2019

SEE ALSO Apple AR Headset FOV, Codename, and Stereoscopic Rendering Mode Reportedly Found in iOS 13.1. — Rony Abovitz (@rabovitz) December 9, 2019. .” — Rony Abovitz (@rabovitz) December 9, 2019. Some of this talk of sales numbers undoubtedly comes down to how Magic Leap positions their technology.

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Magic Leap AR Japan Apple 143

VRWorld

SEPTEMBER 12, 2017

At the very first event in Steve Jobs Theater at its new headquarters, Apple Inc. Few months ago, Apple released a development tool called ARKit that enabled developers to add AR capabilities to their apps. Three months later, Apple has not one but three products actively supporting their development platform.

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AR Insider

FEBRUARY 26, 2020

Want a recap of what happened in AR in 2019? Read my “ Reality Check ” post which looks back at the 19 trends I highlighted for 2019 and how they actually played out last year. In 2019 we saw just a few connected eyewear options for consumers. Source: Apple. Industry. #1 Source: Nreal. Source: Trimble.

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Augmented Reality Wearables AR Industry 307

The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Is this really what Apple wants? (Thanks Robert Scoble for this news!). Image by Microsoft). In 2019 AR startup Daqri has shutdown. News worth a mention.

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Hand tracking AR Oculus HTC 235

CraneMorley

JANUARY 3, 2019

2019 looks like the year that virtual reality, augmented reality and mixed reality go mainstream as learning and on the job performance tools. Are you ready to put XR to work in your learning and performance strategy? 2019 is the year to do it. Virtual Reality. Mixed Reality. Or because Hololens 2.0 HoloLens in the workplace.

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Tips Machine Learning Augmented Reality Virtual Reality 40

AR Insider

APRIL 15, 2020

Why is Apple Buying NextVR. Two such companies apparently found ports in the storm last week: NextVR reportedly is being acquired by Apple, and 6D.ai Apple and NextVR. NextVR failed to close a Series C investment in late 2018, leading to layoffs of 40% of their staff in January 2019. by Devon Copley.

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Apple AR Video Technology 294

The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Didn’t work (Image by Microsoft).

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Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. You can see this in today’s AR products (and despite what Microsoft or Magic Leap call their devices, they really are augmented reality devices that you wear on your face).

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AR Augmented Reality Magic Leap Immersion 62

The Ghost Howls

FEBRUARY 7, 2022

The total revenues on the Quest Store alone had been $1B since its foundation in 2019, and this shows that many people are enjoying Quest games. Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. A report from Insider states that Microsoft may have canceled its plans for HoloLens 3.

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Virtual Reality Microsoft Data Machine Learning 358

The Ghost Howls

SEPTEMBER 22, 2019

We may know the field of view of Apple AR headset. Of course, since he has not an Apple HMD, the only thing he could obtain was the screen splitting in two on his phone, showing that view that we XR developers know very well. It is now sure that Apple is going to release an AR headset , the questions are just when and what.

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AR Apple Oculus Augmented Reality 278

The Ghost Howls

OCTOBER 15, 2018

In Q1 2019, Magic Leap will let all developers develop immersive applications using a modified version of Javascript , called Magicscript. Coming later on in 2019… this could really add intriguing possibility to augmented and mixed reality applications. This is for instance something that Microsoft lacks completely.

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Magic Leap Augmented Reality AR Florida 174

XR Today - Virtual Reality

DECEMBER 29, 2023

This offering could be the key to helping the tech giant preserve its market share, as innovators like Apple , Microsoft, and Magic Leap all increase their focus in the business world. You can integrate third-party MDM solutions such as Ivanti, Microsoft Intune, and VMWare Workspace One. What is Meta Quest for Business?

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Software Hardware Magic Leap Microsoft 198

The Ghost Howls

APRIL 27, 2020

Rony blames the pandemics for this , but we all know that it has not been the coronavirus that has decided a nonsense strategy for the company. Now they find themselves without a market, and the pivot to enterprise is too little too late considering that Microsoft has enterprise features that are much better than the ones of Magic Leap.

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ARVR

JANUARY 29, 2021

© Apple, Inc. While Apple fans have long been waiting for Apple to launch its own augmented and virtual reality ( AR/VR ) wearables, and despite many competitors already presenting market-ready AR glasses and VR headsets , there are still more questions than answers around what Apple’s AR/VR first product will look like.

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Apple AR Augmented Reality Virtual Reality 130

Upload VR

AUGUST 31, 2023

Microsoft on the other hand took a more enterprise-focused approach with its HoloLens headsets, selling around 50,000 units in the first two years. In late 2019, around 16 months after launch, Magic Leap pivoted its strategy to enterprise too and launched a new $3000 bundle with business warranty and support.

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Magic Leap AR Hand tracking Strategy 134

XR for Business Podcast

DECEMBER 18, 2019

And then, as of 2019 — by the end of this year — they’ll kind of cross. If companies raise money now — the end of 2019/2020 — I think it’s the perfect time, because we’re only just starting to see these real ROI-driven things come out. Alan: Have you been to the Microsoft campus?

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XR for Business Podcast

DECEMBER 18, 2019

And then, as of 2019 — by the end of this year — they’ll kind of cross. If companies raise money now — the end of 2019/2020 — I think it’s the perfect time, because we’re only just starting to see these real ROI-driven things come out. Alan: Have you been to the Microsoft campus?

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XR for Business Podcast

DECEMBER 18, 2019

And then, as of 2019 -- by the end of this year -- they'll kind of cross. If companies raise money now -- the end of 2019/2020 -- I think it's the perfect time, because we're only just starting to see these real ROI-driven things come out. And now, to this day, I think it remains Microsoft's best pivot ever. And you walk in.

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The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. people walking around), so I don't have an apples-to-apples comparison against Santa Cruz.

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AR Magic Leap Oculus Virtual Reality 164

XR for Business Podcast

DECEMBER 18, 2019

And then, as of 2019 — by the end of this year — they’ll kind of cross. If companies raise money now — the end of 2019/2020 — I think it’s the perfect time, because we’re only just starting to see these real ROI-driven things come out. Alan: Have you been to the Microsoft campus?

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Training San Jose Oculus AR 60

TechCrunch VR

MARCH 13, 2022

When it finally launched its first product after years of delays, secrecy and hype, tech watchers balked at a device which failed to deliver on many of the claims made by the startup’s eccentric founder Rony Abovitz and instead made largely incremental gains over the competing Microsoft HoloLens which was unveiled years earlier.

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Magic Leap Russia Augmented Reality Microsoft 95

XR for Business Podcast

OCTOBER 7, 2019

She’s advised a broad range of companies, from startups to major corporations on their communications and digital strategy. Alice: I think one of the recent examples — and you were talking about it when you were saying about doing your news roundup — in the last week was really that Microsoft demo at Inspire.

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Trends Machine Learning Technology Training 78

XR for Business Podcast

OCTOBER 7, 2019

She’s advised a broad range of companies, from startups to major corporations on their communications and digital strategy. Alice: I think one of the recent examples — and you were talking about it when you were saying about doing your news roundup — in the last week was really that Microsoft demo at Inspire.

Trends 78

Trends Machine Learning Technology Training 78

XR for Business Podcast

OCTOBER 7, 2019

She's advised a broad range of companies, from startups to major corporations on their communications and digital strategy. Alice: I think one of the recent examples -- and you were talking about it when you were saying about doing your news roundup -- in the last week was really that Microsoft demo at Inspire. Oh, my goodness.

Trends 60

Trends Machine Learning Technology Training 60

XR for Business Podcast

OCTOBER 7, 2019

She’s advised a broad range of companies, from startups to major corporations on their communications and digital strategy. Alice: I think one of the recent examples — and you were talking about it when you were saying about doing your news roundup — in the last week was really that Microsoft demo at Inspire.

Trends 60

Trends Machine Learning Technology Training 60

Tech Trends VR

SEPTEMBER 26, 2019

As researchers continue to push the boundaries of what is possible and companies like Microsoft prototype new haptic devices, we can probably look forward to a near-future where the virtual world will not only look realistic, but also feel real to all our senses. If there’s an elephant in this virtual room, its name is Apple.

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Trends Immersion Augmented Reality Haptic 257

XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. Outside of that, we’ve worked with companies like PayPal, Microsoft, Accenture. We have a number of reports available. That way, we own the tech stacks.”

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XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. Outside of that, we’ve worked with companies like PayPal, Microsoft, Accenture. Carter: [also laughs] Companies are definitely trying to make it more palatable to consumers.

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Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

If you look at someone like Apple, they aren't about to put their logo on something like the current developer-focused headsets out there. Outside of that, we've worked with companies like PayPal, Microsoft, Accenture. Carter: [also laughs] Companies are definitely trying to make it more palatable to consumers.

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Training AR Data Augmented Reality 60

Tech Trends VR

SEPTEMBER 26, 2019

As researchers continue to push the boundaries of what is possible and companies like Microsoft prototype new haptic devices, we can probably look forward to a near-future where the virtual world will not only look realistic, but also feel real to all our senses. If there’s an elephant in this virtual room, its name is Apple.

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Trends Immersion Augmented Reality Haptic 120

XR for Business Podcast

FEBRUARY 25, 2020

He'd also chaired the Independent Digital Strategy Group for eight years there. I do a lot with Apple technology. I'm a Microsoft master trainer, so I do a lot of work with Microsoft technology. And so Mark created this role and this role took me out of the classroom most of the time. So yeah, that's where I'm at.

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Education UAE Virtual Reality Technology 60

XR for Business Podcast

FEBRUARY 25, 2020

He'd also chaired the Independent Digital Strategy Group for eight years there. I do a lot with Apple technology. I'm a Microsoft master trainer, so I do a lot of work with Microsoft technology. And so Mark created this role and this role took me out of the classroom most of the time. So yeah, that's where I'm at.

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Education UAE Technology Virtual Reality 78