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AWE USA 2023 Day Three: Eyes on Apple

ARPost

And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market. ARPost started speculating in 2018 on a 2019 release. Whether an Apple entrance is real this time or not, AWE is bracing itself.

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Editorial: This VR cycle may take more time than expected

The Ghost Howls

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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Editorial: We are entering into a new cycle of XR

The Ghost Howls

After having seen the teaser of the Quest 3 and especially the announcement of the Apple Vision Pro (about which you can read my opinion here ), I’m always more convinced that we have entered into a new phase of XR history. And this is opening new opportunities for all of us.

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The XR Week Peek (2020.03.02): XR2 shows the future of standalones, F8 and GDC canceled and much more!

The Ghost Howls

The only company not much affected by it is HTC, that manufacturers its headsets in Taiwan and not in Mainland China. HTC Vive releases Cosmos Elite, two models of Vive Pro Eye and creates some confusion. Is this really what Apple wants? (Thanks Robert Scoble for this news!). base stations and a 20m fiber cable.

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The Ghost Howls’s VR Week Peek (2019.09.22): Oculus working on AR glasses with Luxottica, Apple glasses FOV discovered and much more!

The Ghost Howls

We may know the field of view of Apple AR headset. Of course, since he has not an Apple HMD, the only thing he could obtain was the screen splitting in two on his phone, showing that view that we XR developers know very well. It is now sure that Apple is going to release an AR headset , the questions are just when and what.

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My predictions for virtual reality in 2020

The Ghost Howls

This year, I’m not going to make an exception, also because my predictions for 2019 performed pretty well. 2019, after a false start, has been a very good year for VR , and we had the arrival on the market of very interesting VR devices that have driven adoption. Every year, I cast some predictions for the new year in AR and VR.

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My predictions for augmented reality in 2021

The Ghost Howls

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.