Road to VR

APRIL 24, 2019

Apple has been continuously iterating on ARKit , its augmented reality development tool that lets creators make smartphone-based AR experiences. Now, a report from 9to5Mac holds that this year’s WWDC could see yet more new additions, including OS support for stereo AR headsets. version at the dev conference a year later.

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VRScout

NOVEMBER 11, 2019

A new report pushes the rumored launch date of Apple’s AR device by two years; hints at a second, sleeker device. Not only that, but the AR headset will be followed by the release of AR glasses the following year, establishing Apple’s official augmented reality ecosystem in the process. Image Credit: Apple.

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Road to VR

FEBRUARY 28, 2024

The launch of Apple Vision Pro is in some ways the most significant event for the XR industry since the acquisition of Oculus by Meta back in 2014. With Apple bringing new ideas to the table, the headset has prompted reflections on the XR industry up to this point and where things are headed.

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The Ghost Howls

JANUARY 2, 2019

It’s the beginning of 2019, and this means that this is that time of the year when we all make predictions for this year in AR and VR! Jokes apart, what has happened in AR in 2018… and what can you expect to happen in 2019? More or less AR in 2018 has gone as I predicted in 2017. Trendy AR glasses.

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AR Insider

JULY 29, 2019

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. For Snap, 2019 will be remembered for a sizeable rebound. And AR is partly to thank. And it attributes part of its performance to the user engagement and revenues brought by AR. The smartphone camera is where AR lives ( for now ).

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VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. Samsung Galaxy Fold / Image Credit: Samsung. respectively.

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Road to VR

AUGUST 1, 2019

A flurry of new job listings for Apple’s secretive ‘Technology Development Group’ suggests that the company has reached a new phase of turning its years of AR/VR R&D into actual upcoming products. However, Apple only barely dipped its toe into VR , but in recent years has become publicly silent on the subject.

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ARPost

JUNE 5, 2023

By the third day, the keynotes are done, the expo floor starts to get packed away, and panel discussions and developer talks rule the day. And Apple ruled a lot of those talks. Bracing for Impact From Apple A big shift is expected this week as Apple is expected to announce its entrance into the XR market.

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Road to VR

MAY 1, 2023

Meta announced its third annual Quest Gaming Showcase is arriving next month, coming only a few days before Apple’s rumored XR headset announcement at Worldwide Developers Conference (WWDC). Maybe Meta’s Sanzaru Games has slimmed down the Norse-inspired RPG?

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Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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Road to VR

MAY 18, 2022

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”

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The Ghost Howls

MARCH 5, 2024

This seems to hint that the two companies are going to build a new XR headset together, which according to the rumors will be the Quest Pro 2, which would be aimed at competing directly with the Apple Vision Pro. This could be useful to let Meta answer to the movies available on the Apple Vision Pro because of Apple TV.

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VRScout

APRIL 6, 2020

Another move towards the companies rumored AR/VR device perhaps? According to a new report by 9to5Mac , Apple is currently in the process of acquiring VR/AR live streaming platform NextVR for a modest $100M. With the potential financial backing of Apple, however, there’s no limit to how this technology could be used.

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Road to VR

MARCH 30, 2023

Ming-Chi Kuo, a respected supply chain analyst, reports that Apple is tamping down enthusiasm for its upcoming mixed reality headset, which was rumored to see its big announcement at Apple’s Worldwide Developers Conference (WWDC) in June. Includes a main SoC (CPU, GPU, and memory) and a dedicated image signal processor (ISP).

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Upload VR

JANUARY 10, 2024

Interested in what games you can play on Apple Vision Pro? Out on February 2 in the US, Apple Vision Pro is almost here but the $3,500 headset isn't specifically focused on gaming. Game Room Previously spotted during the Apple Vision Pro reveal, it's recently been listed as a launch game. Here's the full line-up. What The Golf?

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AR Insider

JUNE 15, 2021

As our research arm ARtillery Intelligence quantified in its mobile AR revenue forecast , this early AR modality has reached scale by piggy-backing on a ubiquitous device we all carry. Mobile AR’s quantitative benefits come with qualitative detriments. At the same time, AR glasses aren’t ready for prime time.

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Road to VR

JANUARY 21, 2022

A report by The Verge maintains Google is also now gearing up to produce an AR headset that could directly compete with similar offerings from the likes of Apple and Meta. Now Kress is back at Mountain View working on Google’s next AR headset.

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Road to VR

OCTOBER 27, 2020

Corning Incorporated, the makers of Corning Gorilla Glass, announced a new partnership with compound material supplier Pixelligent Technologies to develop optics for the coming age of consumer AR headsets. Thanks to Chinese language AR/VR publication Yivian for pointing us to the news.

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Road to VR

SEPTEMBER 27, 2021

Chinese AR glasses startup Nreal announced it’s raised a fresh $100 million Series C financing round, something it says will be used for R&D and to fund wider international expansion. The company’s Series C comes at a time when Apple is clearly making preparations for its own XR headsets. Image courtesy Nreal.

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Upload VR

MAY 30, 2024

Last year The Financial Times reported Magic Leap was in talks with Meta for an intellectual property (IP) licensing and contract manufacturing deal intended for "mainstream AR products". Magic Leap's technology is distinctly different from all three, using transparent AR optics instead. Why Magic Leap?

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AR Insider

OCTOBER 8, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Picking up where we left off last week in examining audio AR, a key accelerant will be investments by tech giants to bring it to market. They’re each investing in audio AR, but in very different ways.

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Road to VR

JUNE 21, 2023

Apple Vision Pro has brought new ideas to the table about how XR apps should be designed, controlled, and built. In this Guest Article, Sterling Crispin offers up a concise guide for what first-time XR developers should keep in mind as they approach app development for Apple Vision Pro.

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AR Insider

MARCH 10, 2020

This post is adapted from ARtillery Intelligence’s report, Spatial Computing: 2019 Lessons, 2020 Outlook. At the precipice of 2020, that leaves the question of where we are now? Optimism is still present but AR and VR players continue to be tested as high-flying prospects like ODG, Meta and Daqri dissolve. billion by 2023.

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AR Insider

JANUARY 1, 2021

New Study Projects Headworn AR Revenue to Reach $13.4 ARtillery Intelligence publishes its five-year outlook for head-worn AR revenues. ARtillery Intelligence has released a new report that projects headworn AR revenue to grow from $822 million in 2019 to $13.4 Think of it like the iPhone 1 of AR glasses.”.

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Road to VR

SEPTEMBER 21, 2019

Steadily becoming the biggest open-secret in the industry… more evidence has come to light that Apple in ongoing development of an AR headset. beta 3 has reportedly unlocked a ‘StarTester’ mode which renders a stereoscopic view suitable for an AR headset. — xSnow (@__int32) September 20, 2019.

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AR Insider

APRIL 27, 2021

A common AR industry sentiment is that the smartphone will pave the way for smart glasses. Before AR glasses achieve consumer-friendly specs and price points, AR’s delivery system is the device we all have in our pockets. There, it can stimulate demand for AR experiences. . Wearables: Paving the Way for AR Glasses.

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Road to VR

SEPTEMBER 11, 2019

Apple may not have shown off any AR tech at the company’s grand iPhone 11 unveiling yesterday, however thanks to some newly discovered code in a recent built of iOS 13, it appears Apple is testing its own AR headset internally. SEE ALSO Apple Announces ARKit 3 with Body Tracking & Human Occlusion.

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Road to VR

MARCH 11, 2019

Several reports over the past two years have suggested Apple is getting ready to manufacture an AR headset , and possibly ship it sometime in 2020—something that’s so far unsubstantiated by the company itself. SEE ALSO Report: Apple Nearly Acquired Leap Motion but the Deal Fell Through.

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AR Insider

DECEMBER 10, 2020

That includes mobile AR, headworn AR, and subsegments like advertising, commerce, gaming and enterprise productivity. For example, its recent mobile AR forecast quantified smartphone-based AR such as advertising and location-based gaming. The result is its report, Headworn AR Global Revenue Forecast, 2019 – 2024.

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Road to VR

JUNE 28, 2023

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR.

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VRScout

JANUARY 27, 2020

In case you haven’t seen it, a new tweet from a medical doctor, software entrepreneur, and 3D artist, Fayez Salka shows him using AR technology to bring a virtual piano player to life on a real-world piano. Our latest app, AR Pianist, uses machine learning to superimpose a virtual pianist on your piano.

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ARPost

SEPTEMBER 30, 2021

Nreal is one of the most exciting names in consumer AR hardware. Nreal Light debuted in 2019 with an estimated $500 price tag. Still, we’ve been watching and waiting for the lightweight consumer model AR glasses. See Also: Could the 2020s Be the Decade When AR Glasses Replace the Smartphone?

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AR Insider

APRIL 15, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Why is Apple Buying NextVR. The coronavirus pandemic is impacting every industry, and the AR/VR space is no exception. Apple and NextVR. And of course, Apple’s AR/VR strategy is both, and.

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AR Insider

MAY 17, 2021

This week, the Epic/Apple saga continues, HTC doubles down on enterprise AR Niantic enters the AR platform race, and Spatial leans in to NFTs. Let’s dive in… Apple – Epic Smackdown, part deux. As the trial drags on, Epic’s case against Apple may be losing its edge. W elcome back to Spatial Beats.

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AR Insider

NOVEMBER 11, 2020

New Study Projects Headworn AR Revenue to Reach $13.4 ARtillery Intelligence publishes its five-year outlook for head-worn AR revenues. 11/11/20 – SAN FRANCISCO – ARtillery Intelligence today released a new report that projects headworn AR revenue to grow from $822 million in 2019 to $13.4 Billion by 2024.

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AR Insider

JANUARY 29, 2021

F ollowing our analysis yesterday on the drivers for Apple’s rumored VR play, we continue the narrative in this week’s XR Talks. First, to level set, Bloomberg reported last week that Apple plans for a VR headset to release next year. A bigger question is what Apple’s headset will be and do.

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VRScout

JULY 29, 2020

Pair your Garmin or Apple smartwatches for additional GPS functionality. FORM’s AR-enhanced swim goggles received a free firmware update today introducing support for Garmin and Apple smartwatches, allowing wearers to track a wide range of metrics, such as their GPS location and heart rate, while swimming outdoors in open water.

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