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VR & AR 2018: A Year In Review

VRScout

Immersive technology continues its push towards mainstream appeal. If 2016 was the birth of modern VR/AR technology, than 2018 was its elementary school graduation. With a new year full of exciting possibilities ahead of us, let’s hang back a second and take a look back at 2018’s most pivotal moments. FILMMAKING IN VR.

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Hexa and Amazon Redefine Immersive Retail Experiences by Empowering Merchants

ARPost

Step into the captivating realm of immersive retail, where customers are transported to a world beyond the traditional confines of e-commerce. Today, a transformative alliance between 3D visualization platform Hexa and e-commerce powerhouse Amazon is breaking down the barriers of immersive retail.

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SIGGRAPH 2018 Expands Its VR Showcase With New ‘Immersive Pavilion’ In Vancouver

VRScout

For Pol Jeremias, chair of the VR, AR, and MR program at the SIGGRAPH 2018 expo , it was vital to conquer that issue at this year’s convention. “It In line with this year’s explosion of talent in virtual and augmented reality, SIGGRAPH 2018 has chosen to expand its focus on VR, AR, and MR by introducing the Immersive Pavilion.

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Niantic And Sony Are Partnering On Audio AR Technology

VRScout

LinkBuds will immerse you in an incredible audio experience while keeping you connected to the real world. Niantic flipped the mobile gaming world upside down back in 2016 when they launched their AR mobile app Pokémon GO and started a global craze that still maintains a loyal player base to this very day.

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How VR & AR Helped Solgaard Bring Their Unique Luggage To Life

VRScout

Designing a new customer experience using immersive technology. Their product line began with a backpack but took off with the carry-on closet; a suitcase with a built-in shelving unit that in 2018 was named one of Time Magazine’s 50 Best Inventions. That’s where spatial computing can help. Image Credit: Solgaard Design.

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Augmented Reality Top 8 of 2018

VRScout

As a new communications medium, Augmented Reality (AR) is changing the way we consume and share knowledge and how we express ourselves creatively. This year AR included a range of experiences from contemporary art to currency to close-captioning. VISUALIZATION: AR is a powerful visualization tool. Big Ben Snapchat AR Lens.

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Huge’s 2018 Holiday Gift Guide Comes With AR Easter Eggs

VRScout

Huge, the Brooklyn based ad agency is using AR to breath new life into traditional print media. They are always chockfull of awesome ideas put together by a bunch of gift experts. We printed 100 @hugeinc 2018 Magenta Gift Guides with a little something extra #limitededition pic.twitter.com/LuRlgfMGX7.

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