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Amazon Targets Google, Meta Ad Spending with AR Shopping Update

XR Today - Augmented Reality tag

Amazon has recently introduced several new features for shoppers to find products from their mobile devices using augmented reality (AR) shopping technologies. The additions aim to challenge firms like Google, Pinterest, and others dominating the eCommerce search sector. The company also launched the multisearch tool last year.

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CES 2017 VR And AR News Roundup: Everything You Might Have Missed

UploadVR Between Realities podcast

The Consumer Electronics Show in Las Vegas, NV is traditionally one of the largest tech events of the entire year and CES 2017 is no different. Consider this to be your consistently updated one-stop shop for all of the news from CES 2017 so far. Upload’s CES 2017 Predictions [ Link ]. Pre-CES News and Announcements.

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Update: Oculus Rift + Touch Immediately Sells Out After Start of Amazon Prime Day

Road to VR

If you’re already an Amazon Prime Member, or looking to become one starting today, Amazon’s annual Prime Day is here to help you spend that hard earned cash on at very least an Oculus Rift. Update (July 16th, 3:53 PM ET) : It appears Amazon USA is already out of stock. Check here to see if your computer is ready.

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VR Training Company Gemba Secures $18M Series A to Expand Enterprise Metaverse

Road to VR

In 2017, Gemba grew out of executive training company The Leadership Network, which was founded in 2013 by CEO Nathan Robinson and Chairman Victor Lewis. The latest funding round was led by Parkway Venture Capital, now valuing the UK-based company at $60 million.

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Gap And Google Just Showed Us How AR Shopping Will Work

UploadVR Between Realities podcast

Innovation across industries is being inspired by emerging AR and VR software and hardware, a fact that was made clear today during the ASUS press conference at CES 2017. Other brands like Alibaba and Amazon are already making moves towards VR shopping experiences. Tagged with: ar , asus , Gap , google , shopping.

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XR Talks: Defining the AR Cloud, Part II

AR Insider

This traces back to the principle’s origin in a 2017 landmark editorial by AR veteran and thought leader Ori Inbar. Google’s Justin Quimby says this is okay as long as there are common languages — again like HTML today. Speakers’ opinions are their own. T he AR cloud has turned three.

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Tech Giants Prime AR’s Headworn Era

AR Insider

All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. In 2017, Apple released software called ARKit, which includes tools for software makers to determine how far away an object or wall is, if the phone is moving, or identify limbs in a human body, among other functions.