XR Today - Virtual Reality

FEBRUARY 17, 2023

In recent years, numerous leading brands have begun to build their own Metaverse strategies, designed to engage customers, support employees with immersive training and improve collaboration. In the sporting world, the metaverse space allows teams and athletes from every environment to connect with fans in a new, more engaging space.

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Road to VR

JUNE 12, 2023

Working closely with Valve, Sony, and Meta, Cloudhead is best known for their title Pistol Whip and has shipped four popular VR titles ( Pistol Whip , Valve’s Aperture Hand Labs , Call of the Starseed , and Heart of the Emberstone ). Do I understand the strategy to strike a different cord as an XR business owner? Absolutely.

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Road to VR

JUNE 7, 2016

With things already heating up for this year’s E3, Sony has today announced a new addition to the PlayStation VR lineup— Tethered, an impossibly cute strategy game from UK-based studio Secret Sorcery. We reported earlier that Sony just confirmed 10 titles that will appear in playable form on PlayStation VR at E3 in LA next week.

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Tech Trends VR

MARCH 31, 2019

If anybody can do it, it’s probably Sony. Ever since the Playstation was first launched – if, like myself, you’re old enough to remember it, you may pause a moment here to consider your own age and mortality – Sony has been in the business of reinventing gaming. Click To Tweet. The same seems to be the case with VR.

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ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Immersive games and apps and 3D videos have opened a new world for emotionally exhausted people staying at home 24/7. XR Events in 2021 – Celebrating the Industry that Made Lockdown Bearable.

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The Ghost Howls

SEPTEMBER 3, 2023

PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2. I’m pretty sure that Sony is waiting the next few months to make some moves, there’s still the Black Friday and the Christmas Holiday that have to happen, but at the moment I do not see this device as disruptive to our ecosystem.

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VRWorld

DECEMBER 27, 2017

Sony last week announced that it will be showcasing its technologies as part of a brand campaign centered on singer-songwriter, Khalid. The post Sony announces new VR music campaign featuring Khalid appeared first on VR World. Named “Lost in Music,” the campaign will debut with a live event at the LA Hangar in January.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. Something new has started, and it is not clear where it will lead us, but I have the sensation that this new cycle will be an important step for immersive realities.

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VRScout

JUNE 18, 2019

Sony London Studio – Blood & Truth. Happy Finish, H+K Strategies & Ford – Ford ‘WheelSwap’ VR. Immerse – DHL: Gamification of the Cargo Loading VR Training Process. VR Healthcare of the Year: Immerse – GE Healthcare: Increasing training opportunities for radiographers through VR. HP – Reverb VR Headset.

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XR Today - Virtual Reality

SEPTEMBER 1, 2023

Rumors earlier this year suggested Sony, the company responsible for making Apple’s OLED displays, can only produce up to 200,000 displays per quarter. This is similar to the strategy Apple took with the first generation of the Apple Watch. The company isn’t planning on simply allowing consumers to grab the item off the shelf.

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The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. We are all curious to see how this strategy will pay off. It’s time for another roundup of amazing XR news. Are you ready?

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XR Today - Virtual Reality

OCTOBER 4, 2023

Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme. The cutting-edge immersive experience will celebrate the heritage of Black and diverse artists, creators, and musicians using a host of emerging technologies.

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XR Today - Virtual Reality

OCTOBER 10, 2022

Apple, Sony, Microsoft, and countless other vendors in the technology space are now investing heavily on the concept of “spatial audio”. These innovators are discovering how important a multi-sensory experience can be when building immersive interactions for users. Multi-Sensory Immersion.

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The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September. The gloves can be ordered for $3000.

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Road to VR

DECEMBER 4, 2018

The PlayStation Awards took place in Tokyo last night, Sony’s annual award show that rewards PlayStation format titles based on sales in Asia. Whatever the case may be, here’s the top three titles Sony says played a crucial role in selling PlayStation VR headsets this past year in Asia: No Heroes Allowed!

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The Ghost Howls

JUNE 21, 2021

It is an advertisement company, and we all knew since the beginning that it went to VR with the idea of profiling people and propose them immersive ads. Image by Sony Interactive Entertainment). This is very interesting: it means that Sony is leaving another year to Facebook to gain market shares with the Quest. Some XR fun.

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Road to VR

DECEMBER 5, 2017

Bringing together the brightest minds from across the globe to dive deep into the key challenges and opportunities arising in both the consumer and enterprise markets, VRX is purpose built to drive the business of VR and immersive tech. Meet with the brightest minds from across immersive tech. Not attending?

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The Ghost Howls

MARCH 20, 2023

First of all, Sony CFO Hiroki Totoki has said that he thinks that PSVR 2 may sell more than the 5–6 million units that the original PSVR sold. This shows that Sony is pretty bullish about its device, and it is confident that it will be appreciated by a good share of its base market.

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Road to VR

JANUARY 16, 2017

To many, the question of an Apple AR or VR headset has become a “when” rather than an “if” The President of Sony’s Worldwide Studios thinks 2017 is the year that Apple introduces its first immersive device. But exactly when that time is has been up for debate. Let us know in the comments.

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VRScout

MARCH 6, 2017

Originally making its debut at CES to showcase Qualcomm’s Snapdragon 835 processor, you’ll now be able to demo it yourself and get an immersive look at the larger-than-life Zord vehicles used by the Power Rangers. As it stands, a VR-related adaptation may be a nice to have for studios.

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TechCrunch VR

NOVEMBER 7, 2021

Hardware platforms from Google, Microsoft, Sony, HTC, Steam and others were announced with great fanfare, though these investments were largely scrapped or defunded a few years later, leaving a dearth of VR hardware platform options. The “metaverse” already exists in Fortnite and Roblox.

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The Ghost Howls

JULY 4, 2022

I suggest everyone consider the possibility of harder times coming when defining the strategy of his own company. I am already dreaming of future mobile headsets (maybe the Quest 4) featuring hardware ray tracing and foveated rendering for amazing immersive graphics. This is of course the base technology needed for foveated rendering.

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ARPost

MAY 27, 2020

SVP of Emerging Technology and Innovation Strategy Tony Driscoll, Sony SVP of VR Jake Zim, Paramount Futurist Ted Schilowitz, and Arcadium President Marcie Jastrow. A panel discussion titled “Who Will Control the Future of Entertainment?” brought together StoryTech Principal Lori Schwartz, Warner Bros.

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AR Insider

NOVEMBER 19, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. Bringing that to the next level, AR lenses demonstrate products in highly immersive ways. That’s being led by innovators like 8th Wall , already working with advertisers like Miller Coors and Sony Pictures.

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XR Today - Mixed Reality tag

SEPTEMBER 7, 2022

Nathan Pettyjohn, Founder and CEO of the Immerse Growth Network and Founder and President of the VR/AR Association (VRARA) , discussed with XR Today the Immerse Global Summit 2022 Europe , an industry-leading event set to take place in Madeira Island, Portugal, which will allow tech firms to showcase their efforts to reach such a milestone.

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VRScout

NOVEMBER 2, 2022

Sony has officially unveiled the price and release date for its PlayStation VR2 headset. Switchback VR makes use of the PS VR2’s improved haptic technology to immerse you in a next-gen rollercoaster experience that will have you battling ghostly apparitions throughout a haunted Ghost Ship. Developer: Supermassive Games.

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Tech Trends VR

APRIL 9, 2018

Latest forecast by analyst firm CCS Insight paints an optimistic picture of Immersive Tech adoption. The research shows that nearly 70 percent of customers who own a dedicated VR headset such as an Oculus Rift, HTC Vive or Sony PlayStation VR have bought games for it, and more than half of smartphone VR owners bought games for their device.

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AR Insider

APRIL 27, 2020

That flows from a long-term platform strategy that sacrifices near-term margins for long-term market share. Sony [PSVR] is making the same play… Oculus could tap into that market with something that’s even more convenient.”. Immersive advertising could be that model. Image Source: UploadVR. VR Revenue Models.

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UploadVR Between Realities podcast

MARCH 21, 2017

This short-form PlayStation VR (PSVR) experience from Sony Pictures Virtual Reality avoids some of the largest pitfalls of film-based video games. Part of our point of pride is to make these things look good,” says Jake Zim, VP of VR at Sony Pictures. “We It’s a strategy Reitman attributes to his impatience. “Up

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XR Today - Mixed Reality tag

DECEMBER 21, 2022

Additionally, immersive firms leverage XR to build solutions for engineers, soldiers, medical professionals, and even pilots. These professionals use new devices to merge the physical and virtual worlds with creative, engaging immersive content. Generating stronger communicative and collaborative immersive experiences.

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XR Today - Mixed Reality tag

SEPTEMBER 12, 2022

Other Asian firms such as China Mobile, Agora, and Sony reach the list. Upcoming metaverse platforms such as Baidu’s XiRang, along with iQiyi, NetEase, and Bilibili’s virtual reality (VR) solutions, also aim to cement China’s immersive future.

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The Ghost Howls

FEBRUARY 23, 2023

Through comprehensive media services (mainly including media coverage, expert consultation, data research, and event and public relation management), it helps entrepreneurs with idea incubation, financing, strategy consultation, and publicity. and covered more than 80% of the XR pioneers as communities members.

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Hypergrid Business

JANUARY 26, 2022

billion dollars making the company the third largest gaming company after Sony and Tencent. In addition, the acquisition will aid Microsoft gain a huge footprint in the gaming industry and it solidifies the company’s recent strategy to promote gaming subscriptions and revenues instead of selling gaming products.

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Road to VR

JUNE 18, 2019

A year ago, in response to Sony consistently delivering high-quality exclusives for PS4, Microsoft made a commitment to rejuvenating its first-party game development efforts and went on a shopping spree, acquiring a handful of respected studios to bolster its first-party game development talent under the Xbox Game Studios banner.

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XR Today - Mixed Reality tag

APRIL 27, 2023

Our co-founder, Sander Schouten, was on a panel this morning, along with our @NHL & @Roblox partners, breaking down immersive experiences, in a full house audience! The announcement comes after Japanese tech giant Sony acquired Beyond Sports to leverage its real-time 3D (RT3D) animation technologies. Excited for @SportsPro Live!

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The Ghost Howls

JULY 31, 2023

This made sure investors gained some trust for immersive reality startups again, something that will be beneficial for our whole industry. It has basically created a whole ecosystem of its own through strategic investments : I’m very curious to see what is the final goal of this strategy. It is also going to launch its headset, soon.

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Road to VR

JUNE 14, 2017

VR gets Western release: image courtesy Sony Japan Studio, Acquire. While it missed the main ‘PlayStation VR Game’ segment of Sony’s keynote, another PSVR title was announced at E3 this week – the quirky Japanese real-time strategy game with the unusual title V! No Heroes Allowed! What Did I Do to Deserve This, My Lord?

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