XR Today - Mixed Reality tag

OCTOBER 10, 2023

The Immerse Global Summit 2023 , now part of the Metacenter Global Week event, is just around the corner. For ten years, the Immerse Global Summit (IGS) has stood as a leader in the XR and metaverse event landscape, featuring the biggest speakers and exhibitors from the industry. What is Immerse Global Summit 2023?

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XR Today - Virtual Reality

JUNE 20, 2022

Autoliv and Unity. Leveraging real-time 3D technology with the help of the Unity ecosystem , the tier 1 automotive brand has been able to develop a modern product visualisation experience designed specifically to enhance sales and marketing operations. Arksen, Varjo and Unity. The result was a purchase increase of 2.5

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Tech Trends VR

AUGUST 7, 2018

With Augmented Reality technology, consumers will soon be routinely trying on designer outfits and seeing how they look at home, or in AR pop-up stores. It will help you to virtually decorate your home. Quite appropriate considering how immersive tech is all about blending the digital and physical worlds and breaking down borders.

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The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. In any case, it’s interesting to see an endorsement to the Apple headset from the guy the started the new virtual reality renaissance. Are you ready?

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XR Today - Virtual Reality

OCTOBER 4, 2023

Jack Daniel’s opened its virtual doors to the public by commemorating urban art and the 50th anniversary of hip-hop in late September. Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme.

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ARPost

JUNE 18, 2021

Developers of immersive games and apps, rejoice! Immersive experiences are in greater demand in all fields: for home entertainment, for training in various industries, and for retail and marketing. An Epic Games MegaGrant Brought VIRTUOSO SDK to the Unity World. VIRTUOSO SDK (VSDK): Making XR Development More Streamlined.

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XR Today - Virtual Reality

DECEMBER 26, 2022

Despite Zuckerberg’s reported failure and investment reduction for Reality Labs, Meta Platforms is only one of many tech firms developing spatial solutions. Global tech giants such as NVIDIA, Lenovo, Unity, Epic Games, HTC VIVE, and others have already entered the metaverse space race. Jobs for Metaverse Work.

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ARPost

MARCH 3, 2020

As AR and VR are slowly taking over many industries, including retail , agriculture, customer service, engineering, and education , there is a growing need in platforms that can take the lead and create resources to educate big companies as well as entrepreneurs about AR and VR technologies. million people in 2019. Guest Post.

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VRScout

MARCH 12, 2018

The creative software company heats up to augmented and virtual reality. On the other hand, VR cuts you off from your visual surroundings to completely immerse you in an app or film. On the other hand, VR cuts you off from your visual surroundings to completely immerse you in an app or film. “It’s not as bulky.

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ARVR

JUNE 16, 2020

Source Virtual commerce is a powerful tool for companies to promote their products and increase their sales. V-Commerce development is already showing promising results both in complex machinery sales and real estate visit with VR , and retail commerce with AR. Build your first HoloLens 2 Application with Unity and MRTK 2.3.0

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Tech Trends VR

JULY 23, 2018

Eye-tracking technology is nothing new in itself, but it is gaining rapidly both in scope and popularity as immersive virtual experiences become more widely used both in business and leisure contexts. Eye-tracking technology is gaining in scope and popularity as immersive virtual experiences become more widely used Click To Tweet.

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AR Insider

APRIL 30, 2020

As augmented and virtual reality (AR and VR – collectively mixed reality, or XR) technology and hardware continue to evolve and become more accessible, enterprises are expanding the range of use cases for XR across their organizations. Real-time 3D: Powering immersive XR experiences. More engaging sales and marketing. —

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The Ghost Howls

AUGUST 26, 2020

I virtually know Alan since some years, and I have always admired his ability to combine his entrepreneurial skills with his passion for immersive realities so that to be successful by doing the things that he loves the most. Today I feature a great interview with one of the most important people in the AR space: Alan Smithson.

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ARPost

JULY 29, 2021

Automobile manufacturers and retailers have been among the most enterprising adopters of VR technology. Last year, Unity’s Vice President of Features, Andre Gauthier, told ARPost how the Unity graphics engine enables a number of BMW’s projects that require real-time rendering. BMW’s Road to XR. Meet Wir Sind Jerry and GOVAR.

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XR Today - Augmented Reality tag

MARCH 29, 2023

Some of the largest takeaways from the report found that the augmented reality (AR) market had taken over 55 percent of global markets in 2021. However, virtual reality (VR) was set to grow from 2022 to 2030, with software making significant gains in the same period. It also estimates that the sector will reach around $345.9

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XR Today - Mixed Reality tag

MARCH 17, 2023

Retail brands are experimenting with XR to bring new purchasing experiences to consumers. Some major organisations are even experimenting with the idea of Mixed Reality holograms. The concept of interoperability is important to XR innovation isn’t new. Fortunately, leading XR brands are paying attention.

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ARPost

SEPTEMBER 15, 2020

Virtual reality has gotten more sophisticated over the years. Tech startup XpertVR is perhaps one of a handful of companies pushing the boundaries in this field, providing businesses with unique immersive solutions. From then onwards, they started making retail environments for clients. What Is XpertVR?

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XR Today - Mixed Reality tag

OCTOBER 24, 2023

In October, Igloo Vision , a major provider of immersive collaborative spaces, refurbished its demo centre in London to provide five novel immersive spaces for its Hoxton-based showroom. It also leverages technologies such as six Epson EB-PU1007W projectors and Igloo Vision’s Immersive Media Player (IMP III).

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XR Today - Mixed Reality tag

APRIL 26, 2023

Promising a new generation of digital experiences, metaverse environments leverage innovative concepts like AI, IoT, and extended reality, to change the way we connect online. In recent years, new iterations of “metaverse” ecosystems have emerged to tackle a variety of use cases.

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The Ghost Howls

JANUARY 27, 2020

Unity changes how it handles XR Plugins. There will be an XR plugins manager, and some of them will be managed by Unity together with its partners (e.g. So sad for me, considering the 5 years I’ve spent using Vuforia in Unity… so many memories…. More info (Announcement by Unity Technologies) More info (Comment by Upload VR).

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XR Today - Mixed Reality tag

MAY 30, 2022

For organisations in this landscape, expanding opportunities in immersive technology can serve multiple purposes. Verizon is working with business leaders on AR-Enabled retail displays, as well as AR and MR solutions for collaboration. We’re likely to see some interesting stories emerging from this telecom brand going forward.

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The AR Show

JUNE 16, 2020

Here’s a bit from the show guide: From Childish Gambino’s augmented reality dancing to Marshmello’s Fortnite concert in virtual reality to the mixed reality experience of Tonandi, immersive and spatial computing is closing the gap between the real and the virtual when it comes to music and art.

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XR Today - Mixed Reality tag

FEBRUARY 28, 2023

As real-time 3D (RT3D) production becomes commonplace alongside the rise of extended reality (XR) services, solutions to accelerate and democratise the production of RT3D assets are starting to increase. RT3D engines such as Unity and Unreal significantly streamline XR production pipelines with easy-to-use tools.

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The Ghost Howls

DECEMBER 2, 2022

The image above, clearly an homage to the legendary Unity Cube , demonstrates the position and orientation of optical sensors across different surfaces of the object… this would ensure that sensors are always available as the object is turned or moved. Image by Rob Cole). Strapping up: Feet. Image by Rob Cole). HTC Vive Tracker 3.0

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ARVR

NOVEMBER 1, 2021

As a virtual reality development company that has produced a variety of virtual tours for customers around the globe, we are ready to answer your questions and help get you started with building your own digital tour. 3D Virtual Tour As the name suggests, this tour is presented through 3D models.

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Cats and VR

JUNE 22, 2016

The Virtual Reality Developers Conference (VRDC), the premier event for creators of immersive VR (and AR) experiences, today announced dates and location for its second edition – its first standalone event. Call for Submissions Now Open: VRDC is seeking the latest research and innovations in VR for November's lineup.

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The Ghost Howls

MARCH 15, 2021

This is an enormous number: this means that now 15–20% of the total Facebook workforce is on immersive technologies, even if XR is currently a very little revenue stream for the social media giant. The first one is in a long article about how Facebook envisions the user interface in our mixed reality future.

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The Ghost Howls

JUNE 16, 2020

Among these technologies, immersive realities will play a very important part, and HTC wants so to start offering services in that sense. So, I made a prototype with Unity and the Cosmos XR where I can actually take out a PC from an Amazon page and try it on my desk. In Taipei they’re investing a lot in software now.

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Upload VR

NOVEMBER 2, 2023

Back in 2016, designer and filmmaker Keiichi Matsuda released Hyper-Reality, a concept film that imagined an augmented reality future where physical and virtual realities have merged, resulting in a "city saturated in media."

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Apple’s take on immersive technologies will also test the future of XR hardware solutions and their roles in the broader XR community through rigorous use cases. Brian Meaney , Head of Product, Alteon.io

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VRWorld

JULY 12, 2017

VRX 2017, one of world’s premier conferences on the subject of business and technology needed for Virtual Reality, announced the first speakers for a two day event. Confirmed speakers are as follows: Rikard Steiber, President Viveport and SVP Virtual Reality, HTC. Ted Schilowitz, Futurist, 20th Century Fox.

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XR Today - Virtual Reality

NOVEMBER 11, 2022

Reality Cloud is a system that streams virtual and extended reality (VR/XR) applications directly to a Varjo brand headset such as the VR-3, XR-3, and Aero. The enterprise-grade immersive software-as-a-service (SaaS) now supports RT3D design projects from Unity and Unreal Engine 5 (UE5).

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VRScout

JUNE 10, 2016

The Seebright Ripple is the first of its kind, using your smartphone to access augmented reality apps and is very accessible at the $40 price point. The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android. Newly Formed Getty Images Virtual Reality Group Wants to Put You Inside Stock Photos.

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ARVR

JANUARY 6, 2023

It has made significant contributions in various verticals such as entertainment, education, retail etc. In this article, we will discuss on augmented reality. Image credits SCAND Blog Virtual Reality (VR)  — It teleports the user into a completely immersive world that replaces the physical world.

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XR for Business Podcast

JUNE 18, 2019

Previous to that, Rori was a partner and director of strategy at Ogilvy, where she focused on developing digital marketing strategies for health, retail, and media industries. And we work together to sort of use those technologies within the immersive experience area. Rori holds an MBA from NYU Stern School of Business and a B.A.

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XR for Business Podcast

JUNE 18, 2019

Previous to that, Rori was a partner and director of strategy at Ogilvy, where she focused on developing digital marketing strategies for health, retail, and media industries. And we work together to sort of use those technologies within the immersive experience area. Rori holds an MBA from NYU Stern School of Business and a B.A.

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The Ghost Howls

DECEMBER 29, 2021

Now and then our vision remains the same: change passenger entertainment experiences for good and substantially contribute to the growth of immersive technologies. Unfortunately, there is a trade-off as people get either simulator sick in normal VR setups or immersion suffers. Let’s talk about holoride. What is it?

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