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The XR Week Peek (2022.05.16): Meta teases Cambria, Google shows new AR features, and more!

The Ghost Howls

Image by Google). Google performs interesting AR news at I/O conference. At Google I/O, no executive of the company has talked about the M-word, but they have anyway showed interesting AR updates, which will be relevant for our future M-world. Another cool announcement has been the one of Immersive View for Google Maps.

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Developer Brings Google Lens’ AR Features To VR

VRScout

This past May during the 2019 I/O Developer Conference, Google unveiled several new features heading to their Google Search and Lens applications. So I got google lens working in VR pic.twitter.com/rFCS7nUgbx — Phasedragon (@Phasedragoon) August 22, 2019. Hanging out with @VRDesignGuy translating all the things!

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Google Axes Hundreds of AR Hardware Jobs amidst Qualcomm, Samsung Partnership

XR Today - Augmented Reality tag

This week, reports revealed that Google is laying off a significant portion of its 1P AR hardware team, casting doubts upon its in-house XR product portfolio. In a statement, Google announced: A few hundred roles are being eliminated in DSPA, with the majority of impacts on the 1P AR Hardware team.

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Scaling Up Immersive Tech With Blockchain

Tech Trends VR

The company has attracted a range of high profile investors and advisors such as Google/Alphabet Chairman Eric Schmidt, who wrote: “I predicted that 90% of computing would eventually reside in the web based cloud…Otoy has created a remarkable technology which moves that last 10% – high-end graphics processing – entirely to the cloud.

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Immersive Video Key to Boosting Engagement, BlueJeans Says

XR Today - Mixed Reality tag

Several companies from both verticals have begun exploring immersive video features across communications platforms. On the sidelines of the Verizon London Hub 5G showcase on Thursday, we explored the benefits of immersive videoconferencing for boosting employee engagement. Joe McStravick : Good question. BreakoutRooms Done Right!

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YouTube’s Upcoming AR Ads Let You Try On Makeup During Beauty Vlogs

VRScout

Hot on the heels of their recent announcement regarding the introduction of 3D AR models to Google search results, the company revealed this week the arrival of AR Beauty Try-On, a new augmented reality-powered feature for the official YouTube app that allows users to try-on makeup as they watch their favorite beauty vloggers.

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Glossary: The Metaverse and its Key Components

XR Today - Virtual Reality

Efforts to construct and expand the Metaverse were sparked by Meta Platform’s major pivot in October, which saw Microsoft, NVIDIA, HTC VIVE, Qualcomm, Google, Varjo, and dozens of other tech giants enter the race for prime positioning to build the virtual and connected world. Immersive Experience. Immersive Media.