The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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ARPost

JULY 7, 2023

The idea of digital twins has been conceptually important to immersive technology and related ideas like the metaverse for some time – not to mention their practical employment, particularly in enterprise. Unity – which is a game engine at heart – isn’t shying away from digital twins.

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XR Today - Virtual Reality

JUNE 9, 2022

Unity represents one of the most flexible environments in the XR landscape for companies looking to build their own collaborative experiences from scratch. The Unity ecosystem is an open and broad landscape full of tools capable of empowering workforces through communication, shared projects, and access to unique capabilities.

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ARPost

OCTOBER 9, 2021

If you want to build a career in immersive technologies , you can start by getting your degree in this field. Throughout the program, students will learn how to use modern immersive technology primarily for communication purposes, with a focus on the aspects of ethical and social improvements.

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Ohio Virtual Reality Gaming Michigan 432

Road to VR

MAY 26, 2017

Google’s overarching mission is to organize all of the world’s information, and so it’s a natural fit for the company to be one of the leading innovators for using VR for immersive education. SEE ALSO For Google, the Future of VR Is on the Open Web with WebVR & WebAR.

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XR Today - Mixed Reality tag

MAY 10, 2023

Only a few years ago, when extended reality solutions first started emerging in the market, many viewed them as a novel and consumer-focused. Companies quickly rolled out solutions for the entertainment and gaming landscapes, based on new, immersive technology, introducing us to a new age of digital media.

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The Ghost Howls

JANUARY 24, 2022

Image by Google). Project Iris is the codename of Google’s AR glasses. According to a report on The Verge, Google is working on AR glasses. The operating system should be Android, but it seems that Google is also building an operating system specific for XR. What about yours? Let me know how things are going for you!

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XR Today - Mixed Reality tag

APRIL 11, 2023

Only a few years ago, when extended reality solutions first started emerging in the market, many viewed them as a novel and consumer-focused. Companies quickly rolled out solutions for the entertainment and gaming landscapes, based on new, immersive technology, introducing us to a new age of digital media.

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The Ghost Howls

MAY 28, 2023

Today I want to take you on a journey on one of the coolest prototypes I’ve ever worked on, which is about creating Unity applications that can dynamically modify their logic at runtime depending on the user’s needs thanks to generative artificial intelligence. Cubes are easy to do. It got thousands of downloads.

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XR Today - Virtual Reality

JUNE 2, 2022

Unity VisualLive. Created by a market-leading provider of XR development software, Unity VisualLive allows professionals in a host of environments to visualise designs and collaborate more effectively in a real-time space. Spatial integrates with a wide range of platforms, including OneDrive, Google Drive, and Slack. ImmersedVR.

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ARPost

JULY 13, 2022

Inworld AI is a company building a tool to create brains that experience creators can put into virtual bodies to populate the metaverse – whether that’s games, simulations for enterprise and education, embodied chatbots in immersive retail environments, or whatever else you can think of. A Colorful Background. A Look at Inworld AI.

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XR Today - Augmented Reality tag

MAY 15, 2024

Augmented reality kits seem to be everywhere, from well-known options like Apple’s ARKit and Google ARCore to Apple’s new collection of AR development tools. You can leverage everything from persistent cloud anchors to streetscape geometry, powered by Google’s data, to create comprehensive immersive experiences. Valued at $57.26

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AR Insider

AUGUST 27, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. Meanwhile cloud platforms (AWS and Azure), game engines (Unity and Unreal) and AR platforms ( Niantic Lightship ) are increasingly focused on location data.

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XR Today - Virtual Reality

FEBRUARY 28, 2023

Named after the Greek god of shapes, forms, and dreams, Morpheus will also offer its platform to Fortune 2000 firms, complete with high-fidelity virtual spaces, an immersive experiences marketplace, and a catalogue of VR services, including onboarding and headset deployments. For more information on Morpheus, kindly visit their website.

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ARVR

JANUARY 6, 2023

Augmented reality is a technology that allows us to superimpose digital information into the real-world environment. Image credits SCAND Blog Virtual Reality (VR)  — It teleports the user into a completely immersive world that replaces the physical world. It displays additional information regarding the captured environment.

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The Ghost Howls

SEPTEMBER 27, 2022

And it’s not over on the content side: they are going to launch the Pico Video app with 600+ videos on day 1 , and are partnering to have immersive concerts with Wave. Image by Google). Meta and Google announce layoffs. This week we had the announcement of both Meta and Google laying off people. News worth a mention.

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. This information shows us that Apple is playing a long-term game.

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XR Today - Mixed Reality tag

MAY 9, 2023

It’s impossible to deny the impact of immersive technology on today’s content landscape. Google, and Apple all have their own unique toolkits, designed to simplify the process of creating immersive content. Here are just some of the other major vendors innovating in this space: 1.

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Unity Tools Education Unreal 85

Road to VR

JANUARY 17, 2017

OSSIC debuted their latest OSSIC X headphone prototype at CES this year with one of the best immersive audio demos that I’ve heard yet. Riggs says that they’ve been collaborating with Abbey Road Studios in order to figure out the future of music, which Riggs believes that is going to be both immersive and interactive.

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Immersion 360 Video Unity Hardware 100

Cats and VR

MAY 11, 2017

Today, Ubisoft ® announced that Hungry Shark ® VR, the seventh installment in the successful mobile franchise developed by Future Games of London, is available on Google Daydream. Built using the Unity 3D mobile game engine, Hungry Shark VR boasts striking 3D models, lighting and beautifully rich environments.

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Google Unity Controllers Virtual Reality 101

The Ghost Howls

JANUARY 13, 2021

It comes out from the passion of someone that has just discovered how immersive realities are beautiful, or maybe from the mind of a student that has just finished the university and wants to find a dream job in AR or VR. I will briefly highlight all my recent story and how I got started with every new role I covered in the immersive field.

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Virtual Reality Unity Course AR 441

UploadVR Between Realities podcast

NOVEMBER 16, 2016

This is Google Earth VR. Google Earth VR is a surprise project from Google’s Geo team that is being both announced and released today. This is the team behind Google Maps and the original Google Earth. Google Earth VR’s primary locomotion system is flight. This is not the real Mt.

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VRScout

SEPTEMBER 18, 2017

Jim Chabin, President of the Advanced Imaging and VR Societies, explained that the latest edition of the conference has expanded to match the explosive growth of immersive technologies as a whole. Tony Parisi , Global Head of VR/AR at Unity Technologies. LIFE VR, Unity, Unreal Engine, VRC and DTS (an Xperi company).

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The Ghost Howls

FEBRUARY 11, 2023

The first one of these is Google: ChatGPT is able to give me an answer to everything in a human-readable way without me having to look on Google. And this is the reason why Google has rushed to launch Bard: for the first time in many years, there is a chance that Google sees its business disrupted. Do you remember Web3?

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Software like Google’s VR tilt brush allows users to create unique virtual art pieces in a completely limitless canvas space.

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The Ghost Howls

NOVEMBER 27, 2023

Some rumors talk about the board receiving the information about a breakthrough algorithm called Q* (Q-Star) which showed the signs of being able to make maths reasonings, which would mean that it could lead towards AGI. We don’t know, but this shows that the Korean company is still committed to XR developments.

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AR Insider

MAY 27, 2021

I’ve been writing about it for over a year, and working on related products at Unity for much longer. Myth-Busting Immersive Advertising. Most marketers have now heard about the different immersive technologies and at least have a vague sense of capabilities. Tony Parisi is Head of XR Ad Innovation at Unity Technologies.

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The Ghost Howls

OCTOBER 23, 2023

The Verge started referring to them as the new “Glassholes”, the term that was invented to describe people wearing Google Glass in public, when that device was popular. I understand the fun of doing stuff with passthrough: when the Vive Focus came out, I did some stuff like that, too. I found it full of interesting information.

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The Ghost Howls

AUGUST 14, 2023

T he use of the Exynos chips makes me think even more that this is an old device : Samsung has recently announced that it is going to build its headset with Google and Qualcomm, so it is impossible that the to-be-released device doesn’t have a Qualcomm chip.

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XR Today - Mixed Reality tag

DECEMBER 5, 2023

AI will require “open and transparent innovation” to “empower a broad spectrum of AI researchers, builders, and adopters” with critical information and tools, the organisation explained. Doing so will also involve methods to “prioritize safety, diversity, economic opportunity and benefits to all,” it added.

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ARPost

SEPTEMBER 16, 2022

The event, once again hosted by Information Technology Innovation Foundation and the XR Association , followed last year’s all-virtual event. In 2017, Issa was one of the founding members of “The Reality Caucus,” a bipartisan group of lawmakers looking into immersive technology as it relates to national security and economic competition.

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XR Today - Mixed Reality tag

OCTOBER 24, 2023

In October, Igloo Vision , a major provider of immersive collaborative spaces, refurbished its demo centre in London to provide five novel immersive spaces for its Hoxton-based showroom. People can also view YouTube 360 videos, Google Street View, as well as the enterprise’s bespoke 360 web browser.

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Hypergrid Business

FEBRUARY 28, 2020

Although Unity 3D is undoubtedly the most common and trained standards for developing and deploying augmented and virtual reality application for both beginner or expert developer, it is cannot be employed for developing content for some headsets. Google VR SDK is popular for building virtual reality applications for Android and iOS.

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XR Today - Mixed Reality tag

SEPTEMBER 1, 2022

The Information Technology and Innovation Foundation (ITIF) has teamed up with the XR Association (XRA) to host its second Augmented and Virtual Reality (AR/VR) Policy Conference on 14 September. Aaron Kleiner, Director of Government Affairs and Public Policy for Unity Technologies. Juan Londoño, Policy Analyst for the ITIF.

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VRScout

FEBRUARY 2, 2021

IBM predicts that AI will unlock the next generation of interactivity for XR experiences, describing in the 2021 Unity Technology Trends Report that the maturity of AI will play a key role beyond hand tracking, and into the world of voice. It will just read off information it has,” says Pavitt. “So How do astronauts exercise in space?

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Upload VR

JUNE 6, 2022

Last year Gurman , The Information , and supply chain analyst Ming-Chi Kuo released reports claiming Apple is working on a premium headset for VR and AR with high resolution color passthrough. Apple is working on headset versions of its core apps as well as the ability to view a Mac’s display, Bloomberg’s Mark Gurman reports.

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XR Today - Mixed Reality tag

SEPTEMBER 7, 2022

Nathan Pettyjohn, Founder and CEO of the Immerse Growth Network and Founder and President of the VR/AR Association (VRARA) , discussed with XR Today the Immerse Global Summit 2022 Europe , an industry-leading event set to take place in Madeira Island, Portugal, which will allow tech firms to showcase their efforts to reach such a milestone.

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