XR Today - Mixed Reality tag

JUNE 13, 2023

Following the event, several global executives from the immersive tech industry weighed in on the device. Aneesh Kulkarni : Apple’s Vision Pro announcement last week is very likely to be one of the ‘watershed moments’ for the VR and AR industry. Their partnership with Unity will get them there quickly.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. Google might not earn as much attention in the XR space as some other leading technology vendors, but it has already captured the attention of countless artists and educators with its unique virtual reality tools.

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Entertainment Augmented Reality Virtual Reality Unity 115

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). I’m Chen, General Manager and Chief Editor of VRTUOLUO , also a senior media expert who has dug and studied deeply the XR industry since 2014.

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China Industry Government AR 306

Road to VR

NOVEMBER 2, 2017

Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now. image courtesy Khronos Group.

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Microsoft Magic Leap AR Groups 247

Road to VR

DECEMBER 14, 2016

HTC’s China Regional President of Vive, Alvin Wang Graylin, took to the stage at the Unity Vision Summit in Asia this week and made a series of bold predictions for where we’ll see VR in the next two years. Vertical industries adopt VR in big way. VR becomes the new consumer status symbol. 2018 Predictions.

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Virtual Reality HTC China Real Estate 100

ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 Last year, Google also acquired North, an AR smart glass manufactures.

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Virtual Reality AR Augmented Reality Google 130

Hypergrid Business

FEBRUARY 28, 2020

Although Unity 3D is undoubtedly the most common and trained standards for developing and deploying augmented and virtual reality application for both beginner or expert developer, it is cannot be employed for developing content for some headsets. Google VR SDK is popular for building virtual reality applications for Android and iOS.

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XR Today - Mixed Reality tag

AUGUST 8, 2022

Today, we’re looking at some of the top XR vendors worth watching if you’re invested or interested in the gaming industry. Responsible for some of the most impressive MR and VR headsets on the market, HTC VIVE could be a phenomenal partner for any company in the gaming landscape.

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Gaming Unity Augmented Reality Microsoft 84

ARVR

JULY 15, 2020

With the world reeling from COVID-19, changes to consumer experience across numerous industries, from live sports and entertainment to education, are inevitable. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

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Augmented Reality Virtual Reality Tips AR 130

VRScout

APRIL 13, 2018

Part industry event and part immersive tech festival, VRLA is a place where seasoned veterans can catch up on their latest updates while newcomers experience VR for the first time. Perfectly located at the intersection of tech and entertainment, there’s no better place like LA, which has rapidly become the center of the VR content industry.

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VRScout

AUGUST 13, 2017

I spoke with VR Bound co-founder, Daniel Colaianni about what he hopes the VR Awards would achieve for VR technology and he says, “The VR Awards exists to promote growth and achievement throughout the immersive industry by reinvesting in promoting strategic partnerships.” HTC – Vive. Google – Daydream View.

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Leap Motion Virtual Reality Latency Training 227

XR Today - Big XR News tag

SEPTEMBER 20, 2022

Next week, the Virtual Reality and Augmented Reality Association (VRARA) will host over 100 speakers from various extended reality (XR) firms to explore new immersive technology innovations and opportunities to match a diverse and emerging industry demand. Additionally, IGS Europe hosts exclusive sessions for its VIP ticket holders.

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Europe Magic Leap Portugal Education 74

Road to VR

DECEMBER 4, 2018

Epic Games is a prominent member of the Khronos Group working alongside a host of industry pros including Oculus, HTC, Valve, Microsoft, Google, AMD, NVIDIA, and Unity. Epic Games Store is said to launch soon and begin what Sweeney calls “a long journey to advance the cause of all developers.”

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Gaming Unreal Unity Groups 145

VRScout

JUNE 9, 2017

Also noteworthy: Final Cut Pro X will be able to support 360 video editing, Unity and Unreal now have VR support for Macs, and SteamVR is coming to Mac… and although there was a sweet on-stage mixed reality demo using Star Wars assets and an HTC Vive, there was no mention of support for Oculus.

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Augmented Reality Apple Training Unreal 190

Road to VR

MARCH 20, 2018

Image courtesy HTC. HTC have finally revealed the price and release date of the anticipated Vive Pro , opening preorders globally at Vive.com and other retailers. The company is still heavily involved with VR development however, and are expected to present some new technology with Google at Display Week 2018 in May.

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Voices of VR

JULY 13, 2023

Liz Hyman President and the CEO of the XR Association (XRA), which is a non-profit, industry trade association representing 47 XR companies including major players like Meta, Google, Microsoft, HTC, Sony Interactive Entertainment, Unity, and HTC.

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XR Today - Mixed Reality tag

SEPTEMBER 7, 2022

Nathan Pettyjohn, Founder and CEO of the Immerse Growth Network and Founder and President of the VR/AR Association (VRARA) , discussed with XR Today the Immerse Global Summit 2022 Europe , an industry-leading event set to take place in Madeira Island, Portugal, which will allow tech firms to showcase their efforts to reach such a milestone.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

The Immerse Global Summit 2022 Miami concluded on Wednesday, where some of the biggest players in the tech industry gathered to explore the future of Web3 technologies. Brian Vogelsang : My biggest takeaway has been the excitement across the industry. The tech industry responded by rallying as a community and a group.

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AR Magic Leap Miami Head Mounted Display 91

UploadVR Between Realities podcast

JULY 23, 2017

Before Presence, Mahajan was the founder and chief technology officer of MyMiniLife (which Zynga acquired) and the founder and CEO of Toro (which Google grabbed). Above: Phil Chen was a co-creator of the HTC Vive and is a partner at a Presence Capital. “This milestone is a huge reward in our journey that is really just taking off.”.

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VRScout

MARCH 16, 2017

Show It 2 Me was created with Google Tilt Brush and was the first VR experience to use the Tilt Brush Toolkit ( now in BETA ) to export elements into Unity to be animated. “Right now, there’s a real opportunity for VR music experiences to become a subset of the VR industry and grow as a new way to actively experience music.”.

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UploadVR Between Realities podcast

NOVEMBER 1, 2016

October insanity might be over, but there’s no rest for the VR industry this week. Making Daydream Real – Building for Google’s New VR platform. Nathan Martz, Product Manager, Google. Jason Finder, Software Engineer, Google. November 2nd, 3:30pm. Standford, Level 3. November 3rd, 10:15am.

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XR Today - Mixed Reality tag

SEPTEMBER 5, 2022

Metrics such as attention and navigation were essential for six degrees of freedom (6DoF) immersive experiences, a report from Brighton, UK-based firm spanning 65 enterprises across the industry explained. What’s the Deal on Data?

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Eye Tracking Data Survey Finland 81

VRScout

JUNE 10, 2016

Did Seebright just release the augmented reality equivalent of Google Cardboard? The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android. Someone is Always Ready to Help THIS version of the HTC Vive…. Two well-established companies with serious Hollywood money are joining forces.

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Augmented Reality HTC Google Seattle 150

Peter Graham

SEPTEMBER 11, 2019

The industry is striving for ever greater openness and interconnectivity, hence why The Khronos Group and its affiliates began working on OpenXR. Appearing on the Oculus Forums , the preview release is available for testing now , just don’t expect to be running an HTC Vive or Valve Index on Oculus Home anytime soon.

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Oculus Groups Microsoft HTC 66

UploadVR Between Realities podcast

AUGUST 9, 2017

The move to 2018 by the Proto Awards comes when the emerging mixed reality industry is in a transitional period. Facebook’s Oculus dramatically dropped Rift’s price and Valve is building a second generation of the innovative tracking technology deployed by HTC that could alter the VR landscape.

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Los Angeles Virtual Reality Industry Groups 104

UploadVR Between Realities podcast

DECEMBER 29, 2016

The entire short film, embedded below, was created in Unity and is driven by a synthwave soundtrack scored by Emmy award winning composer RAD LAZER (aka Rafter Roberts). UploadVR: Why did you choose to make this entirely in Unity? Unity changed that. Again this is another strength that Unity brought to the project.

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Filming 360 Video Unity San Diego 119

ARVR

MAY 27, 2021

Danny Bittman Danny Bittman is a VR Artist and Creative Director known for bridging industry-standard workflows with VR tools for commercial projects. He’s worked with Google, Under Armor, Hyundai, VMWare, and more. Hyundai How did you get started in the industry? MIKE HIGHLIGHTS // VR Artists?—?Danny Trending AR VR Articles: 1.

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Tools AR Industry Virtual Reality 130

Road to VR

APRIL 26, 2018

Industry-leading companies sponsoring this year’s expo include Intel, Dell, Qualcomm, VIVEPORT, Microsoft, Neurogaming and OptiTrack, as well as a full lineup of innovative companies shaping the future of immersive tech. Rikard Steiber, President Viveport and SVP of Virtual Reality, HTC Vive. YouTube star Vsauce3 (aka Jake Roper).

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Los Angeles AR Augmented Reality Microsoft 153

VRWorld

JUNE 8, 2016

Thus, AR manufacturers sell their development products by passing the cost onto the end user, while VR development is subsidized by all – Oculus shipped ‘devkits’ for $349.99, HTC Vive PRE program shipped over 10,000 units for free, OSVR is very cheap, and makers like Deepoon go for as low as $249.99.

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Google AR Augmented Reality Head Mounted Display 40

UploadVR Between Realities podcast

FEBRUARY 27, 2017

Today’s announcement indicated that most of the major VR imprints have been granted membership into the group including: Oculus, Valve, Unity, Epic, Samsung, and Google. HTC’s VR subsidiary, Vive, was not included as an included member of the Open XR Working Group. One name, however was missing from that list.

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Oculus Groups HTC Augmented Reality 100

XR Today - Mixed Reality tag

OCTOBER 24, 2023

The revamped centre kicked off its operations with an open house hosting professionals, the media, partner firms, and clients from across the audiovisual industry. People can also view YouTube 360 videos, Google Street View, as well as the enterprise’s bespoke 360 web browser.

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Immersion 360 Video Architecture Microsoft 88

VRScout

AUGUST 1, 2016

Unity’s most recent update makes the cross-platform game engine even more equally optimized, so with only one API you can simply build for multiple platforms with hardware-specific tweaks held to a minimum. Already supporting the Oculus Rift, Samsung Gear VR, HTC Vive, and PSVR – Unity will now support Google Daydream.

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Los Angeles Real Estate Virtual Reality Google 150

UploadVR Between Realities podcast

JANUARY 27, 2017

It’s made up of several industry veterans with experience ranging from working at companies like Unity, Pixar, Google, and more. Some of us have been co-workers in the past, and all of us were connected through our common friend who seems to know everyone in games industry.

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Entertainment Industry Gaming Unity 100

UploadVR Between Realities podcast

AUGUST 11, 2017

It released with the launch of the HTC Vive in early 2016 and Facebook’s Oculus Touch controllers for Rift late in the year. Other teams in this group include Survios ( which is funded by investors to the tune of $50 million ) and Owlchemy Labs ( acquired by Google ). This summer, it launched on Sony’s PlayStation VR.

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Machine Learning Groups Unity Gaming 137

The Ghost Howls

NOVEMBER 9, 2023

More info Google may still be working at Project Iris Some months ago a rumor claimed that Google had stopped working on Project Iris, its project devoted to the creation of augmented reality glasses. Who We Are Push the boundaries of the virtual reality industry with us as we create a cross-platform, VR video streaming metaverse.

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AR Apple Unity Ukraine 348

The Ghost Howls

APRIL 12, 2021

This week has been pretty crazy: It all started with Facebook approving my silly The Unity Cube application (an application with just a cube) on App Lab. Image by HTC Vive). HTC is teasing a new headset. HTC is teasing a new piece of hardware again, and this time most probably it will be a VR headset. Not much, honestly.

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Peter Graham

JANUARY 28, 2020

Out-of-Home entertainment, and Immersive Technology industry specialist Kevin Williams reports in his latest Virtual Arena column on the further growth in recognition that virtual reality VR is receiving from the Enterprise sector. Image credit: KWP.

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Education Examples Technology Google 69