XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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VRScout

FEBRUARY 25, 2019

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. The first time I tried the HoloLens I knew I was experiencing the first generation of a game-changing technology. So, here’s the full low-down on Microsoft’s newest immersive device: It’s all about the Cloud. More immersive.

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VRScout

JULY 12, 2021

Bet on games of Blackjack and Roulette in this blockchain-powered virtual casino coming soon to major VR & AR devices. At launch, XR Casino will feature multiplayer games, public and private rooms, and text and voice chat. There’s currently no shortage of immersive gambling experiences available on VR headsets at the moment.

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ARPost

FEBRUARY 14, 2020

The ecosystem of digital game development is all about using the latest technologies to attract and engage gamers all over the world. Games, as one of the prime sources of entertainment, could be more prominent by becoming more interactive and immersive. Some VR Gaming Market Trends Which Determine Its Consistent Growth.

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XR Today - Mixed Reality tag

JANUARY 5, 2024

With CES around the corner, the AR/VR/MR marketplace is already rumbling just days into the new year, with many significant developments in the immersive solutions space. This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations.

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ARPost

JANUARY 13, 2023

Designed to deliver unique audiovisual experiences, the glasses utilize HARMAN AudioEFX technology , which delivers immersive audio experiences via a near-ear surround system and electrochromic film, which enables users to switch between Immersive and Ambient modes.

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ARVR

FEBRUARY 25, 2021

We’ve seen various flavors over the years such as Microsoft Virtual Earth 3D , and of course Google Earth and Street View. Speaking of Google Earth, its VR edition is an immersive dive into 3D cities around the world. Competing with Google isn’t normally a winning bet, but the company has retreated from all things VR.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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ARPost

SEPTEMBER 29, 2022

There are and will be games for PCs, consoles, mobile devices, VR, and AR. Microsoft (Nasdaq: MSFT) for AltspaceVR. Microsoft again, because some time ago they bought AltspaceVR , a VR social platform that was on the verge of bankruptcy. Roblox (Nasdaq: RBLX) for Decentralized Gaming Creation. Infrastructure.

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XR Today - Mixed Reality tag

OCTOBER 24, 2022

Along with the efforts of multinational firms, leadership has begun rallying enthusiasts and seasoned professionals in the sector to discuss the future of the immersive tech industry. Guests speaking at the event included Alexander Karim, Metaverse Lead at Microsoft UK , and Sean M Tracey, Chief Technology Officer of KadVR.

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ARPost

SEPTEMBER 12, 2022

On day two, Pico’s Elaine Wong will also sit on a panel discussion, “This is How We Play: The Role of Gaming in the Metaverse.” On day one, Jeremy Moussai and David Hinojosa of Nestlé will talk with Justin Perry of Immerse and Sara Boss of VRdirect about “Scaling XR at Nestlé.” No companies showcase this better than global brands.

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ARPost

MARCH 2, 2021

Giants such as Oculus, HTC, Sony, Microsoft, Samsung, Walmart, and many others have been implementing their technologies in this field for a long time. Virtual reality has long ceased to be just a game story and is actively being implemented in all areas of human activity. Google Earth VR. Visibility. In fact, both are wrong.

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Cats and VR

FEBRUARY 25, 2021

In addition to the opportunity for development funding, nDreams can also provide studios with full publishing support, sharing their market knowledge, data insights, first party relationships and game marketing and sales experience. nDreams Ltd. Learn more about nDreams on Twitter , Facebook , LinkedIn , YouTube and Instagram

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Upload VR

APRIL 22, 2024

Two third-party companies have currently publicly announced they are building entirely new headsets running Meta Horizon OS: A "performance gaming headset" from ASUS under its Republic of Gamers (ROG) brand. A headset "fully focused on immersive entertainment like watching movies and videos with the highest resolution OLED screens."

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ARVR

OCTOBER 29, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” continuing here with Epic Games. It’s become a runaway train in the gaming and VR worlds. But it’s not alone. ExpiCulture?

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UploadVR Between Realities podcast

MAY 21, 2017

At Google I/O 2017 developer conference this week, the company announced a standalone Daydream VR headset in partnership with Qualcomm , with Lenovo and HTC slated to release commercial versions later this year. Google also shared a small tidbit: Developers have built “more than 150 apps” for Daydream so far.

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VRScout

MAY 8, 2021

Work and game on a 148″ augmented reality screen using the companies Pro 3e 5G smart glasses. AR company NuEyes is taking its passion for AR and gaming to the next level with the launch of the Pro 3e 5G-enabled smart glasses through their gaming division, NuGaming. Image Credit: NuEyes. Image Credit: NuEyes.

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XR Today - Virtual Reality

SEPTEMBER 6, 2022

Efforts to construct and expand the Metaverse were sparked by Meta Platform’s major pivot in October, which saw Microsoft, NVIDIA, HTC VIVE, Qualcomm, Google, Varjo, and dozens of other tech giants enter the race for prime positioning to build the virtual and connected world. Immersive Experience. Immersive Media.

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XR Today - Mixed Reality tag

AUGUST 8, 2022

XR has rapidly emerged as one of the most powerful new trends in the gaming landscape. Attracting players all over the world to a new kind of immersive experience, XR allows game developers to connect with users on a different level. Already the, virtual reality in gaming market is expected to grow to a value of $53.44

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XR Today - Mixed Reality tag

JULY 28, 2023

On the other hand, enterprise XR use cases remain a core focus and driving point for immersive tech firms this week. Araujo also added: We set up a dedicated organization for immersive product planning and R&D, and we’re also collaborating closely with affiliate companies and other partners. Microsoft Begin IVAS 1.2

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XR Today - Virtual Reality

JUNE 13, 2022

Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion. Most companies investing in concepts like SEO and content marketing will already have a strong knowledge of Google and the company’s wide range of tech resources.

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ARPost

SEPTEMBER 27, 2021

This year, AWE is partnering with Rooom for a much more immersive virtual AWE. The company has since teased hardware and a collaboration with Microsoft Mesh , so their AWE appearance could mean anything. Unity is “just a game engine” like XR is “just a game.” Ori Inbar’s Keynote and the Auggies.

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Road to VR

MAY 2, 2017

The keynote from Unity’s Vision VR/AR Summit yesterday showcased just how far Unity is reaching into non-gaming content when it comes to augmented and virtual reality. Microsoft Shows Windows in VR, Gives Acer VR Headset to Vision Summit Audience. Google Bringing Native ‘Tango’ AR Support to Unity Later This Year.

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Bernard Marr

OCTOBER 15, 2023

The video game industry is a source of constant innovation, with many of its breakthrough technologies being adopted by the business world. While virtual and augmented reality (VR/AR) applications are just beginning to be used in industry, gamers have been using headsets to enter fully immersive worlds for years.

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AR Insider

JULY 19, 2021

Let’s dive in… Genvid Raises $113M to Build Out Massive Interactive Live Games , Taps Ex-Netflix Content Exec Cindy Holland as Adviser. The new new game studio pulled in an astonishing $113M Series C to produce what the company calls “massive interactive live events,” or MILEs. Resolution Games Closes $25M Investment.

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The Ghost Howls

SEPTEMBER 12, 2023

The project is carried on by Microsoft which was given the monster contract of $22B to create this device by modifying its HoloLens glasses. The next step is about trying to integrate the glasses with cloud services, something about which Microsoft is a worldwide leader thanks to Azure.

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The Ghost Howls

DECEMBER 28, 2020

It is the final newsletter of the year, so… see you in 2021, a new year that I hope will be filled with many interesting news about immersive realities! Microsoft Flight Simulator releases VR patch. Asobo and Microsoft have worked hard for this and on 22nd, the VR patch has been released. Top news of the week. Image by HP).

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ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. The two co-founders of Humane have spent a combined 20+ years at Apple, leading their engineering and interaction/design teams, and are now building their own immersive wearable device.

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ARPost

NOVEMBER 15, 2021

The Best Art or Film award was presented by General Immersive CEO Ray Mosco and went to Peaceful Places by Gold Enterprises. Presented by Epic Games Head of Brands and Advertising, Raffaella Camera, Best Campaign Auggie Award went to Countdown Super Insects by Zappar. Best Game or Toy. Best Art or Film. Best Campaign.

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UploadVR Between Realities podcast

FEBRUARY 7, 2017

You may not be aware of this but for years now Microsoft has been steadily working to build the world’s smartest computer brain. Today, Microsoft is announcing Custom Speech Service, the latest program to join the ranks of Microsoft Cognitive Services. Now, that brain is getting a whole lot smarter. Meet CRIS and LUIS.

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XR Today - Virtual Reality

JANUARY 12, 2024

Immersion Options Virtual reality headsets have come a long way in recent years. Not so long ago, if you wanted a cheap VR headset, you’d be limited to phone-based devices like Google Cardboard. Now, you can choose from fully immersive tethered and wireless headsets with incredible processing power.

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AR Insider

NOVEMBER 25, 2020

Foursquare Enters the Audio AR Game. MM : The future of work will be dictated by Microsoft, while Google silently upends higher education, and IoT steps in to help us navigate these physical, communal spaces. Microsoft will kill Slack, Asana, and Zoom to dominate the future of work. The era of discovery is dead.

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AR Insider

JUNE 21, 2021

This week, we look at Snap’s latest lens craze, Niantic’s next AR gaming title, new XR funding and more Facebook/Oculus acquisitions. Let’s dive in… E3, the big trade event for the video game industry, concluded this week. The games industry is now bigger than movies and music combined. Who’s next?

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ARPost

NOVEMBER 3, 2020

The use of augmented reality within the healthcare sector has already been making headlines this year, with doctors using Microsoft HoloLens headsets to help care for COVID-19 patients. See Also: How Immersive Technology Is Advancing Healthcare. AR has also been making its way into the sports gaming sector. Healthcare.

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AR Insider

MARCH 16, 2021

Just as Google began indexing the web 20 years ago, the next evolution could be for someone to index the physical world in potentially more valuable ways. In fact, Google is a natural candidate to build this physical-world index. The AR Location Wars, Part I: Google. Yet another analogy is the “Internet of places.”

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Road to VR

JULY 31, 2023

Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance. The company focused almost entirely on the work and lifestyle benefits of AR, and much less on the comparatively more closed-off fully immersed capabilities of virtual reality.

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VRScout

DECEMBER 26, 2018

Immersive technology continues its push towards mainstream appeal. While this past year may have seemed like a quiet one when compared to the more exciting releases featured in 2017 and 2016, these past 12 months have been crucial in the development of the immersive entertainment sector. LOCATION-BASED VR. STANDALONE VR.

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