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Adobe Substance Arrives on Meta Quest Headsets

XR Today - Virtual Reality

A designer can incorporate the software for various media production pipelines, including gaming, film, and extended reality (XR). It increases Substance’s accessibility for novices and professionals, an essential strategy at the company’s core.

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“Tower defense-inspired” VR Game ‘Home A Drone’ Launches This Week

Road to VR

Play Offensively or Defensively… Should you use skill with weapons to fight back the DroneCorp onslaught, or should you use strategy to place traps to most effectively stop the drones in their tracks? Balance your preferred gameplay style against your resources during fun, fast paced action! Why not both?

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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Nano-tech wants to be the Nanite of Unity. See Unity running on Quest. A very subtle nerd joke about all the mess made by the Unity CEO this week (Thanks Mati for the tip!).

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Spatial Beats: Facebook, Snap & TikTok

AR Insider

Venice VR Expanded, the VR section of the Venice Film Festival, opens to the public online on Tuesday, September 1st, and will run through the 19th of September. Ball is a former Amazon strategy executive turned investor. These are stocks picked by Matthew Ball, author of the metaverse manifesto.

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Top XR Vendors Majoring in Art and Entertainment in 2022

XR Today - Augmented Reality tag

Going forward, we’re likely to see the company investing even more in the XR space, as headsets become more affordable, and development strategies grow. Unity is a clear market leader in this environment, offering straightforward and powerful tools for those who want to push the boundaries of what’s possible in virtual and augmented reality.

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AR Ad Tracker: Miller Lite Brings in the Green

AR Insider

In the former category, we’re seeing things like letting users pose with superheroes in AR to promote upcoming film releases. But new data was released yesterday about the campaign performance during the xRS conference from Unity Head of AR/VR Ad Innovation and thought leader Tony Parisi. Results are strong for both. Competitive Edge.

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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

We are all curious to see how this strategy will pay off. More info Tribeca Film Festival is coming Tribeca Film Festival, one of the most important film festivals of the year, is coming on June, 7–18. All without leaving your editor. It’s something crazy that I would like to try.

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