AR Insider

AUGUST 14, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. That’s the secret strategy or the Trojan horse,” said Ubiquity 6 CEO Anjney Midha.

Wearables 252

Wearables AR Augmented Reality Strategy 252

AR Insider

JUNE 1, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. Because this is sacred territory and others have failed (such as Google Glass), it will be all about thoughtful and gradual approaches to ease consumers in.

Wearables 329

Wearables AR Augmented Reality Hardware 329

XR Today - Mixed Reality tag

OCTOBER 1, 2022

AR tech firm Magic Leap is set to launch in 19 countries across the world, Lisa Watts, Vice President of Product Marketing and Developer Programs for Magic Leap announced at the Immerse Global Summit (IGS) 2022 Europe on Madeira Island, Portugal. Maria Pace, Head of XR Hardware, Global Partnerships and Strategies for Google.

Magic Leap 94

Magic Leap Trends Hardware Europe 94

AR Insider

JUNE 8, 2021

“We believe that in order to envision this future of computing overlaid on the world, you really need to take the screen away that’s cutting you off from the actual physical world, which the mobile phone does,” Snap’s Carolina Arguelles said at the AWE Europe conference. But the question is, what’s Apple’s strategy?

AR 240

AR Wearables Hardware Apple 240

The Ghost Howls

MARCH 16, 2020

A bizarre strategy, that doesn’t surprise me anymore, though. More info (Laval Virtual canceled) More info (XR Europe canceled) More info (E3 canceled) More info (Tribeca canceled). More info (Camera Path and Google Drive backup) More info (Sketchfab exporting). Google MediaPipe can now track 3D objects.

Magic Leap 314

Magic Leap Europe AR Virtual Reality 314

UploadVR Between Realities podcast

MARCH 14, 2017

This year’s VR World Congress (VRWC) event wants to bring some of that money to Europe, however. The show is set to gather a host of industry pioneers to showcase the latest content and talk about strategies, development tips and more. VRWC is a three-day event hosted in the UK city of Bristol.

Europe 181

Europe Microsoft Tips Industry 181

Bernard Marr

JULY 6, 2023

Given the fact that many companies, including IBM, Google, Microsoft, Baidu, and Amazon, are working on providing quantum computing services at scale via the cloud, businesses must now begin the process of switching or combining cryptographic approaches. For instance, the U.S.

How To 98

How To Data Technology Strategy 98

ARPost

JUNE 6, 2019

Products like Google Glass and Microsoft HoloLens are too heavy, and their batteries do not last long enough. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. “We The service is currently available to companies in the US and other non-GDPR countries, with plans to expand to Europe in the coming months.

Augmented Reality 155

Augmented Reality AR Europe Strategy 155

The Ghost Howls

DECEMBER 8, 2020

Google shuts down Google Poly. Google is continuing its tradition of killing all the interesting AR/VR projects it kickstarted and this week has killed Google Poly, the community-driven 3D objects database. More info (Google shutting down Poly) More info (Sketchfab as an alternative) More info (Petition for Google Poly).

AR 284

AR Google Gaming Japan 284

AR Insider

JANUARY 3, 2020

“We’re seeing more and more of these face filters or augmented reality campaigns all over social media,” said Poplar founder & CEO David Ripert at AWE Europe (video below). This can impact distribution strategy, as it’s harder to download an app in a store aisle versus marker-based Web AR activations.

AR 202

AR Video Examples Case Study 202

The Ghost Howls

SEPTEMBER 27, 2022

Pico 4 is going to launch initially only in selected countries in Europe and Asia , so Meta can keep its leadership in the US, but the situation may change fast, so it’s better for Meta to tease a Quest 3 pretty soon. Image by Google). Meta and Google announce layoffs. News worth a mention. If you are confused, well, we all are.

Magic Leap 491

Magic Leap Unity Machine Learning Video 491

The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. Meta is trying to find a compromise with the EU, but if it doesn’t happen, it is threatening to leave its business in Europe, shutting down Facebook and Instagram in the whole European Union. But there is also bad news to talk about.

Virtual Reality 343

Virtual Reality Microsoft Data Machine Learning 343

The Ghost Howls

MAY 30, 2022

Pico launches Neo 3 Link in Europe. More info (Pico Neo 3 Link now available in Europe) More info (Pico Neo 3 Link launched at Laval Virtual). More info (RealityOS trademark) More info (Robert Scoble’s take on Apple’s reveal strategy). Google Imagen is an impressive AI system able to create images just from text descriptions.

Magic Leap 295

Magic Leap Virtual World Ukraine Augmented Reality 295

ARVR

JUNE 11, 2021

“We believe that in order to envision this future of computing overlaid on the world, you really need to take the screen away that’s cutting you off from the actual physical world, which the mobile phone does,” Snap’s Carolina Arguelles said at the AWE Europe conference. But the question is, what’s Apple’s strategy? What they like….What

AR 130

AR Wearables Hardware Augmented Reality 130

AR Insider

JULY 28, 2021

We also partnered with Bumble and Viber to bring Lenses to their respective mobile apps, and are working with Google to bring our Lenses directly to the new JioPhone in India with a native camera integration. The success of the Lens ultimately encouraged Smile Direct Club to include AR Lenses as part of their long-term business strategy.

AR 345

AR Augmented Reality Los Angeles North America 345

Road to VR

JULY 30, 2019

Indeed, Quest has been difficult to find in stock in North America and Europe, from both Oculus and official retailers, for some two months since the headset’s launch. SEE ALSO Leaked Zuckerberg Email Reveals Facebook's XR Strategy, 'Our goal is not only to win, but to accelerate its arrival'.

North America 279

North America Oculus America Retail 279

ARVR

JUNE 7, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. Because this is sacred territory and others have failed (such as Google Glass), it will be all about thoughtful and gradual approaches to ease consumers in.

Wearables 130

Wearables Augmented Reality AR Hardware 130

The Ghost Howls

JANUARY 22, 2021

As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Or is it just a talk about glasses?

Augmented Reality 474

Augmented Reality Magic Leap AR Apple 474

ARVR

JANUARY 22, 2021

What Photographers can do with Augmented Reality A lot of things are set to happen next year though: The Chinese startup: nReal will ship its first consumer headset: Nreal light to consumers in Europe through Vodaphone. But they got acquired by Google, so they´re gone for now. Last year the company, valued at $6.4

AR 130

AR Augmented Reality Apple Trends 130

Tech Trends VR

AUGUST 7, 2018

The company has attracted a range of high profile investors and advisors such as Google/Alphabet Chairman Eric Schmidt, who wrote: “I predicted that 90% of computing would eventually reside in the web based cloud…Otoy has created a remarkable technology which moves that last 10% – high-end graphics processing – entirely to the cloud.

Immersion 176

Immersion Augmented Reality AR Trends 176

The Ghost Howls

MAY 11, 2020

I hope that a future rumor clarifies a bit more what is Facebook’s strategy. (Thanks Alessio Palumbo for the tip!). This startup just exited from stealth mode, is like Google Maps but for the interior of shopping centers, offices, and other closed environments. In my opinion, 2021 is a better year to talk about a new Quest.

Magic Leap 267

Magic Leap Healthcare Oculus AR 267

XR Today - Mixed Reality tag

FEBRUARY 2, 2023

” Measures taken in the initiative included consolidation strategies for its real estate to “sublease, early terminate, or abandon” some offices under lease. This reflects actions taken at Google, Snap, Microsoft, and Apple over the last few months regarding their respective smart glass offerings.

Data 86

Data Real Estate Microsoft United States 86

The Ghost Howls

FEBRUARY 12, 2019

Between that, I worked on consumer cloud software with Google for five years… managing engineering teams for Gmail, Japanese mobile, Google Labs, and social (Blogger etc.) We also have a small office and a couple of people overseas in Europe and America. teams for Japan. What are the software and hardware platform used by HADO?

Augmented Reality 275

Augmented Reality Japan AR Magic Leap 275

ARVR

AUGUST 2, 2021

We also partnered with Bumble and Viber to bring Lenses to their respective mobile apps, and are working with Google to bring our Lenses directly to the new JioPhone in India with a native camera integration. The success of the Lens ultimately encouraged Smile Direct Club to include AR Lenses as part of their long-term business strategy.

AR 130

AR Augmented Reality Los Angeles North America 130

VRScout

FEBRUARY 25, 2019

It’s no secret that Microsoft’s mixed reality strategy is centered around its Intelligent Cloud, and the Intelligent Edge; therefore the HoloLens team has worked very closely with Azure to bring it all together in one sleek package. So, here’s the full low-down on Microsoft’s newest immersive device: It’s all about the Cloud.

Microsoft 312

Microsoft North America United Kingdom China 312

VeeR VR

DECEMBER 18, 2018

You can download VeeR VR in your Oculus , Samsung Gear VR , HTC Vive , Windows Mixed Reality , Google Daydream , Steam VR and Lenovo Mirage Solo to watch amazing VR content. Broad VR/AR/MR events are held around the world every year, with the majority of conferences and expos being held in the United States and Europe.

Conference 41

Conference Los Angeles AR United States 41

UploadVR Between Realities podcast

FEBRUARY 19, 2017

Interviewed just a week before this announcement, Senior Operation Manager Chris and Content Manager Keri confirmed the strategy of popularizing virtual reality in China through widespread dissemination of devices and a user and developer-friendly environment. The Innovation of China’s VR Crown.

China 200

China Virtual Reality Industry Hardware 200

Cats and VR

JUNE 1, 2017

In addition, AWE is announcing AWEx, its strategy to partner with passionate experts and influencers around the world to further the growing worldwide demand for AR- and VR-centric events. Europe and China to explore local candidates including Mexico City, Lisbon, Adelaide, Rome, Dubai and Tel Aviv.

Augmented Reality 100

Augmented Reality Wearables Head Mounted Display AR 100

XROM

JULY 18, 2021

The company was later acquired by Google in 2010. Prior to Presence Capital, he was the founder and CTO of MyMiniLife (acquired by Zynga) and the founder and CEO of Toro (acquired by Google). As a customer-focused product strategist, he oversees platform strategies that unify the product category for emerging technologies.

Augmented Reality 52

Augmented Reality Virtual Reality India Asia 52

The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). XR Europe will be awesome! iPhone 12 may feature a special connection for AR glasses. Facebook acquires Sanzaru Games. The details of the deal are unknown.

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Hand tracking AR Oculus HTC 230

The Ghost Howls

MARCH 14, 2020

Scrum’s strategies, like having a standup every morning help a lot in being coordinated. This year I had been invited to top-tier events like MWC, GDC, XR Europe and I was overly happy going there. Your conferences won’t happen. I would have loved going to GDC this year… unluckily it has been canceled.

Italy 280

Italy AR Virtual Reality China 280

The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! in Europe). This is the 150th Week Peek! We’ll see….

Oculus 242

Oculus Apple Hand tracking Magic Leap 242

The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. Google AR apps. Vive Trackers 2.0 now on sale. Oculus Go showcased. The Oculus Go (Image by Oculus).

AR 160

AR Magic Leap Oculus Virtual Reality 160

XR for Business Podcast

SEPTEMBER 20, 2019

He has over 15 years of production and sales experience in the US, Europe and Asia. There, we can build an advanced lead-generation strategy, connect with a large number of leads. In the US, in Europe, as far back as Finland. And I think there’s another one in Europe, as well. Alan: Yeah. It was really cool.

Virtual Reality 78

Virtual Reality Case Study Training Study 78

XR for Business Podcast

OCTOBER 2, 2019

He did not stay in research for long, because he founded a startup and then raised $200,000 and it fails — we’ll get into that — but he worked at a company called Innogy, the largest energy utility company in Europe. He used to work on Google Earth. And so that’s how in 2017, Visualix was born.

AR 78

AR Augmented Reality Technology Google 78

XR for Business Podcast

OCTOBER 2, 2019

He did not stay in research for long, because he founded a startup and then raised $200,000 and it fails — we’ll get into that — but he worked at a company called Innogy, the largest energy utility company in Europe. He used to work on Google Earth. And so that’s how in 2017, Visualix was born.

AR 78

AR Augmented Reality Technology Google 78

XR for Business Podcast

SEPTEMBER 20, 2019

He has over 15 years of production and sales experience in the US, Europe and Asia. There, we can build an advanced lead-generation strategy, connect with a large number of leads. In the US, in Europe, as far back as Finland. And I think there's another one in Europe, as well. He's the CEO of Virtual Reality Marketing.

Virtual Reality 60

Virtual Reality Case Study Training Study 60