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Top XR Vendors Majoring in Art and Entertainment in 2022

XR Today - Augmented Reality tag

Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. With lockdowns and pandemics changing the way people seek out entertainment and inspiration, companies have been left searching for new ways to engage their audience.

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Unity Vision VR/AR Summit 2017: Courtside for the Convergence of Realities

VRScout

When it comes to changing the game for XR, Unity Technologies just can’t stop. We hold dear the thought that the world is a better place with more creators in it,” said Unity CMO Clive Downie. ““So Google Tango with Unity. So we provide people with the right tool so they can take their ideas and creativity to reality.

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Snap, OZ, and Universal Pictures Host Virtual J.Lo and Maluma Concert

ARPost

This article isn’t a promotion for the film (streaming only on Peacock on February 11), but to really understand some of the elements of the experience, some set-up might be helpful. The interactive experience is a virtual concert featuring Jennifer Lopez and Maluma who will perform songs from the film on a virtual stage.

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Gianluigi Perrone: “To make a VR film you need to know the DNA of VR”

The Ghost Howls

Thanks to the WeChat group XR Story I got to know Gianluigi Perrone, a very talented movie director that works a lot with virtual reality , and that also teaches cinema at the Beijing Film Academy. The new version will have a different structure and it will have a lot of additions about social, gaming and even philosophy.

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Top XR Providers for Arts & Entertainment Market Map in 2023

XR Today - Mixed Reality tag

The right tools can change the way we communicate and connect in the digital age, and transform the way we share experiences. In the arts and entertainment space, XR solutions are helping to create everything from live events enhanced by holographic visuals, to virtual experiences and augmented gallery shows.

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The Auggie Awards 2021

ARPost

Best Art or Film. The Best Art or Film award was presented by General Immersive CEO Ray Mosco and went to Peaceful Places by Gold Enterprises. Presented by Epic Games Head of Brands and Advertising, Raffaella Camera, Best Campaign Auggie Award went to Countdown Super Insects by Zappar. Best Game or Toy. Best Campaign.

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What Will Advertisements Look Like in VR?

VRScout

As VR entertainment and experiences continue to grow each year, the growth of VR advertisements seems inevitable—but will they be immersive or interruptive? The new Virtual Room is being launched in partnership with Lionsgate for a new interactive VR ad promoting Jigsaw , the newest film in the Saw horror series.

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