ARVR

DECEMBER 6, 2022

As background for those unfamiliar, Live View offers urban walking navigation through 3D directional overlays on an upheld smartphone. For the latter, users can tap on different business categories when in Live View to activate category-based layers of nearby businesses.

Google 246

Google AR San Francisco New York 246

Next Reality AR

JANUARY 14, 2021

But Samsung has leapfrogged Apple with its own take on the product category.

Samsung 280

Samsung Apple Augmented Reality AR 280

Road to VR

FEBRUARY 28, 2024

LG isn’t a stranger to the XR space, but hasn’t been particularly committed to it as a product category. Early on the company launched the LG 360 VR , a smartphone-tethered headset made for immersive media viewing. After finding little traction with customers, the product never saw a second generation.

Entertainment 226

Entertainment Hardware Apple Immersion 226

Anand Tech

APRIL 19, 2024

. "Our business in the first quarter was impacted by smartphone seasonality, partially offset by continued HPC-related demand," said Wendell Huang, senior VP and chief financial officer of TSMC. "Moving "Smartphone decreased 16% to account for 38%. "Moving on to revenue contribution by platform.

Taiwan 93

Taiwan Automotive China Technology 93

VRScout

JUNE 15, 2022

The AR glasses must be physically connected to an Android smartphone via a USB Type-C cable in order to operate and feature AR anchoring as well as hand-tracking capabilities. The event kicks off on June 27th and will feature a number of categories, from art and games to fitness and video, each of which features its own $10,000 grand prize.

South Korea 446

South Korea AR Gaming Augmented Reality 446

AR Insider

NOVEMBER 13, 2019

So we’ve examined the three biggest revenue categories for consumer-based mobile AR. But since smartphone-based AR provides greater scale today, we’re focusing this analysis on software-based models in consumer mobile AR. Adding up all three categories, it’s a $1.44 This will be a major AR category. billion by 2023.

AR 305

AR Data Tools Survey 305

AR Insider

JULY 8, 2021

Specifically, revenue continues to gain momentum in mobile AR categories like advertising, commerce, and enterprise productivity. billion global smartphones — an increasing share of which are AR-enabled. billion AR-compatible smartphones, followed by ARkit (1.25 At a high level, global mobile AR revenue will grow from $6.87

AR 287

AR Case Study Software Google 287

AR Insider

AUGUST 31, 2021

Third Category. But there’s a third category we’re monitoring that’s somewhere between the two: B2B2C. Homeowners can be the eyes and ears of a remote pro, via upheld smartphone. Enterprise AR: Best Practices & Case Studies, Volume One. AR’s proposed use cases are often divided between enterprise (B2B), and consumer (B2C).

Case Study 270

Case Study Study Real Estate AR 270

VRScout

JANUARY 29, 2020

At the moment, Pinterest’s Try On AR feature is only available as a way to explore different shades of lipstick from companies such as Estée Lauder, Sephora, bareMinerals, Neutrogena, NYX Professional Makeup, YSL Beauté, Lancôme, and Urban Decay from L’Oréal, but will soon open up the feature to other categories. Image Credit: Pinterest, Inc.

AR 395

AR Trends Tools Technology 395

The Ghost Howls

MARCH 1, 2024

Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year. Google may use its existing partnerships it has on the smartphone sector (e.g. with Xiaomi, Oppo, Samsung, etc…) to convince hardware manufacturers to create headsets powered by Android XR.

Trends 407

Trends Apple Google Unity 407

ARVR

NOVEMBER 21, 2022

It signals Qualcomm’s confidence in the category that it will be large enough to support its own purpose-built processors. The co-processor powers eye tracking, and the connectivity is the bridge to a host device, such as a smartphone. That’s why we created the new product category.” It’s a very different chip.

AR 195

AR Wearables Magic Leap Augmented Reality 195

AR Insider

AUGUST 31, 2021

Third Category. But there’s a third category we’re monitoring that’s somewhere between the two: B2B2C. Homeowners can be the eyes and ears of a remote pro, via upheld smartphone. Enterprise AR: Best Practices & Case Studies, Volume One. AR’s proposed use cases are often divided between enterprise (B2B) and consumer (B2C).

Case Study 231

Case Study Study Real Estate AR 231

AR Insider

DECEMBER 18, 2020

Stepping back, one of the foundations for the mobile AR opportunity is smartphone scale, as it piggybacks on a ubiquitous device that we all carry. To quantify that, there are about 3 billion AR-compatible smartphones globally, thanks to the work of 8th Wall and others to enable web AR. The latter alone is estimated to reach $1.4

AR 243

AR Wearables Hardware Apple 243

VRScout

MAY 9, 2023

The program will be divided into two categories this year: Main Competition The Main Competition will include XR projects that are eligible for the juried Storyscapes Award. This award honors artists who bridge the gap between technology and storytelling.

Immersion 457

Immersion New York City United States United Kingdom 457

AR Insider

FEBRUARY 27, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After failing to market the Fire Phone years ago, Amazon now sees wearables as a way to gain a direct touchpoint with consumers in a growing category, while the smartphone market matures.

Wearables 252

Wearables Microsoft AR Amazon 252

ARPost

NOVEMBER 16, 2020

Competition in the category came from last year’s category winners at Oculus , as well as Varjo and others. According to the committee, “Cher was recognized for her exceptional contribution towards a holistic VR ecosystem and creating an engineering powerhouse in HTC ahead of the ubiquity of smartphones we know today.”.

Virtual Reality 433

Virtual Reality Healthcare Training Education 433

VRScout

APRIL 7, 2020

In addition to being the first ever Doodle to take the form of a 360-degree film, the project was also nominated for an Emmy in the Outstanding Original Interactive Program category.

Google 455

Google Filming AR Entertainment 455

XR Today - Virtual Reality

DECEMBER 7, 2023

.” The funding helps Virtuleap integrate its new AI service into its flagship EnhanceVR product, providing immersive cognitive training solutions that cover seven core categories: memory, attention, information processing, mental flexibility, problem-solving, motor control, and spatial orientation.

Healthcare 255

Healthcare Portugal Training Survey 255

ARPost

NOVEMBER 15, 2022

A smartphone, an app, and a few taps of their fingertips are all they need to make better selections when shopping online. This is something the newly-launched TRYO – a virtual try-on experience that lets shoppers view multiple brands and multiple categories in one library – could help with.

AR 428

AR Augmented Reality United States Retail 428

Road to VR

NOVEMBER 27, 2023

Filed in August and later entered into registry in November, the Samsung Glasses trademark specifies that it covers “Virtual reality headsets; Augmented reality headsets; Headphones; Smartphones; Smart glasses.” ” The news was first reported by UploadVR.

Samsung 192

Samsung Apple Augmented Reality Google 192

Road to VR

FEBRUARY 23, 2021

Qualcomm, which makes the chips in many popular smartphones, has also been aggressively pursuing the growing XR market. Basic tethered AR viewers send all of their sensor data to the tethered host device (usually a smartphone) which handles all of the sensor processing while also rendering the AR environment and application.

AR 330

AR Microsoft Immersion Technology 330

The Ghost Howls

JUNE 18, 2023

The distortions that I’d always seen in the other headsets in the same category were gone. Long story short, it means that it can detect the pose of your hands from just the camera of your smartphone and nothing more. I was sincerely impressed by it. I had my full horizontal view, completely undistorted.

Simulation 362

Simulation Hand tracking Virtual Environment Virtual Reality 362

AR Insider

AUGUST 26, 2021

This report follows ARtillery’s separate examination of smartphone-based AR spending. Apple’s projected smart glasses could have a classic Apple ‘halo effect’ by boosting consumer awareness and demand for the emerging hardware category,” said ARtillery Intelligence Chief Analyst, Mike Boland.

AR 435

AR San Francisco Wearables Apple 435

Road to VR

MARCH 21, 2022

Qualcomm initially launched Snapdragon Spaces back in late 2021, putting heavy emphasis on its capability as a platform for AR content creation—or more specifically content targeting smartphone-tethered AR glasses, something Qualcomm hopes to be an emerging product category for consumers.

AR 199

AR San Francisco Gaming Conference 199

VRScout

AUGUST 8, 2019

Hold up your smartphone, aim its camera at the real world, and Google Maps will cross-references that image with the visual data captured as part of its Google Street View program. Referred to as VPS (Visual Positioning System), this new system uses GPS to locate a rough position of your phone. Image Credit: Google Inc.

Google 286

Google AR Augmented Reality Data 286

AR Insider

APRIL 22, 2020

In the near term, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration. Specifically, the product category’s revenue performance could signal Apple’s continued financial motivations to lessen revenue dependence on a maturing iPhone. Head Start. up from $52 billion year-over-year.

Wearables 238

Wearables Apple AR Trends 238

AR Insider

AUGUST 10, 2021

billion global smartphones – the greatest of any platform. billion AR-compatible smartphones, followed by ARkit (1.25 Compared to the mature smartphone market that has two platforms, AR (and VR for that matter) have several, which could further compel web AR and its cross-device advantage. By The Numbers. billion), TikTok (1.1

AR 322

AR Case Study Survey Study 322

AR Insider

APRIL 27, 2021

A common AR industry sentiment is that the smartphone will pave the way for smart glasses. Though not a new tech category, wearables penetration continues to grow. Watch and AirPods are rising stars in Cupertino, whose revenue growth comes close to offsetting iPhone revenue declines as the smartphone market continues to mature.

Wearables 306

Wearables AR Apple Strategy 306

AR Insider

FEBRUARY 26, 2020

2 Smartphones are becoming even more powerful AR machines with spatial sensors that will unlock advanced AR use cases. This year we will see advanced spatial sensors such as ToF (time-of-flight), radar and ultra wideband become a smartphone staple. But it isn’t just the smartphone to watch this year but also the tablet.

Augmented Reality 314

Augmented Reality Wearables AR Industry 314

Road to VR

JULY 14, 2021

Mobile VR headsets, which require smartphones to drive graphics, are well on their way out as standalone and “home VR headsets” continue as preferred VR devices. That last category likely includes both PC VR headsets (Valve’s Index, HTC Vive, etc) and console headsets (PlayStation VR).

Study 363

Study Entertainment Video Virtual Reality 363

AR Insider

MAY 5, 2021

That’s especially an issue when the endpoints are underpowered smartphones. That workload is better served in the cloud than on underpowered smartphones. Like the “picks & shovels” classification mentioned above, this puts Mawari in another category that we’re bullish on: “ AR as a service.”.

AR 450

AR Japan Retail Software 450

GizModo VR

AUGUST 11, 2021

Samsung’s Galaxy Fold phones are some of the best examples of how flexible display tech can change an entire class of devices, even in a category as established as smartphones. And now three years in, it feels like Samsung is really hitting its stride with the new Galaxy Z Fold 3. Read more.

Samsung 98

Samsung Examples Microsoft Google 98

ARVR

MAY 25, 2023

Utilizing “see what I see,” remote guidance, it lets homeowners diagnose — and even fix — home issues with the live help of experts and an upheld smartphone. An even better area to reduce pain is home services categories like plumbing. Homeowners can be the eyes and ears of a remote pro, via upheld smartphone.

AR 147

AR Real Estate Tools Industry 147

ARVR

JUNE 21, 2022

Personality NFT | Get my Personality NFT Feedback Loop One of AR’s biggest revenue categories is marketing. These are experiences that allow consumers to activate their smartphone cameras to overlay branded animations on the real world. It joins our report excerpt series, with the latest below. apps, product packaging, etc.).

AR 147

AR Case Study Study Strategy 147

ARVR

DECEMBER 23, 2022

Other spending categories tracked in this report include supporting technology for XR experience creation, including developer platforms and other enablement tools. This category collectively drove an estimated $5.8 We saw this with smartphones and tablets. Consumer XR meanwhile follows closely behind at $10.01

Los Angeles 130

Los Angeles AR Apple Survey 130

AR Insider

NOVEMBER 14, 2019

Though not a new tech category, activity levels are escalating per several signals we’re tracking. Both vectors are compelled by the fact that the iPhone (and smartphones in general) are reaching market saturation and declining growth. The wearables sector is approaching an inflection point. Its motivation?

Wearables 235

Wearables Trends Hardware Amazon 235

AR Insider

JANUARY 1, 2020

The former can be subdivided by smartphones (near-term) and smart glasses (long-term). This is an enterprise AR category we call B2B2C. If we pan back to all AR technology that we track , there are other categories that may have different intersecting trendlines for consumer and enterprise spending. Not so Fast. Moving Target.

AR 196

AR Software Magic Leap Hardware 196