AR Insider

AUGUST 18, 2022

The future of the metaverse is still unclear, but the real-world benefits for brands are beginning to come into focus. We examine 6 ways virtual and immersive experiences drive IRL outcomes. This post appeared first on AR Insider.

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ARPost

NOVEMBER 15, 2022

Not all brands have virtual try-on apps. This is something the newly-launched TRYO – a virtual try-on experience that lets shoppers view multiple brands and multiple categories in one library – could help with. Virtual try-on apps bring value to both brands and shoppers. The Future of Shopping Is More Exciting.

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AR Insider

JUNE 15, 2022

These are experiences that allow consumers to activate branded animations all around them. What's the estimated brand spending and what's driving it? One of AR’s biggest revenue categories is marketing. This post appeared first on AR Insider.

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AR Insider

JULY 15, 2022

Like the smartphone revolution, there will come a tipping point where consumer brands will be forced to jump into the metaverse as a survival imperative. Those who do so first will gain early mover advantages. We unpack a few examples. This post appeared first on AR Insider.

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Road to VR

MARCH 1, 2024

Having not launched a new game since Pistol Whip in 2019, the studio tells Road to VR that two brand new VR games are in development. But at long last we’ve learned that Cloudhead is now building two brand new VR games. Cloudhead Games is one of VR’s most senior and most successful studios.

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AR Insider

MARCH 15, 2023

One is marketing, including elevating brands' abilities to showcase their products in immersive ways. While VR's early and obvious use cases are in gaming and entertainment, it has potential in several other areas. We examine the ways. This post appeared first on AR Insider.

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Road to VR

APRIL 4, 2024

In the meantime, check out the reveal trailer below: The post Classic RTS ‘Homeworld’ is Getting a Brand New VR Game for Quest Soon appeared first on Road to VR. There’s no exact release date yet beyond ‘spring 2024’, but we’ll be following along to see just when, so check back soon.

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ARPost

OCTOBER 27, 2021

Everybody wins in the world of XR brand engagement. Brands get a unique and dynamic way to interact with customers. Customers get fun and informative ways to interact with their favorite brands. Here, we’ll look at some of the most exciting AR brands and brand engagements. And the rest of us?

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ARPost

APRIL 12, 2023

The partnership allows brands to tap into this global network and create immersive brand experiences on The Sandbox. And with this partnership, Web3 opens up more marketing opportunities for brands and creators alike. Brands benefit from a wider reach and increased engagement with their audience.

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VRScout

SEPTEMBER 10, 2020

While not a jaw-dropping leak per se, earlier this morning one mysterious individual treated us to an early look at some fresh Facebook branding, further revealing the company’s ongoing push away from the Oculus name. The post Facebook XR Branding Spotted In The Wild Ahead Of Facebook Connect appeared first on VRScout.

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AR Insider

OCTOBER 4, 2021

Several signals validate that AR can bring considerable value to consumer-facing brands -- everything from try-before-you-buy to interactive ads. But how do brands themselves feel about it? The post Data Dive: How Do Brands Feel About AR? We examine the latest survey sentiments. appeared first on AR Insider.

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AR Insider

NOVEMBER 22, 2023

AR creates opportunities to reengineer customer experiences (CX). This comes about as there's a parallel shift in customer expectations. We examine 6 ways the technology is transforming CX. This post appeared first on AR Insider.

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Road to VR

FEBRUARY 22, 2024

While Stranger Things VR showcases the studio’s patently deft art direction, the game feels distinctly like an extended brand engagement experience that’s more concerned with prepping us for the show’s upcoming fifth season than treading any new or interesting ground.

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AR Insider

JULY 29, 2021

The right combination of utility and fun can unlock branded AR. It makes users feel identified, and drives them to choose a brand above its competitors. Brands are reaching a point where consumers can completely ignore them. This can be either a problem or an opportunity for brands. by Alejandra Rojas.

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Road to VR

OCTOBER 28, 2021

The Oculus brand will be phased out, with the Quest product line becoming Meta Quest. The Oculus brand, which has existed alongside the company’s other products, will be phased out in order to allow the company’s metaverse and XR efforts to be positioned under Meta as the parent brand.

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Road to VR

NOVEMBER 19, 2021

It’s the beginning of the end for Oculus Quest and the start of the beginning for Meta Quest, as Meta (formerly Facebook) moves to erase the Oculus brand in order to bring its XR division more in line with its fresh brand identity. The name change is more than just getting rid of the Oculus brand.

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AR Insider

NOVEMBER 25, 2020

As co-founder of digital agency and innovator M7 innovations , Maher is on the front lines of AR experience creation for brand clients like Panera and Chanel. With that backdrop, here’s our dialogue with Maher on the biggest trends and value drivers he’s seeing in brand marketing as we close out 2020.

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Road to VR

JULY 18, 2023

Meta and Italian luxury brand Valentino have partnered to launch a new line of digital clothing on the company’s Avatar Store. When the Meta Avatars Store launched in late 2022, the company offered digital outfits from a number of luxury clothing brands, including Balenciaga, Prada and Thom Browne. Select Store. Select Save.

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AR Insider

SEPTEMBER 1, 2020

Brands Boost Customer Engagement and Sales with Web AR (Part I). Brand success doesn’t happen overnight and many of the brands we interact with on a daily basis go unnoticed. In today’s attention economy, brands are looking for any opportunity to stand out amongst the sea of digital content that floods consumer’s devices.

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AR Insider

SEPTEMBER 2, 2020

Brands Boost Customer Engagement and Sales with Web AR (Part I). B rand success doesn’t happen overnight and many of the brands we interact with on a daily basis go unnoticed. In today’s attention economy, brands are looking for any opportunity to stand out amongst the sea of digital content that floods consumer’s devices.

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AR Insider

MAY 13, 2020

Early-adopter brands are learning that AR lets them demonstrate products in immersive ways. That can include brand engagement (upper-funnel) or “try before you buy” (lower-funnel) visualization. brand lift compared to its campaign benchmark of standard video ads. Proof Points .

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ARPost

FEBRUARY 17, 2021

But, it won’t be because of lacking brand awareness. Corona Hard Seltzer is hopping on the “connected packaging” bandwagon and working with Blippar to help more people find their beach through an AR experience launched when users aim their smartphone camera at participating branded packaging. Blippar’s Own Brand Awareness Progress.

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ARPost

MARCH 6, 2020

With this rapidly growing technology, marketers are seeing the monumental potential that WebAR has for brands. With the power of WebAR marketing, brands are able to communicate directly with their audience through their smartphones with innovative and engaging interactive content. Brand Buzz . Communicate With Customers.

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VRScout

APRIL 18, 2019

It builds brand awareness, creates an opportunity for you to engage with your customers, and can increase sales. By increasing engagement time through interactive digital content, brands can develop that “one-on-one” connection Teriele talks about. Providing a better consumer experience using immersive technology.

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ARVR

AUGUST 12, 2022

Factors propelling this growth include brand advertisers’ escalating affinity for, and recognition of, AR’s potential. Incubation Play Picking up where we left off in last week’s report excerpt, we move on to the next AR marketing case study: Bollé Brands. These include the flagship Bollé brand as well as Spy and Serengeti.

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Road to VR

APRIL 25, 2022

Facebook announced back in late 2021 that it would rebrand itself to Meta and eventually dissolve the Oculus brand. The company has also pushed the Meta Quest brand elsewhere by replacing the Oculus logo in various places. Even after the site’s content had fully moved to Meta Quest branding, the URL still read Oculus.com.

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ARVR

OCTOBER 12, 2021

Augmented Reality content can exploit the possibilities that physical products have to offer in terms of brand communication. Physical products are right where any brand would like any medium to be: in front of the consumers at the point of purchase and inside their house or workplace actively taking part in their lives.

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XR Today - Virtual Reality

FEBRUARY 13, 2023

However, the reality is the metaverse is no longer just the “future” of customer interaction; it’s a reality already influencing countless brand interactions. These tokens provide consumers with a new way to connect with their favourite brands, while giving companies a new avenue for revenue.

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ARVR

JUNE 21, 2022

Factors propelling this growth include brand advertisers’ escalating affinity for, and recognition of, AR’s potential. These are experiences that allow consumers to activate their smartphone cameras to overlay branded animations on the real world. What’s Driving AR Marketing Among Brands? could grow from $2.78

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AR Insider

NOVEMBER 3, 2020

As our research arm ARtillery Intelligence examined in a recent report on AR advertising, adoption drivers include brand advertisers’ growing affinity for AR. Starting our analysis at the top of the consumer-purchase funnel, what are best practices in using AR to amplify brand messaging or product awareness on a large scale?

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ARPost

SEPTEMBER 14, 2022

Here, we go through some of the global brands implementing VR training. For several years now, we’ve seen companies incorporating virtual reality into their training solutions. However, we are now seeing the rapid adoption of this technology in almost every industry in the past couple of years. 11 Global Enterprises Using VR Training.

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ARVR

JULY 25, 2022

Factors propelling this growth include brand advertisers’ escalating affinity for, and recognition of, AR’s potential. Flip the Script Picking up where we left off last week , we move on to Part II of our look at Bollé Brands’ AR marketing campaign. Range of Motion: When done right, AR can achieve a range of brand objectives.

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Anand Tech

APRIL 9, 2024

Intel's current branding surrounds a number of key nomenclatures, including Xeon 'Scalable,' which is used on the current 5th Generation Xeon Scalable Platform (Emerald Rapids). It will be the first generation to adopt this new branding, which is designed to ease customer navigation between models.

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Next Reality AR

NOVEMBER 17, 2020

Now, the brand has let the vines of its advertising reach grow into the augmented reality realm with a Sponsored Lens on Snapchat for iOS and Android. Don't Miss: This Viral Instagram Augmented Reality Filter Will.

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AR Insider

SEPTEMBER 9, 2020

Brands Boost Customer Engagement and Sales with Web AR (Part II). After examining AR’s value for consumer brands in Part I, we pick up the discussion here… by Patrick Johnson. Brands online typically have three to seven seconds to convert consumers. Authors’ opinions are their own. . percent (about $4.2

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ARVR

NOVEMBER 24, 2021

In addition to the application of this technology in operations between experts and field workers now, AR makes it possible for businesses to increase brand awareness among users and engage them in a more efficient and fast way. AR ads are more interactive than traditional ads promoting interaction between buyers and the brand.

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VRScout

APRIL 23, 2018

AR can help brands move from a status disruptor to a personal assistant. A silver lining for brands. But I believe that, more than ever, brands have a key role to play in funding the ecosystem. Just like search engine marketing, long-tail contexts will allow smaller brands to become top of mind in AR headsets.

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