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What is Augmented Reality? (Book Excerpt)

AR Insider

The full interview is below and you can find out more about the book or get your own copy here (We don’t receive royalties or affiliate revenue, see disclosure statement). With respect to business and tech/product strategies, there is a gold mine of historical lessons from the tech revolutions that preceded this one.

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Gift Guide: Extremely Online books

TechCrunch VR

If you can’t read a good book without stopping every few pages to tweet about it, you might be what we call Extremely Online. Here are some relatively recent books that confront everything from the rise of TikTok to a fictional metaverse gone wrong. This book did that to me. We’ve got lots of them.

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VR Veteran Tony Parisi is Leading Unity’s AR & VR Strategy Beyond Gaming

Road to VR

The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. I had a chance to catch up with Tony at Sundance earlier this year to talk about his approach to leading VR & AR strategy at Unity, and moving immersive technologies beyond just entertainment.

Strategy 134
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The “Digital Master” Book Series- IT Leadership Core

Road to VR

Digital Master” is the series of guidebooks (21+ books) to perceive the multi-faceted impact digital is making to the businesses and society, help forward-thinking organizations navigate through the journey in a systematic way. The business paradigm is shifting from the industrial age to a new digital era.

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Making A Metaverse That Matters book review

The Ghost Howls

Now that I’ve finished the book, I would like to tell you my opinion about it, so that you can decide if it is worth buying it or not. The book subtitle is “From Snow Crash & Second Life to a virtual world worth fighting for” : I mention it because it exactly describes what is the theme behind the book.

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Report: Leaked Email Reveals Facebook XR Strategy, ‘Our goal is not only to win, but to accelerate its arrival’

Road to VR

The email was acquired by author Blake Harris who gained access to it and thousands of other documents through research for his upcoming book The History of the Future , which explores the formative years of the modern VR industry. We will need a large investment and dedicated strategy to build the best services in these spaces.

Strategy 228
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NYC VR Center, VR World, Re-Re-Opens Its Doors To The Public

VRScout

Recently, VR World has been allowed to start up reservations and bookings again, or in other words, re-re-open. It’s a catalyst that accelerated our digital strategy implementation. With their newly implemented time slot reservation system helps visitors book a time and date while signing a waiver before entering.