XR Today - Augmented Reality tag

JANUARY 11, 2024

This week, reports revealed that Google is laying off a significant portion of its 1P AR hardware team, casting doubts upon its in-house XR product portfolio. In a statement, Google announced: A few hundred roles are being eliminated in DSPA, with the majority of impacts on the 1P AR Hardware team.

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UploadVR Between Realities podcast

FEBRUARY 13, 2017

” This year, virtual and augmented reality were well represented throughout the ceremony. Cher Wang – HTC Vive. AIS-VR Society President Jim Chabin and actress Maria Bello honored the CEO of HTC with the Sir Charles Wheatstone Award for exemplifying exceptional forward movement in the VR Sciences.

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The Ghost Howls

OCTOBER 26, 2020

A new FCC listing appears for an HTC Vive headset. And in fact, a new request to FCC for a new device has arrived from HTC. FCC certifications are requested before releasing an electronic device in the US (to certify that it is safe to be used), so this is a clear sign that HTC is going to release a new headset soon.

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VRScout

JULY 12, 2021

In terms of compatibility, the platform is cross-compatible with nearly every major VR & AR device, including the HTC Vive, Oculus Quest 2, Microsoft HoloLens 2, as well as AR-enabled iOS and Android devices; it’s never been easier to take your friends’ money!

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ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. A large adoption rate for augmented and virtual reality in 2020 has broadened the audience and age groups interested in the latest technologies. This year will be special for the XR industry.

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ARPost

SEPTEMBER 15, 2019

And in 2019, we have seen a series of high-profile announcements from the likes of Facebook, Google, Apple, Huawei and YouTube, suggesting 2020 could be a breakthrough year for consumer XR. Immersive Technology for Enterprise in 2019: What has been the impact of enterprise XR and what are the challenges limiting further uptake?

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ARPost

JULY 27, 2023

This session is followed by back-to-back keynotes by HTC Global Vice President of Corporate Development Alvin Graylin and University of South Australia professor Dr. Mark Billinghurst. Immediately following the panel discussion, Google’s Toshihiro Ohnuma takes the stage to discuss “Connecting Both Worlds – Google Maps and AR Core.”

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Basically, Google could try to be for standalone devices what Steam has been for the PC VR ones.

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The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! This commercial video about Google Glasses led me to immersive realities.

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere.

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Road to VR

MAY 23, 2017

Google’s mission is to organize the world’s information, and so they’ve been long-time advocates for the open web. At Google I/O last week, the company announced that they’ll soon be shipping Google Chrome for Android with WebVR , and that they’re going to start experimental builds for WebAR.

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ARVR

JANUARY 6, 2023

Augmented reality is a technology that allows us to superimpose digital information into the real-world environment. In this article, we will discuss on augmented reality. Image credits SCAND Blog Virtual Reality (VR)  — It teleports the user into a completely immersive world that replaces the physical world.

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XR Today - Virtual Reality

JUNE 9, 2022

It’s likely that many of the immersive collaborative ecosystems we see coming into the marketplace in the years ahead will be built within the Unity community. This new landscape allows users to essentially “teleport” themselves into any environment for a collaborative and immersive experience with their co-workers. Magic Leap.

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The Ghost Howls

OCTOBER 19, 2018

Today it’s a great day for virtual reality: at WCVRI conference, HTC has just announced a kit to provide 6 DOF controllers for Vive Focus and has showcased a hands-tracking technology for the Vive Pro ! The city is full of references to Virtual Reality, and so it is like a paradise for us VR enthusiasts. Really fantastic.

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The Ghost Howls

MAY 23, 2022

This is a great deal, that lowers even more the barrier of cost to enter virtual reality. Google launches “Immersive Stream for AR”. Google has launched a new cloud service based on Stadia technology: dubbed “Immersive Stream for AR”, it lets you perform cloud rendering for augmented reality applications for mobile phones.

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XR Today - Mixed Reality tag

JULY 28, 2023

On the other hand, enterprise XR use cases remain a core focus and driving point for immersive tech firms this week. The Reality Labs division’s revenue plummeted by $3.7 In particular, this includes a mid-to-long-term collaboration with leading partners like Google and Qualcomm.

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ARPost

SEPTEMBER 12, 2022

On day one, Jeremy Moussai and David Hinojosa of Nestlé will talk with Justin Perry of Immerse and Sara Boss of VRdirect about “Scaling XR at Nestlé.” On day two, Eric Florenzano and Russ Maschmeyer of Shopify will present “How to Mix Realities and Unlock Shopping Superpowers.”. No companies showcase this better than global brands.

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Road to VR

JANUARY 9, 2018

Lenovo today unveiled the first standalone VR headset in Google’s Daydream mobile VR ecosystem, the Mirage Solo. Revealed today at CES, the headset integrates Google’s WorldSense six degrees of freedom (6DoF) positional tracking alongside the headset’s 3DoF controller. ” image courtesy Lenovo.

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ARPost

JANUARY 21, 2022

We’re talking, of course, about Google Glass. Google Glasses were the first arguably-AR glasses on the consumer market, coming out in 2013. After all, it was a Google product and a lot of people expected the world. Google Glass retired to the enterprise sector and much of the public gave up on AR glasses.

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ARVR

MAY 13, 2021

BigQuery from Google Cloud has many powerful features that allow users to view their data in real-time, providing continual up-to-date information to help guide business decisions. It integrates seamlessly with the Google Cloud AI platform and other tools like Data Studio. The device uses Google’s Cloud Healthcare API.

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UploadVR Between Realities podcast

JANUARY 14, 2017

CES 2017, the big tech trade show in Las Vegas last week, was loaded with augmented reality smartglasses, which layer digital animations and information on top of the real world. Mainstream venture capitalists pumped up startups in virtual and augmented reality in the third quarter, with a record $2.3 Ellsworth: Right.

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ARVR

JULY 29, 2021

During the last few years, web developers have tried to integrate virtual reality experiences on websites, starting in 2016 with the first WebVR API, but leaving aside the important segment of augmented reality, which is why WebXR was born. How Augmented Reality (AR) is Reshaping the Food Service Industry 3.

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EON Reality

APRIL 20, 2020

The former HTC, Google, and MTGx executive joins EON Reality to assist with investments, marketing, and sales strategy. EON Reality, the world leader in Augmented and Virtual Reality-based knowledge and skills transfer for industry and education, announces the addition of Rikard Steiber to its global Advisory Board.

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VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. Augmented Reality Gets Its First Smartphone-Powered Headset and a BIG Partnership Between Hollywood-Backed Giants.

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XROM

JULY 26, 2023

Singapore VR/AR conference announces speakers from Meta, NVIDIA, Microsoft, Google, 3M, IMDA, HTC, among others. SINGAPORE, July 26, 2023 /PRNewswire/ -- The Augmented World Expo Asia just released the agenda for the AWE Asia 2023 conference, hosted in Singapore from August 30-31. Schussler (Deutsche Telekom).

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The Ghost Howls

FEBRUARY 9, 2020

This week in XR has seen the launch of the first standalone MR headset, plus a lot of interesting news and articles about immersive realities. French startup Lynx has finally unveiled the R1, the first mixed reality standalone headset. French startup Lynx has finally unveiled the R1, the first mixed reality standalone headset.

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Road to VR

JANUARY 5, 2017

Amit Singh, lead of business and operations at Google’s VR/AR team, today officially announced on stage during the Huawei keynote speech that the Huawei Mate 9 Pro and Mate 9 Porsche Design will be the next phones to conform to the Daydream VR platform. “What we found is building smartphones for VR is a lot of work.

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ARVR

MARCH 9, 2022

Virtual Reality and The Future of Remote Assistance for Businesses Unless you live under a rock, you’ve probably been a part of at least one conversation regarding augmented reality (AR) and virtual reality (VR) in recent years. However, augmented reality is not a new term, especially for businesses.

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The Ghost Howls

JANUARY 4, 2021

It was a long animation that augmented the building with colored 3D elements and beautiful shapes. Many of my VR friends shared it, and I agree with their enthusiasm: it was amazing, and while not immersive, it is surely worth a watch. A reality check on AR in 2020. He’s an investor, an evangelist, and an entrepreneur.

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XR Today - Augmented Reality tag

AUGUST 1, 2022

The immersive and real-time aspects of a genuine metaverse may revolutionize a variety of human activities, including gaming, social interactions, eCommerce, entertainment, and e-sports. Spatial computing refers to a technology solution that combines virtual and augmented reality (VR/AR) to provide a high level of authenticity.

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XR Today - Augmented Reality tag

JANUARY 3, 2023

The augmented reality (AR) headset manufacturer gained $450 million from the Saudi Arabian Public Investment Fund (PIF). Additionally, significant technology and extended reality (XR) firms like Google and AT&T have provided Magic Leap funding since the company’s debut in 2010. 120 Hz refresh rate.

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ARPost

APRIL 11, 2023

Companies like Google, Microsoft, Lenovo, and Vuzix are developing smart glasses to enhance the AR experience. VR-Enabled Online Shopping Experiences VR creates an immersive visual environment, including 360-degree videos, photos, product demos, and complex experiences using devices such as the HTC Vive or Oculus Quest.

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XR Today - Mixed Reality tag

AUGUST 8, 2022

Attracting players all over the world to a new kind of immersive experience, XR allows game developers to connect with users on a different level. Already the, virtual reality in gaming market is expected to grow to a value of $53.44 XR has rapidly emerged as one of the most powerful new trends in the gaming landscape.

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XR Today - Mixed Reality tag

AUGUST 30, 2022

EON Reality (@EONRealityInc) May 11, 2022. The solution will also allow users to develop metaverse content and immersive experience with little to no technical skills. #metaverse #metaversegeneration #avatar #readyplayerme #augmentedreality #virtualreality #mixedreality pic.twitter.com/qYHHIhvJam. —

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ARPost

NOVEMBER 24, 2021

Google’s real-time face and body tracking; Source: Google. We are also seeing significant advancements in AR with full-body tracking , something which is important to ensure that digital content is not always overlapping other people in the space; for both safety and immersion reasons. Full-Body Tracking.

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VRScout

APRIL 13, 2018

Part industry event and part immersive tech festival, VRLA is a place where seasoned veterans can catch up on their latest updates while newcomers experience VR for the first time. Special announcements from Intel, with Kumar Kaushik, GM, Virtual Reality/Augmented Reality. There’s quite no conference like VRLA.

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VRScout

JUNE 9, 2017

Also noteworthy: Final Cut Pro X will be able to support 360 video editing, Unity and Unreal now have VR support for Macs, and SteamVR is coming to Mac… and although there was a sweet on-stage mixed reality demo using Star Wars assets and an HTC Vive, there was no mention of support for Oculus. BETTER WEED WITH AUGMENTED REALITY.

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