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How Retailers are Using Augmented Reality to Enhance In-Store Shopping

ARPost

The retail sector is changing because of augmented reality technology, which is giving businesses new and interesting ways to interact with customers and enhance their shopping experiences. In 2018, 7-Eleven launched its first-ever augmented reality in-store experience bringing Deadpool into the store.

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Best Of Fest: Tribeca 2023 Immersive+ Lineup

VRScout

VRScout attended the international event to review the best of the immersive works 2023’s selection had to offer. With an ever-inclusive understanding of “immersive,” Tribeca Film Festival continues on as one of many mainstream and pillar events opening its doors and minds to evolved emerging technologies, even outside of XR.

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NVIDIA CloudXR Brings Porsche Mission R to Life With Augmented and Mixed Reality Demo

ARPost

This May, the Automotive Innovation Forum witnessed multiple attendees collaborating in the same immersive environment through a distinct augmented and mixed demo. An exciting demo of the car’s specs and design was brought forth by an augmented and mixed reality experience with NVIDIA, Autodesk , Lenovo, and Varjo.

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Leap Motion Shares Amazing Demo of Augmented Reality Table Tennis with AI Opponent

Next Reality AR

Hand tracking technology company Leap Motion has built a stunningly fluid augmented reality ping-pong game that not only showcases the capabilities of its open source Project North Star augmented reality headset, but also demonstrates how artificial intelligence can elevate immersive experiences.

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6 Cheap Augmented Reality Glasses Options for 2024

XR Today - Augmented Reality tag

Augmented reality glasses, or “AR smart glasses” have become increasingly popular in recent years. Still, finding cheap augmented reality glasses isn’t exactly easy. Here, I’ll be listing some of the most powerful and cheap augmented reality glasses available for less than $500.

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Is Ford Developing Augmented Reality Products?

XR Today - Augmented Reality tag

The filling shows how Ford is developing an augmented reality-powered weight indicator, which indicates if an area of a circle is overloaded, such as the rear of a pickup truck. Honda aims to debut its XR Mobility Experience platform, which combines VR immersive experiences with the company’s UNI-ONE mobility device.

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Unveiling the Invisible: A Look at Common Augmented Reality Platforms

EON Reality

Augmented reality (AR) has exploded in popularity, blurring the lines between the physical and digital worlds. What are Augmented Reality Platforms? This allows for highly immersive and realistic AR experiences, popular in gaming and entertainment applications.