The Ghost Howls

DECEMBER 21, 2021

Image by Google). Google is reportedly working on an AR operating system. In some of my past newsletters, I warned you that we shouldn’t forget about Google/Alphabet in the race to our mixed reality future. Now we have finally an official confirmation of the fact that Google is working on an AR device.

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ARPost

JANUARY 21, 2022

However, some of the most exciting trends are all around AR glasses. It’s been said before, but (probably) not by me: this could be the year that we see consumer AR glasses start to break into the mainstream. We’re talking, of course, about Google Glass. This could be a repeat of the Google Glass story.

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VRScout

SEPTEMBER 12, 2017

‘The Machines’ brings competitive AR gaming to iPhone. Today we all got a look at a handful of new augmented reality demos that show how ARKit can seriously change the way we interact with our mobile devices in the future. The Sky Guide demo showed constellations and other information overlaid on night sky.

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Upload VR

JANUARY 12, 2024

Google is eliminating hundreds of roles in its hardware division, mostly from its first-party AR hardware team. Here's the statement Google provided to news outlet 9to5Google : "A few hundred roles are being eliminated in [Devices & Services] with the majority of impacts on the 1P AR Hardware team.

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AR Insider

MAY 24, 2021

This week, we dive into Snap’s new AR Spectacles, Google I/O takeaways and Digilens’ new reference frames. version of Specs, its AR glasses, which are now in the hands of select developers. Specs have received a significant upgrade and can now actually show users AR. More from AR Insider….

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Road to VR

MAY 8, 2018

Aparna Chennapragada, VP of Product for AR/VR at Google, took to the stage at Google’s I/O developer conference today to tease some of the work the company is doing to integrate augmented reality into Google Maps. Image courtesy Google. Image courtesy Google.

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Upload VR

DECEMBER 22, 2023

Meta's CTO seemed to suggest the company could demo a highly advanced true AR glasses prototype in 2024. Meta has been working on AR glasses for at least eight years now, spending tens of billions of dollars on the project that Mark Zuckerberg hopes will one day deliver him an "iPhone moment".

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The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. During the keynote, CEO Sundar Pichai and his collaborators announced interesting features both for AR and VR.

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VRScout

FEBRUARY 23, 2018

makes AR development faster and easier; launching soon on more devices. Google’s ARCore is getting an update that brings improved environmental understanding and lets developers now publish AR apps to the Play Store. That’s roughly 100 million Android smartphones that have advanced AR capabilities today.

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Road to VR

NOVEMBER 30, 2021

Nreal, the Chinese startup behind the Nreal Light AR glasses which made a splash back at CES 2019, has now expanded to the United States, making the smartphone-tethered device available through select Verizon stores starting today. Image courtesy Nreal. Rollout in that country comes first to select brick-and-mortar Verizon stores.

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ARVR

JUNE 29, 2022

VR AR Assicuation Global summit 2020 Between 1st and 3rd of June 2020, we had the annual summit of the VR AR Association. Worldwide Point Cloud to be Used by Users” Immersal : collaboratively turning the world into a point cloud, which is ready for location-based AR content. This is something Google doesn`t yet have.

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ARPost

APRIL 11, 2023

AR and VR are two of the most promising technologies of the modern era. While AR and VR have been around for decades, it wasn’t until recently that they offered a quality experience without being too limited by technological constraints or not being portable enough for widespread use. They are: 1. billion by 2024.

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ARPost

APRIL 29, 2022

In addition to being a fit for the AR company, the live venues came in handy for CEO Evan Spiegel’s “one more thing” moment. Snap does have interests outside of AR, and in the interest of timely publication and manageable article length, a lot of non-AR announcements aren’t covered here. More on “the AR Economy”.

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Mashable VR

MAY 11, 2022

Remember Google Glass? The controversial wearable tech product ultimately failed , but it looks like Google is ready to give a version of it another try. At Google I/O 2022 on May 11, Google gave viewers a peak at its new AR glasses. This was the only glimpse Google provided of its AR glasses.

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AR Insider

FEBRUARY 22, 2021

O ne of the attributes that defines AR’s potential is its breadth of applicability. Though use cases like product visualization and social lenses are the early leaders today, we’ll see several others develop in the coming years. Google’s Internet of Places Materializes. The project surveyed 76 U.S. Data Layers.

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Upload VR

MAY 14, 2024

Google showed a brief demo of AI smart glasses with a HUD I/O 2024. Google says Astra works by "continuously encoding video frames, combining the video and speech input into a timeline of events, and caching this information for efficient recall". 0:00 / 0:53 1× The smart glasses teaser segment of Google I/O 2024.

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Road to VR

JUNE 9, 2017

Augmented Reality has played a huge role at the developer conferences for Microsoft, Apple, Facebook, and Google, which is a great sign that the industry is moving towards spatially-aware computing. Microsoft is the only company to start with head-mounted AR with the HoloLens while the other three companies are starting with phone-based AR.

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AR Insider

NOVEMBER 25, 2020

W hat’s the state of AR as we enter 2021? We recently did just this with AR Insider partner Matt Maher for his view on AR growth drivers. As co-founder of digital agency and innovator M7 innovations , Maher is on the front lines of AR experience creation for brand clients like Panera and Chanel. Click To Tweet.

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ARPost

APRIL 26, 2022

Things like display, graphics, and rendering tend to get a lot of love in AR. Accurate positioning helps to make sure that AR assets appear convincingly in the world. It also helps to ensure that assets tied to a specific geographic location appear where they are supposed to. However, some advanced AR applications need both.

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UploadVR Between Realities podcast

MAY 17, 2017

Clay Bavor, VP of VR for Google, took the stage to share intriguing new information for immersive technology. He made a blockbuster announcement for the new standalone VR headset Google is working on with HTC and also shared that the S8 will finally be getting Daydream support. Tagged with: Google I/O Facebook Twitter Reddit More.

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AR Insider

JANUARY 19, 2021

Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside them is AR advertising. This includes paid/sponsored AR lenses that let consumers visualize products on “spaces & faces.”. Advertising is one of the most lucrative AR subsectors, estimated to reach $1.41

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Upload VR

SEPTEMBER 27, 2024

On Wednesday, after Meta’s keynote address, UploadVR’s Ian Hamilton was invited by Coulombe to observe his scheduled Orion demo. The keynote was thrilling, packed with live, real-time demos including a stumble that Mark Zuckerberg played off with humility. There was also mention of a 10-year AR glasses project called Orion.

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VRScout

MAY 16, 2023

Collaborating with teammates in a virtual space is as easy as opening a Google Doc. We’ve seen our fair share of remote collaboration tools powered by immersive technology over the past few years, from Horizon Workrooms , Meta’s virtual coworking platform for Quest headsets, to Spatial’s augmented reality (AR) holograms.

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UploadVR Between Realities podcast

JANUARY 4, 2017

Innovation across industries is being inspired by emerging AR and VR software and hardware, a fact that was made clear today during the ASUS press conference at CES 2017. During the Zennovation keynote, Asus revealed their ZenFone AR that contains a TriCam system for immersive and high-quality AR experiences.

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The Ghost Howls

DECEMBER 26, 2023

Speaking with the journalist Alex Heath, Boz claimed that Meta will unveil a very expensive prototype for AR glasses already in 2024. Considering that many companies are working on XR devices, saying that Meta is going to show the most advanced thing created by humankind is pretty bold. All of this sounds very… futuristic.

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VRScout

JULY 18, 2017

Fresh out of stealth-mode, Mira is looking to bring augmented reality (AR) to the masses. Dubbed Prism, this untethered AR headset is powered by an iPhone and comes in at an accessible price of $99. I was able to get a hands-on demo earlier this month of Prism and was immediately impressed by the clean minimalist form factor.

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AR Insider

MAY 27, 2021

Four Myths About AR Advertising. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. For all we knew, 2020 could have been the year that AR ads came and went. Mike Boland, AR Insider. by Tony Parisi. Here’s why.

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VRScout

OCTOBER 18, 2020

GIGXR launches AR tool designed for medical training. HoloPatient Remote is an extension of HoloPatient , a tool used in traditional classroom settings that allows students to examine a realistic AR patient with their instructor via a Microsoft’s HoloLens headset. nanga o Awanui?rangi Image Credit: GIGXR.

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UploadVR Between Realities podcast

JUNE 28, 2017

A lot of people believe that when things are all said and done that augmented reality (AR) will be the dominant technology over the likes of virtual reality (VR.) VR, for example, immerses the user in a digital space that doesn’t actually exist whereas AR brings aspects of the digital space into the real world around you.

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Road to VR

AUGUST 30, 2017

Google released a preview version of ARCore for Android yesterday, the company’s answer to Apple’s ARKit. Built by George Michael Brower with friends at Google Creative Lab. Built by Jane Friedhoff with friends at Google Creative Lab using Unity and ARCore. This is a simple demo that lets you draw lines in 3d space.

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The Ghost Howls

JULY 17, 2023

More info (Roblox is coming to Quest — Road To VR) More info (Roblox is coming to Quest — Upload VR) More info (Roblox on Quest may increase scrutiny on the platform) Other relevant news (Image by WIRED) Mark Lucovsky has left Google Mark Lucovsky has just left Google. More info iVRy makes the PSVR2 work with SteamVR!

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The Ghost Howls

OCTOBER 12, 2020

At the same time, Facebook could have an approach similar to the one that Google has with Android: theoretically you can use an Android phone without a Google account, but good luck in doing it : since my phone is Chinese, I don’t have Google services and I can assure you that it is a true pain in the a**. Image by Google).

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XR Today - Augmented Reality tag

OCTOBER 11, 2024

It’s hard to believe that it’s already been five years since Meta initially told the world it was working on building a set of AR glasses. The Meta Orion glasses were demoed for the first time at Meta Connect 2024, an event that was packed full of other insights into the Meta Quest 3S , and Meta’s AI strategy. What is Meta Orion?

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Voices of VR

JULY 13, 2023

Ohan Oda works at Google on an AR feature in Google Maps called Live View that he was showing off during the demo session at the XR Access Symposium. VPS extrapolate features from Google Streetmaps and translate it into an AR feature via computer vision that serves as a more precise version of GPS.

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Upload VR

APRIL 26, 2024

Meta's Head of AR Glasses Hardware claims they give the same "Oh my God, wow! She switched to Head of AR Glasses two years ago. Regardless, it's clear that what Kalinowski means here is that trying Meta's AR glasses is just as mindblowing as trying good VR for the first time. I can't believe this!"

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VRScout

OCTOBER 4, 2017

Stranger Things AR stickers and League of Legends AR are coming too. Last year Google showed us their commitment to VR, unveiling a Daydream View VR headset , Daydream platform, and Pixel phone. Now exactly a year later, Google is back again with VR updates and an additional focus on augmented reality (AR).

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AR Insider

MAY 3, 2021

This week we look at Zoom’s new immersive view, Looking Glass’ latest milestone, the latest AR funding rounds and the return to physical events. AR images are as flawless as a QLED. Trainees can use Oculus or Google Glasses to learn in a virtual rendering of the facility from almost anywhere around the world.

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