ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. As of November 2020, they’re hiring for both New York and San Francisco positions. A company still in stealth, but with founder pedigree from Apple.

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The Ghost Howls

NOVEMBER 11, 2022

Many presentations at events have been made about the metaverse, where the speakers talked about this future technology while in their head there were just monkeys playing cymbals. And by the way, everyone agrees that the potato peeler is the most useful of the 4 technologies described before. Corollary #1.2.

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XR Today - Mixed Reality tag

NOVEMBER 20, 2023

Enhanced Performance, Empowered Development Along with Unity 6 LTS, the San Francisco-based company will add features to Unity 2022 LTS such as Data-Oriented Technology Stack (DOTS) support, along with a Universal Render Pipeline (URP) feature for graphics processing.

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XR Today - Big XR News tag

MAY 19, 2023

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. The new system will combine BMW’s sensor data with Meta’s tracking systems and technologies to create a “car-locked” immersive entertainment console.

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XR Today - Virtual Reality

OCTOBER 4, 2023

The cutting-edge immersive experience will celebrate the heritage of Black and diverse artists, creators, and musicians using a host of emerging technologies. It will also offer a showstopping performance from critically acclaimed fusion band Phony Ppl, using a host of emerging technologies.

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GizModo VR

FEBRUARY 25, 2021

San Francisco-based startup Framework just announced a thin, lightweight productivity laptop unlike any other on the market right now. Sure, it looks similar to the aluminum options almost every other laptop maker offers, but this laptop can be upgraded, customized, and repaired in ways that others just can’t. Read more.

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XR Today - Mixed Reality tag

JANUARY 23, 2024

VR|MR 2024 – a conference taking place in San Francisco, California, between 29 and 31 January 2024. VR|MR could push themselves ahead of the pack with an increased knowledge of tomorrow’s technologies. To close off what is already a bumper month for XR is SPIE.AR|VR|MR

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AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. by Kif Leswing, CNBC. Smartphones are old news.

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Haptical

SEPTEMBER 23, 2019

And in 2019, we have seen a series of high-profile announcements from the likes of Facebook, Google, Apple, Huawei and YouTube, suggesting 2020 could be a breakthrough year for consumer XR. Dubbed as VRX Conference & Expo 2019, the event will take place on December 12 and 13 at the Hyatt Regency San Francisco Airport Hotel.

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Cats and VR

SEPTEMBER 23, 2019

YUR has a large vision; to leverage VR technologies to change a worldwide epidemic; sedentary behavior. They foresee that gaming, a notoriously sedentary behavior, can be harnessed with VR technology to get people to exercise. This technology is designed to increase retention of VR, and gamify fitness in a way never before seen.

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Upload VR

MAY 20, 2022

A detailed report from The Information charts the decisions behind the apparent years-long delay of Apple’s upcoming AR/VR headset. Apple’s VR/AR team is called Technology Development Group (TDG) and is led by former Dolby executive Mike Rockwell.

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XR Today - Virtual Reality

JANUARY 31, 2023

Over the last year, VR headsets are gaining reaction thanks to many technological innovations, such as hand-tracking, eye-tracking, and wireless streaming, which benefit business and consumer end-users. How does full-colour passthrough technology remove obstacles for mixed reality experiences for users and developers?

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Entertainment Wearables Training Industry 244

VRScout

NOVEMBER 8, 2018

In 2013, San Francisco-based software company Niantic launched Ingress , a cutting-edge location-based AR mobile game that had players choose one of two factions and battle others in a geocaching game of capture the flag. Ingress Prime is available now on the Apple App Store and on Google Play. Image Credit: Niantic .

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The Ghost Howls

MAY 14, 2023

I guess this line has been added to the keynote speech because Apple is going to announce its device very soon at WWDC (at least according to the rumors), and Google wanted to show that it’s part of the game, too. My candid opinion is that the project Starline as is will be abandoned and will enter the Google Graveyard.

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ARPost

JULY 16, 2019

Are you attending XRDC’s AR and VR conference in San Francisco on October 14-15? Technology improves over time. For instance, Arno Hartholt, Director of Research and Development, USC Institute for Creative Technologies believes that “anything we can do to lower the barrier of entry for end-users is huge.

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Road to VR

OCTOBER 25, 2018

vTime , the company behind the titular social VR app, today announced the studio is making a strategic expansion into North America with the opening of its San Francisco office. ” Since its founding in 2013, vTime has operated out of their Liverpool, UK-based studio.

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XR Today - Big XR News tag

MAY 25, 2022

Last Tuesday, famed developers of the augmented reality (AR) game Pokemon Go, Niantic, announced several new immersive technologies during its first-ever Lightship annual summit. Day one saw the San Francisco-based firm introduce a lineup of technologies to significantly improve the Lightship SDK for developers, brands, and consumers.

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UploadVR Between Realities podcast

MARCH 19, 2017

I attended the Experiential Technology Conference (XTech) in San Francisco this week to hear talks about creating virtual experiences that truly immerse you in another world. David Edwards, cofounder of Onotes , is making digital scent technology that is like a speaker for your sense of smell. It’s a bit unfortunate.

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ARVR

DECEMBER 2, 2021

This technology has piqued the interest of smartphone users and new and established businesses, prompting entrepreneurs and marketers to consider investing in AR app development. Technology has had a revolutionary influence on the corporate sector in recent years. Virtual fitting room technology isn’t going away anytime soon.

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AR Insider

OCTOBER 21, 2020

And tech giants like Apple are highly motivated to push the hardware. — It’ll work anywhere in the world, but you’ll probably find the most pre-loaded content in big cities like NYC, San Francisco, Chicago, Seattle or Los Angeles (aka: places Foursquare has offices — ps: we’re hiring!).

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XR Today - Virtual Reality

MAY 15, 2023

Spatial Hits Big at GDC 2023 In March, at the Game Developers Conference (GDC) 2023 in San Francisco, Spatial announced the platform’s new Unity Creator Toolkit is entering its beta stages. The update allows platform developers to design interactive and gaming assets for the Metaverse platform.

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Robert Scoble

FEBRUARY 21, 2021

I spend hours out front every week cataloging what goes past (I have the new over-the-ears headphones from Apple and usually use them outside while walking around talking to dozens of people all over the world building the future –they absolutely rock, by the way). So, could Apple “beat” Tesla? Can Apple match this?

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ARPost

SEPTEMBER 15, 2019

And in 2019, we have seen a series of high-profile announcements from the likes of Facebook, Google, Apple, Huawei and YouTube, suggesting 2020 could be a breakthrough year for consumer XR. Immersive Technology for Enterprise in 2019: What has been the impact of enterprise XR and what are the challenges limiting further uptake?

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Hypergrid Business

SEPTEMBER 20, 2019

By comparison, only 24 percent are reporting strong growth for consumer virtual reality, and only 31 percent say the same for consumer augmented reality and mixed reality technology, according to a survey of hundreds of businesses released this month by VR Intelligence. The report also included responses from enterprise uses of XR technology.

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XR Today - Mixed Reality tag

JANUARY 6, 2023

It also connects to streaming platforms such as Apple TV and Netflix for massive cinematic experiences. Coupled with HARMAN spatial audio technologies, the headset also features brightness and background adjustments for optimal video playback. Will you step through in 2023? ? pic.twitter.com/yreAEloG3B.

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UploadVR Between Realities podcast

MARCH 5, 2017

Unity Technologies and Epic Games are in a grudge match for the hearts and minds of game developers. I interviewed both John Riccitiello, CEO of San Francisco-based Unity, and Tim Sweeney, CEO of Raleigh, N.C.-based based Epic Games, this week at the Game Developers Conference in San Francisco.

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Road to VR

AUGUST 21, 2018

The company also announced the rollout of its first public beta experience at the San Francisco Museum of Modern Art (SFMOMA).

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The Ghost Howls

OCTOBER 23, 2023

After this update, Cix Liv and other VR people (like the usual Brad) said that the rumor in town is actually not that Bytedance is closing Pico, but that Pico will focus mostly on MR to chase Apple with its Vision Pro and will shut down its VR business. There are many other examples of that.

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XR Today - Virtual Reality

JULY 14, 2023

With grand forecasts, enterprise and consumer end-users are interested in XR technologies, and various firms are reacting to this demand. As Apple works towards the Vision Pro and Meta preparing this Connect event in September, XR’s presence looks to grow in enterprise and beyond.

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Tech Trends VR

FEBRUARY 24, 2019

And while Portland is by no means a backwater, it’s still not a major tech or immersive content hub like LA or San Francisco either. That, in turn, allowed their partner developers to secure key contracts as they figured their way around the new technology. For starters, they’re based in Oregon as opposed to Silicon Valley.

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Robert Scoble

SEPTEMBER 30, 2021

I’ve been spending the summer understanding the technology changes coming to consumers soon. Dolby has been working for years on what Apple is about to bring to market. In this newsletter I’ll focus on Dolby Atmos and the changes that happened the past few months on Apple Music. . Better in Apple headphones than Tidal.

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UploadVR Between Realities podcast

NOVEMBER 26, 2016

Subsequent events, featuring different acts in support of separate causes, will be held in New Orleans on December 9 and Seattle on December 12, with two more yet-to-be-announced shows in San Francisco and Los Angeles at the end of the year.

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Google Los Angeles San Francisco Seattle 100

VRScout

AUGUST 10, 2018

Texas’ business incentives have attracted the attention of IBM, Motorola, Apple, and Indeed. A local Austinite, Lemke sees Austin as having “a rich culture of music and technology. After scoring a partnership with Microsoft, they’ve talked at length about relocating to San Francisco.

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The Ghost Howls

FEBRUARY 17, 2020

Acer hasn’t announced the reason why it has taken this decision, but it has commented the news reassuring everyone that Acer is not abandoning XR, and it will continue exploring the technology. Apple now lets add you add “buy” button to AR Quick Look. Apple now lets add you add “buy” button to AR Quick Look.

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The Ghost Howls

JUNE 7, 2023

After having seen the teaser of the Quest 3 and especially the announcement of the Apple Vision Pro (about which you can read my opinion here ), I’m always more convinced that we have entered into a new phase of XR history. We were mostly all nerds playing with the technology and having fun with it.

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XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Meanwhile, the immersive industry is coming closer to a potential paradigm shift in 2024, as big technology brands plan to make a mark on the emerging sector. Parkinson also noted other major trends would involve the “expansion of display technology” as well as further AI integrations.

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GizModo VR

OCTOBER 26, 2021

It’s rumored that Oculus is working on getting Apple Health to track VR workouts , and a leaked HTC Vive concept shows that getting sweaty in VR is definitely something headset makers are thinking about. Virtual reality fitness games have become a thing. Now popular VR fitness game Supernatural is adding a new workout… Read more.

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