The Ghost Howls

SEPTEMBER 6, 2022

I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you? Apple headset may be called “Reality”. We have new rumors about the upcoming Apple headset. It seems that one of Apple’s shell companies has just registered the trademarks “Reality One”, “Reality Pro”, and “Reality Processor”.

Apple 351

Apple Haptic Ukraine Oculus 351

The Ghost Howls

DECEMBER 26, 2023

It was not a perfect day because I also had some work-related issues to cope with, but it’s part of life when you are working with cutting-edge technologies I’m curious to know how the holidays are going for you, so answer this post letting me know how life is going for you! Microsoft in the end has decided to deprecate it.

AR 319

AR Microsoft Sony Ukraine 319

Upload VR

MAY 18, 2023

A new report from Bloomberg's Mark Gurman includes some interesting claims about the history of Apple's head mounted displays development effort. In January, Gurman reported that Apple had indefinitely postponed the AR glasses , shifting its full focus to the upcoming headset and development of a more affordable model down the line.

Apple 128

Apple Head Mounted Display Magic Leap AR 128

The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

Trends 416

Trends Apple Google Unity 416

XR Today - Mixed Reality tag

JANUARY 5, 2024

This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations. Furthermore, to continue its OEM success, Qualcomm is developing an MR & VR reference design, which Goertek helped create and Tobii assisted by integrating its eye-tracking technology.

Microsoft 67

Microsoft Sony Samsung Immersion 67

XR Today - Big XR News tag

JANUARY 27, 2023

Following last week’s theme of layoffs across the tech sector, this week continues the unemployment trend as influential groups reassess the space and US Courts aim at Google. Recently, Microsoft entered an extended partnership with OpenAI, the firm behind ChatGPT, to expand the tech solution to business clients.

Apple 77

Apple Head Mounted Display Microsoft Trends 77

The Ghost Howls

MAY 7, 2022

The evolution of technology. The evolution of VR is usually compared to the one of other technologies, like the web or mobile. Years pass by and technology shifts and market changes lead to a shuffle of the cards, and new market leaders arise. Render of the possible upcoming Apple device (Image by Antonio DeRosa).

Apple 526

Apple Sony China HTC 526

GizModo VR

MARCH 21, 2022

Microsoft may be the latest victim of a hacking group that has infiltrated some of the world’s largest tech companies in recent months. Read more.

Microsoft 98

Microsoft Groups Software Samsung 98

XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

Apple 98

Apple Immersion AR Hardware 98

XR Today - Mixed Reality tag

JANUARY 24, 2023

Apple Inc has entered talks with roughly six media partner firms to launch a virtual reality (VR) content platform for its upcoming headset, reports revealed on Monday. The partnership aims to integrate the Cupertino-based firm’s Apple TV+ product lineup on the new head-mounted displays (HMDs).

Apple 96

Apple Head Mounted Display Motion Capture AR 96

VRScout

OCTOBER 25, 2016

Virtual reality is being used to test Apple’s self-driving vehicle. According to a Bloomberg report on Tuesday, Apple will be able to continue to keeping their secretive plans to develop self-driving software behind closed doors thanks to virtual reality. For a full list of Apple’s VR plans, we listed out 10 of them back in February.

Apple 150

Apple Canada Virginia Automotive 150

ARPost

MARCH 12, 2021

Multiple technologies combined to fundamentally change the way people and organizations go about their lives. Many leading technology companies such as Facebook, Apple, Microsoft, and Google are investing billions into developing these technologies. We went through what is called a tech cycle. Guest Post.

Augmented Reality 517

Augmented Reality Virtual Reality AR Technology 517

XR Today - Mixed Reality tag

FEBRUARY 19, 2024

A new airline is planning to offer flyers Apple Vision Pro headsets for in-flight entertainment. Beond said the Apple devices will be available for select customers on flights to the Maldives. The airline is a joint venture between a Middle East investment firm and SIMDI Group – a Maldivian hospitality company.

Maldives 95

Maldives Apple Entertainment Tools 95

The Ghost Howls

MARCH 13, 2023

I’ve very limited time, but luckily this week has not been very relevant for the ecosystem, so I’m managing to write this newsletter anyway Top news of the week (Image by Microsoft) AltspaceVR shuts down In one of the saddest moments of the latest years in VR, AltspaceVR has closed its doors.

Ukraine 317

Ukraine Apple Groups Augmented Reality 317

XR Today - Mixed Reality tag

DECEMBER 15, 2023

With the holiday period fast approaching, if XR audiences expected a lull in updates and announcements from significant technology leaders, they would be wrong. Major firms like Apple are sending staff to stores across the USA to train staff using its new MR headset. It appears that 2024 will be a landmark year for XR.

Apple 69

Apple Retail Training Arizona 69

The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

Oculus 243

Oculus Apple Hand tracking Magic Leap 243

XR Today - Big XR News tag

MAY 19, 2023

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. BMW Group Taps Meta for XR Car Gaming System BMW Group USA and Meta Platform’s Reality Labs division have announced a partnership to develop an automotive VR/MR solution.

Apple 68

Apple New Zealand Immersion Unreal 68

XR Today - Big XR News tag

JULY 26, 2023

The Apple Vision Pro has made sensational headlines across global media outlets, leading to renewed interest in virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) technologies. “Everyone was even waiting till Apple announced something. It is not sure what they are building in their garage,” he said.

Apple 77

Apple Eye Tracking Controllers Filming 77

XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Meanwhile, the immersive industry is coming closer to a potential paradigm shift in 2024, as big technology brands plan to make a mark on the emerging sector. Parkinson also noted other major trends would involve the “expansion of display technology” as well as further AI integrations.

Unity 59

Unity Microsoft Training Trends 59

XR Today - Mixed Reality tag

SEPTEMBER 29, 2023

While the event focused primarily on consumer and entertainment innovations and use cases, it revealed critical details on the future of the XR industry and the technology fueling it. The new XR collaboration platform replaces Microsoft’s predecessor, AltspaceVR, and will debut in October as a public preview.

Microsoft 48

Microsoft Immersion Real Estate Washington 48

VRScout

MARCH 20, 2021

To bring a more organic and natural typing experience into VR, a group of researchers from the Department of Computer Science at ETH Zürich , Switzerland have developed a set of wristbands called TapID that—when combined with hand tracking—allows you to “feel” the keys of your virtual keyboard as you type.

Haptic 526

Haptic Switzerland Machine Learning Wearables 526

XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. The OpenXR Working Group leverage industry-wide feedback to improve its API service. Moreover, Muniz explained that OpenXR 1.1

Unity 92

Unity Groups Unreal Industry 92

XR Today - Augmented Reality tag

DECEMBER 11, 2023

The technology’s similarity to pre-existing systems enables the easy integration of XR within a range of business environments, such as construction and healthcare, helping drive the adoption of immersive solutions and devices. A group leading enterprise integration of digital twins is the Orlando Economic Partnership (OEP).

Unity 106

Unity Construction Real Estate Data 106

ARPost

FEBRUARY 6, 2023

Recent technological advancements have pushed the envelope of what modern technologies are capable of. Furthermore, these innovations have greatly changed the way users interact with such technologies. Unfortunately, such beliefs stem from a misunderstanding of the technology and how it works.

Virtual Reality 400

Virtual Reality Unreal Technology Tools 400

Road to VR

JULY 3, 2017

Now that Apple is being open about their interest in VR the company is publicly listing new job postings for a number of roles seeking candidates with VR expertise. See Also: Apple Adds VR Rendering Essentials to MacOS via Metal 2. ” Both roles are part of Apple’s CoreMedia team within their Interactive Media Group (IMG).

360 Video 271

360 Video Apple Groups Software 271

The AR Show

JANUARY 16, 2024

Previously Michael spent nearly a decade working with the Microsoft Hololens team. He was a Principle Engineering Lead at Microsoft for a couple of years, left to be the founding partner of Object theTheory, where he and his team worked with enterprises to leverage AR and VR technologies, often in combination with IoT and AI/Machine Learning.

Machine Learning 59

Machine Learning Microsoft Haptic Software 59

XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. Moreover, as these leading technology firms are developing a range of hardware, the same XR firms are also working to establish accommodating use cases with partners.

Google 58

Google Apple Latvia Retail 58

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

Apple 144

Apple Google Amazon Augmented Reality 144

The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

Apple 331

Apple Unreal Hand tracking Ukraine 331

Hypergrid Business

FEBRUARY 6, 2023

XR is a term that encompasses virtual reality, augmented reality, and mixed reality technologies. I myself switched from Apple to Samsung in 2015 specifically for Samsung’s Gear VR headset. But if Apple beats them to it, I’ll switch back to Apple. Microsoft recently said it will lay off 10,000 employees.

Samsung 109

Samsung Google Microsoft Spain 109

XR Today - Augmented Reality tag

NOVEMBER 6, 2023

Recently, a massively revolutionary benchmark was made by Australian researchers at the University of Technology Sydney and the University of Sydney to produce an “acoustic touch” headset. However, acoustic touch technology sonifies objects, creating unique sound representations as they enter the device’s field of view.

AR 87

AR Healthcare Microsoft Study 87

XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

Apple 93

Apple Magic Leap Technology Trends 93

The Ghost Howls

JANUARY 2, 2019

We all love to make speculations on the technology and I am no exception. Not because I am a genius, but because the technology is still evolving very slowly and so it is very predictable. On the contrary, Microsoft has worked a lot on the platform, to make it more appealing to enterprise customers. Augmented Reality in 2018.

Augmented Reality 394

Augmented Reality Magic Leap Leap Motion AR 394

XR Today - Virtual Reality

JANUARY 1, 2024

Here are some of the VR vendors making waves in the industry as of 2024: RealWear Meta Apple Goertek Pimax Pico HP HTC Vive Samsung Varjo Lenovo Valve Index Vrgineers RealWear Exploring various aspects of the immersive technology landscape, RealWear produces sensors, apps, and hardware for the XR space.

Virtual Reality 130

Virtual Reality Samsung Tools Apple 130

AR Insider

JULY 19, 2021

The Glimpse Group (NASDQ: VRAR) Completes Its IPO. Glimpse companies include Adept Learning, D6, Foretell Reality, Immerse Health Group, Post Reality, and Early Adopter. The streaming giant is going head to head with Microsoft, Sony, Google and Apple. The round was co-led by Qualcomm Ventures LLC and BITKRAFT Ventures.

New York 329

New York AR Groups Immersion 329

The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. Best Buy has already published the page about Quest 3, marked as “Coming Soon”.

Unity 296

Unity Retail Eye Tracking Simulation 296

XR Today - VR Headsets tag

MARCH 4, 2024

The event always wows spectators with a rich lineup of technology vendors and innovations; however, in 2024, XR took centre stage with many firms highlighting major products, addressing device debuts, and entering the market. The Vision Pro bring Apple’s branding into the space and, with it, many eyes.

Head Mounted Display 97

Head Mounted Display Samsung Eye Tracking Immersion 97