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The XR Week Peek (2023.05.15): Google confirms headset with Samsung, Ultraleap teases a new device, and more!

The Ghost Howls

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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The XR Week Peek (2024.03.12): Apple aims at a $1500 Vision device, Plutosphere shuts down, and more

The Ghost Howls

Top news of the week (Image by Apple) Apple aims at a $1500 Vision device Let me tell you what have been the main pieces of news about the Vision Pro I’ve found this week. First of all, Apple has updated the runtime VisionOS to version 1.1, bringing many quality-of-life improvements. More info (VisionOS 1.1)

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How is Google Cultivating AR Marketing?

ARVR

These questions were tackled in a recent report by ARtillery Intelligence, containing narrative analysis, revenue projections, and campaign case studies. In AR, Apple is a good example of this, given its work to seed user demand and developer interest through ARkit and other mobile means. And what are best practices?

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The XR Week Peek (2021.12.06): Upload VR Showcase, Apple headset rumors, and more!

The Ghost Howls

Apple may announce its headset at WWDC 2022. A new week, a new rumor about Apple. This time it comes from Bloomberg, which predicts that Apple will announce its MR headset in June 2022 during WWDC , to launch it some months later, probably during the holiday season. Google details Project Starline. (Image from the web).

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Big XR News from Google, Meta, IGS Orlando, HTC VIVE, and Warpin

XR Today - Big XR News tag

This week has seen its fair share of tricks and treats ahead of the Halloween season, where companies like Warpin Reality, HTC VIVE, Google, Shopify, and Apple, among others, have offered a powerhouse of insights to XR Today on their latest innovations. This has led Google to slash jobs across its operations in recent months.

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ExpressVPN Survey Explores Immersive Tech in the Workplace

ARPost

However, the study also found that over half (57%) of polled employees and over three-quarters (77%) of polled employers are interested in immersive work. Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. Further, these platforms are improving but a lot still have hiccups.

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XR Advertising Case Study in Focus: Meta and MADE.com

XR Today - Augmented Reality tag

There are countless other companies already vying for attention in the same landscapes, like the Google search engines and social media platforms. The company decided to try building an AR experience specifically for people using Apple iOS devices. The solution would be accessible only to Apple users, via ads on Facebook.