Road to VR

DECEMBER 13, 2023

According to a report from The Information , ByteDance subsidiary Pico Interactive is pulling the release of its next consumer-focused standalone headset in effort to no longer compete directly with Meta Quest, instead positioning its next device to compete with Apple’s $3,500 Vision Pro mixed reality headset.

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Road to VR

JUNE 12, 2023

Cloudhead Games is one of the most successful and senior VR studios in the industry. In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset.

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ARPost

JULY 21, 2023

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. Somehow I’ve been following it for the last seven years,” said Almeida.

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VRScout

AUGUST 19, 2020

Apple threatens to withhold support for ARKit and upcoming VR technology on Unreal Engine. For those who may be out of the loop, last week Epic Games filed a lawsuit against Apple after the company pulled their megapopular multiplayer game Fortnite from the iOS App Store. We are asking the court to stop this retaliation.

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Road to VR

APRIL 22, 2024

Today Meta made what is likely to be an industry-altering announcement: it plans to open up the Quest operating system to third-party device makers. This strategic move by Meta is no doubt an emulation of the Android model, in which Google offered up its Android operating system for smartphone makers to use with their own hardware.

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Upload VR

JUNE 6, 2023

Believers in virtual and augmented reality found themselves sleepless and stirring on the eve of Apple's keynote address at WWDC23. As the moment drew near for the 10 am Pacific keynote from Apple, people watched who had bet their livelihoods on the belief that one day we'll wear glasses that are personal computers. Apple Vision Pro.

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XR Today - Augmented Reality tag

APRIL 22, 2024

Apple’s annual Worldwide Developers Conference (WWDC) is coming. Apple will host a widely published in-person keynote showcase during the event, followed by three days of virtual content to bring budding developers the latest updates. Apple has not confirmed any Vision Pro-related WWDC news. Could WWDC 2024 be an XR Showcase?

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Upload VR

FEBRUARY 6, 2024

YouTube is planning to build an Apple Vision Pro app. Watching traditional media on a giant virtual screen is a key focus of Apple Vision Pro. In fact, Google has done this for all its iPad apps. You can choose between watching in your real room (optionally darkened), a fully virtual environment, or a blend of both.

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XR Today - Mixed Reality tag

JANUARY 12, 2024

This new wave of hype comes from Apple’s Vision Pro MR headset, due next month, attracting eyes to the XR space with a re-envision spatial computing approach. Apple Vision Pro Debuts for US Customers on February 2 Apple has confirmed that its new MR headset will be released on February 2.

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XR Today - Mixed Reality tag

APRIL 18, 2024

Recently, Google released an update to its Quest 3 YouTube application, which allows users to stream 8K videos to their Meta Quest 3 – at least in theory. While the firm still rules the XR device marketplace with its popular Quest lineup, the space is being shaken by vendors like Apple, LG, and Samsung entering the market.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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XR Today - Mixed Reality tag

APRIL 3, 2024

Apple Vision Pro’s latest update optimises the device’s persona remote immersive communication feature, further boosting the device’s potential of bringing immersive conferencing features to the productivity-focused device. Apple first noted the Avatar system would upgrade during its Vision Pro 1.1 In version 1.1,

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Upload VR

APRIL 11, 2024

Google I/O 2024 takes place on May 14, and the company confirmed it will include "AR announcements". Early last year Samsung officially announced it was working on an XR headset, with Google handling the system software via a new variant of Android and Qualcomm providing the chipset.

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Upload VR

MARCH 1, 2024

Google reportedly asked Meta to partner and "contribute to" its upcoming XR platform, but Meta said no. That same year, Lenovo launched a standalone headset running Daydream, Google's own VR OS that included its Google Play Services, Play Store, Google apps, and VR core technology on top of AOSP.

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AR Insider

MAY 24, 2021

This week, we dive into Snap’s new AR Spectacles, Google I/O takeaways and Digilens’ new reference frames. Epic tried to establish that Apple is an “essential utility,” meaning infrastructure that can be uncompetitively withheld, like a bridge, but it just wasn’t landing. W elcome back to Spatial Beats.

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Road to VR

FEBRUARY 15, 2024

Samsung has partnered with Google to make an XR headset, although the South Korean tech giant hasn’t tipped its hand on what to expect just yet. That’s a patently Apple recipe though that Samsung may not be able to easily replicate. The question is: what can Samsung bring to the table that Apple and Meta can’t?

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Upload VR

NOVEMBER 7, 2023

Meta's CTO says Google declined a request to bring its Play Store to Quest. We would love for Google to bring their Play Store of apps to VR. The Google Play Store is Google's Android app store that comes with most Android phones and tablets, with the notable exception of Amazon's Fire tablets and some Chinese brands.

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XR Today - Mixed Reality tag

MARCH 12, 2024

Last week, Apple introduced its first public update to its debut XR device, improving many core features as the firm starts its spatial computing journey. The Apple Vision Pro was only released last month, and Apple is already moving forward to optimise the product for early adopters. Apple also released version 1.1

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ARVR

JUNE 25, 2021

As you may have heard, Apple recently launched 3D urban navigation?—?its its answer to Google Live view. Not to be outdone, Google fired back with an update of its own: better landmark detection in Google Lens. But buried in that announcement was a notable nugget: Google Lens is used 3 billion times per month.

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ARPost

JULY 16, 2019

The Healthcare Industry, VR, and AR. The interviewees discuss how they bring AR and VR tech into the healthcare industry. The wireless consumer and enterprise VR headsets are now available and are a major breakthrough product for all industries. See Also: Virtual Reality in Senior Care Communities: What Are the Benefits?

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Road to VR

FEBRUARY 26, 2024

Proton Pulse , originally created for the Oculus Rift DK1 development kit in 2013, has been re-released on Apple Vision Pro this week. The game was also released on Google Cardboard, Google Daydream, Samsung GearVR, Oculus Go, and the Oculus Rift consumer headsets.

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The Ghost Howls

JULY 17, 2023

More info (Roblox is coming to Quest — Road To VR) More info (Roblox is coming to Quest — Upload VR) More info (Roblox on Quest may increase scrutiny on the platform) Other relevant news (Image by WIRED) Mark Lucovsky has left Google Mark Lucovsky has just left Google. More info iVRy makes the PSVR2 work with SteamVR!

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VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. By 2024, we could be looking at a roughly $300 billion industry. ” Concept art of Apple’s XR device / Image Credit: The Information. on-year whereas its competitors, Apple and Xiaomi, grew 25.5% respectively. respectively.

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ARVR

JULY 11, 2022

These include industrial AR , consumer VR , and AR shopping. In AR, Apple is a good example of this, given its work to seed user demand and developer interest through ARkit and other mobile means. But greater impact could come from the web’s most traveled destination: Google. AR continues to evolve and take shape.

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Road to VR

OCTOBER 28, 2017

I had a chance to catch up with Blau at Google I/O on May 17th, 2017 where we talk about the state of the VR & AR industries and what some of the potential catalysts for consumer adoption might be. LISTEN TO THE VOICES OF VR PODCAST.

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XR Today - Mixed Reality tag

FEBRUARY 28, 2024

This week at Mobile World Congress (CES) 2024 in Spain, HTC VIVE is showing face with a strong presence as a leading enterprise XR solutions provider reacting to industry trends to create its products. A defining factor of the Vision Pro is its controller-less design, instead leveraging tracking technology to record inputs.

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Upload VR

AUGUST 24, 2023

Google reportedly plans to provide AR glasses system software for hardware companies from 2025. In June Business Insider's Hugh Langley reported that Google had cancelled its own glasses hardware project amid the mass layoffs at the company and the departure of its AR/VR chief Clay Bavor.

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UploadVR Between Realities podcast

JULY 3, 2017

Apple revealed a lot of details about its impressive new ARKit platform at its event at WWDC 2017 last month, but it didn’t mention that one of its most popular apps already supports the new feature. The latest version of Apple Maps has ARKit support built in. Take a look at the support below. It’s quite a thing.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Here is it, today, the Apple Vision Pro finally falls into the hands of US customers. With much said about the headset and hype at an all-time high, the fallout of such a monumental device release could create shockwaves across the industry, bringing many fresh eyes and investments to the space.

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Upload VR

FEBRUARY 19, 2024

Reaching into a website and pulling an object into your room isn’t exactly a new idea, but beautifulthings.xyz accomplishes the job on Apple Vision Pro very well. Google, meanwhile, at least gave employees enough time to migrate and open source their work before shutting down.

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Upload VR

APRIL 3, 2024

Apple's Spatial Personas immediately change what it means to connect with someone else through virtual reality. We opened Apple's Freeform whiteboarding app and started putting together a list of movies we want to watch in VR. What Apple Vision Pro's FaceTime was like before Spatial Personas.

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XR Today - Mixed Reality tag

JUNE 1, 2023

Industry conversation on the Metaverse and XR has also fuelled discussions across the Augmented World Expo (AWE) USA 2023. Following mainstream media coverage of the Metaverse, stating that it was ‘dead’ and no longer viable, companies and experts across the industry have begun pushing back against the mainstream narrative.

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Road to VR

MAY 9, 2018

The post Microsoft Store to Lead Industry in Revenue Share to non-Game VR App Devs appeared first on Road to VR. SEE ALSO Microsoft Introduces New AR/VR Apps for Remote Assistance, Layout Visualization. Check out more details on the Microsoft blog post.

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Voices of VR

FEBRUARY 6, 2024

I had a chance to catch up with Road to VR co-founder and executive editor Ben Lang, who has had a number of demos in 2023, and has actually had early review access to the Apple Vision Pro for more than a week now (his full review should be landing either this week or next).

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XR Today - Big XR News tag

OCTOBER 20, 2023

This week has seen its fair share of tricks and treats ahead of the Halloween season, where companies like Warpin Reality, HTC VIVE, Google, Shopify, and Apple, among others, have offered a powerhouse of insights to XR Today on their latest innovations. This has led Google to slash jobs across its operations in recent months.

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Road to VR

SEPTEMBER 21, 2019

Steadily becoming the biggest open-secret in the industry… more evidence has come to light that Apple in ongoing development of an AR headset. The mode is part of Apple’s ‘StarBoard’ system which was recently uncovered in iOS and described therein as a “system shell for stereo AR enabled apps.”

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XR Today - Augmented Reality tag

JULY 21, 2023

After months of tinkering and testing, Project Iris, Google’s latest AR innovation, appears to be another “Google Glass Failure.” For years, Google has been toying with the idea of becoming a real competitor in the extended reality market. But for all its innovation and resources, Google’s AR ideas never really seem to pan out.

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