ARPost

NOVEMBER 11, 2022

It was also an explosive opportunity for the immersive tech industry with many promoting the metaverse as the new office water cooler. Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta. Most have never heard of other immersive tech companies like Magic Leap and NVIDIA.

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Survey Immersion Magic Leap Technology 441

ARPost

DECEMBER 10, 2022

While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). For example, Magic Leap has had a partnership with Google Cloud for the past year now. Right now, a lot of cloud services serve industry – where it is doing very impactful things for industry.

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Magic Leap Software Hardware Amazon 381

Tech Trends VR

FEBRUARY 24, 2019

In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality.

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Magic Leap Microsoft San Francisco Trends 282

XR Today - Mixed Reality tag

JUNE 1, 2023

Industry conversation on the Metaverse and XR has also fuelled discussions across the Augmented World Expo (AWE) USA 2023. Following mainstream media coverage of the Metaverse, stating that it was ‘dead’ and no longer viable, companies and experts across the industry have begun pushing back against the mainstream narrative.

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Industry Magic Leap Technology Immersion 95

VRScout

SEPTEMBER 8, 2018

The same is true of the VR industry. After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . Magic Leap is tackling this as a humble start up with $2.3B. Now, the hardware cycle is drawing to a close.

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AR Magic Leap Conference North America 273

Road to VR

SEPTEMBER 18, 2019

SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally. Notably, Luxottica partnered with Google in 2014 to design and distribute additional frames for Google Glass in effort to make the smartglasses a high fashion item.

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AR Magic Leap Wearables Google 269

XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

Industry 93

Industry Apple Unity North America 93

XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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Apple Immersion AR Hardware 104

XR Today - Augmented Reality tag

MAY 25, 2023

Meta’s Spark, Google’s ARCore, and Apple’s ARKit platforms are some of the best platforms for this. Companies such as Xreal, RealWear, ThirdEye, Magic Leap, and Lenovo have developed smart glasses for industrial field services.

Retail 85

Retail Augmented Reality Industry AR 85

Road to VR

NOVEMBER 2, 2017

Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now. There are however too reluctant holdouts left; Apple and Magic Leap, but it remains to be seen what either are bringing to the table. image courtesy Khronos Group.

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Microsoft Magic Leap AR Groups 261

The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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Magic Leap Augmented Reality AR Florida 170

XR Today - Mixed Reality tag

JANUARY 23, 2024

Many XR industry giants, such as Google, Magic Leap, and Meta Reality Labs, are poised to appear at the event. Business leaders who are taking note of industry events like SPIE.AR|VR|MR VR|MR 2024 One of the most valuable parts of an industry event is the keynotes and seminars. Notably at SPIE.AR|VR|MR,

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San Francisco Conference Magic Leap Industry 86

XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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Apple Magic Leap Technology Trends 98

AR Insider

JANUARY 11, 2021

B from Google, Disney, AT&T, Alibaba Group, JP Morgan, Kleiner Perkins, Qualcomm, and other brand name investors to make see-through AR glasses, and the content, optics, chips, and AI that go in them. A year later Magic Leap ran out of cash and laid off half the company. Image source: Apple. Niantic acquired 6D.ai

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Magic Leap Government Apple AR 220

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Way deeper. Not all of this will be announced at WWDC.

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Apple Google Amazon Augmented Reality 144

The Ghost Howls

MAY 1, 2018

On Friday, a report on CNET shook a bit the XR community revealing that Apple is working on an AR/VR headset for 2020. An article that has become pretty popular, since every time that Apple makes something in an industry, it for sure changes all the market dynamics. Let’s take point 1: Apple is working on an AR/VR headset.

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Apple AR Magic Leap Eye Tracking 153

Upload VR

APRIL 26, 2024

LCoS isn't a new technology, it has been used in movie projectors since the 90s as well as in AR products like HoloLens 1 and Magic Leap 2. Apple reportedly postponed its full AR glasses “indefinitely” last year, and Google reportedly killed its internal glasses project in favor of making the software for third parties instead.

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Hardware AR Oculus Magic Leap 143

AR Insider

OCTOBER 22, 2020

This first part of the series describes a major hurdle and the current industry assumptions about how to address this hurdle. Given the unimpressive adoption of Google Glass and everything that has come since, should we assume AR glasses need another couple of decades before becoming good enough for broad adoption? We’ll get into that.

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AR Wearables Industry Magic Leap 284

Road to VR

MARCH 19, 2017

” Lets be honest, the last few years have seen some pretty wild speculation from industry analysts whilst the excitement and hype surrounding the most recent renaissance in immersive technology has ridden high. SEE ALSO What VR Headset Makers (not analysts) Have Actually Said About Sales Expectations.

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AR Virtual Reality Magic Leap Samsung 258

UploadVR Between Realities podcast

NOVEMBER 4, 2016

The VR and AR markets are full of companies of various sizes with many roles in the VR industry, when you consider how many verticals there are it can get confusing. billion from companies listed below like Google and Qualcomm. Google – NASDAQ: GOOG – Cardboard, Google VR, Daydream & Tango, VR cameras, Tilt Brush.

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Industry Magic Leap Samsung Amazon 100

XR Today - Augmented Reality tag

FEBRUARY 20, 2023

Nreal, Meta, Magic Leap, and RealWear produce AR devices that suit consumer, enterprise, or industrial environments. While the device does not secure massive enterprise of industrial use, the product is becoming popular with many marketing teams to present viewers at home with a media experience that boasts engagement.

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Magic Leap Immersion AR Hardware 105

Robert Scoble

JUNE 4, 2019

The Apple Privacy Wall/Strategy Analysis of How Apple will Come at Oculus Next Year. At I nfinite Retina we soon will be sharing research on the Spatial Computing industry, this post gives you a little taste. Apple is clearly going after Facebook. Same with Google. We see several ways: 1.

Apple 75

Apple Magic Leap Strategy Google 75

The Ghost Howls

FEBRUARY 17, 2020

The Coronavirus is impacting the whole XR industry. The damn coronavirus Covit19 is ruining the life of millions of Chinese people, and together with this, it is also impacting various industries, XR included. Apple now lets add you add “buy” button to AR Quick Look. More info (Use Google Translate). Image by MWC).

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Magic Leap San Francisco AR Sony 212

The Ghost Howls

MAY 8, 2023

The first one is that since the Gaming Showcase is happening on June, 1st, it seems positioned in a way to make Meta perform some announcements right before the Apple WWDC. Apple WWDC is where the Apple Reality headset may be announced, and it is taking place on June, 5th.

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AR Gaming Augmented Reality China 274

XR Today - Augmented Reality tag

FEBRUARY 8, 2023

These have appeared across Google’s ARCore, Niantic’s Lightship AR developer kit (ARDK), Snap Lens, Meta’s Reality system, and Apple’s ARKit platforms, namely for smartphones. Magic Leap also pivoted to healthcare , with the Florida-based firm designing its AR headsets for surgeons and medical professionals.

AR 79

AR Magic Leap Augmented Reality Florida 79

Upload VR

DECEMBER 22, 2023

LCoS isn't a new technology, it has been used in movie projectors since the 90s as well as in AR products like HoloLens 1 and Magic Leap 2. LCoS displays are essentially LCD microdisplays, though using reflection instead of transmission to form an image.

AR 145

AR Magic Leap Taiwan Technology 145

ARVR

JULY 15, 2020

With the world reeling from COVID-19, changes to consumer experience across numerous industries, from live sports and entertainment to education, are inevitable. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

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Augmented Reality Virtual Reality Tips AR 130

UploadVR Between Realities podcast

OCTOBER 14, 2016

As the virtual reality industry makes its way through this highly important first year of commercial availability for its flagship headsets, it is being bolstered by most of the major tech companies. Google , Intel, Facebook and Microsoft have all either already begun or announced significant VR initiatives in the past 12-24 months.

AR 100

AR Magic Leap Augmented Reality Motion Capture 100

AR Insider

OCTOBER 1, 2019

Microsoft, Google and Apple all have their own approaches to augmented reality and virtual reality, but the race for the face is particularly critical to Facebook and Amazon, because they have yet to establish computing gateways. Meanwhile, heftier VR products from Facebook’s Oculus and Magic Leap have mostly been for gamers.

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Amazon San Jose Google Microsoft 157

ARPost

APRIL 29, 2021

After all, AR, and AR remote collaboration in particular, is a huge industry that is rapidly changing and there was no way we were going to catch everything in this article. The platform, which won last year’s Auggie Award for Best Enterprise Solution, is compatible with MR headsets like HoloLens and Magic Leap.

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AR Augmented Reality Microsoft Magic Leap 266

Upload VR

JULY 19, 2023

These downgrades reflect the wider difficulties across the industry in the struggle to try to bring transparent AR glasses out of the realm of science fiction and into real products. LCoS microdisplays were used in HoloLens 1 and are used today in Magic Leap 2.

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AR Magic Leap Apple Technology 80

UploadVR Between Realities podcast

MAY 8, 2017

Some industry players have already talked about the death of the smartphone , but those groups also missed out on the smartphone altogether so they’re ambitious to move on to the next platform. The best examples of this are the Magic Leap prototypes, Microsoft Hololens and Qualcomm’s VR reference design.

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AR Microsoft Google Magic Leap 149

ARVR

JANUARY 22, 2021

But they got acquired by Google, so they´re gone for now. And Magic Leap , the company we all put our AR faith in, has refocused their strategy away from consumers and towards healthcare, defense and telecommunications. You guessed it: The Apple AR glasses. Well, Apple has been warming up to this for several years.

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AR Augmented Reality Apple Trends 130

VRScout

SEPTEMBER 19, 2016

You can enjoy the full audio recording below: Episode 28 of the VRScout Report, we got new 360 toys on iOS, Hololens is helping elevator technicians, VR might help you control your dreams, Apple CEO Tim Cook on augmented reality, VR/AR industry funding wrapup, and more… iOS NOW CAN TAKE 360 PHOTOS WITH GOOGLE CARDBOARD CAMERA, TOO.

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Razer Augmented Reality Fove Oklahoma 150

The Ghost Howls

AUGUST 24, 2020

The entire community is rioting , and many important people in the industry have also poured gasoline on the fire. Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine.

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Unreal Apple Government Data 424

The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

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Apple Oculus China Magic Leap 514

XR Today - Augmented Reality tag

DECEMBER 27, 2022

Industry verticals worldwide leverage AR to complete incredible tasks such as remote guidance, education, surgery, collaboration, and entertainment. Google, Apple, and other map programmes offer this functionality to users. Google also revealed the world’s first smart glasses, Google Glass, in 2013.

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Augmented Reality AR New York City Exercises 83