Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

Apple 220

Apple Hand tracking AR Virtual Reality 220

Upload VR

MARCH 1, 2024

Google reportedly asked Meta to partner and "contribute to" its upcoming XR platform, but Meta said no. The claim comes from a report from The Information today, citing "a person involved in the talks." But less than two years later in late 2019 Google abandoned the Daydream platform, and no other standalone headset ever used it.

Google 144

Google Hardware Strategy Samsung 144

The Ghost Howls

MARCH 12, 2024

Top news of the week (Image by Apple) Apple aims at a $1500 Vision device Let me tell you what have been the main pieces of news about the Vision Pro I’ve found this week. First of all, Apple has updated the runtime VisionOS to version 1.1, More info Dreamscape becomes Dreamscape Immersive Dreamscape has pivoted.

Apple 334

Apple Poland Eye Tracking Ukraine 334

The Ghost Howls

MAY 23, 2022

Image from The Information). New reports highlight some episodes of the life of Apple XR glasses. This week The Information has written a long report about the history of Apple XR glasses. Google launches “Immersive Stream for AR”. Top news of the week. appeared first on The Ghost Howls.

Apple 481

Apple AR Augmented Reality Ukraine 481

Road to VR

MARCH 4, 2024

A report from The Information last week alleged Meta and Google held talks in effort to bring Android XR to Quest. Google abandoned Daydream after less than 2 years, while Meta grew Oculus (now Quest) to tens of millions scale,” explains Heaney. million apps built for iPhone in addition to 1,000+ visionOS native apps.

Google 248

Google Apple Software Hardware 248

The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

Trends 445

Trends Apple Google Unity 445

VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. While company’s such as Apple and Meta have already begun the development of their own dedicated XR devices, however, Samsung has continued to focus on expanding its lineup of foldable smartphones. respectively. respectively.

Samsung 454

Samsung AR Apple California 454

XR Today - Augmented Reality tag

NOVEMBER 22, 2022

This week, Google is rolling out a long-awaited update for its Maps service, integrating augmented reality (AR) navigation visualizations, search functions, and immersive retail tools, 9 to 5 Mac reported. The software giant first previewed Google Maps Live View’s AR functions in September.

Google 96

Google AR Los Angeles San Francisco 96

XR Today - Augmented Reality tag

APRIL 22, 2024

Apple’s annual Worldwide Developers Conference (WWDC) is coming. Apple will host a widely published in-person keynote showcase during the event, followed by three days of virtual content to bring budding developers the latest updates. Apple has not confirmed any Vision Pro-related WWDC news. Could WWDC 2024 be an XR Showcase?

Apple 92

Apple China Samsung Industry 92

UploadVR Between Realities podcast

FEBRUARY 2, 2017

Apple is a tough nut to crack when it comes to future projects. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be. The patent is for a “wearable information system having at least one camera.”

Wearables 100

Wearables Augmented Reality Apple AR 100

The Ghost Howls

JULY 10, 2023

It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days! Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm.

Samsung 217

Samsung Apple Las Vegas China 217

The Ghost Howls

JULY 17, 2023

Roblox has 66M users , and the fact that some of them may buy a VR headset to try their worlds in an immersive way can only be positive for the sales of Quest and VR in general. Before you can say “Who the hell is even that” let me tell you that he was tasked to develop Google’s new XR operating system. In the end, he did it.

Google 302

Google Virtual World Strategy Ukraine 302

XR Today - Augmented Reality tag

MAY 22, 2023

As companies search for more immersive ways of connecting with their clients in a digital world, AR represents one of the most accessible forms of extended reality. With this technology, we can all create and enjoy more immersive experiences. It’s the Google version of the “ARKit” experience from Apple.

Google 97

Google Unity AR Augmented Reality 97

The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

Apple 424

Apple Samsung Eye Tracking Google 424

Upload VR

JUNE 6, 2022

Apple is working on headset versions of its core apps as well as the ability to view a Mac’s display, Bloomberg’s Mark Gurman reports. Last year Gurman , The Information , and supply chain analyst Ming-Chi Kuo released reports claiming Apple is working on a premium headset for VR and AR with high resolution color passthrough.

Apple 129

Apple New York AR Unreal 129

ARVR

MARCH 31, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Apple.

Apple 130

Apple AR Retail Data 130

XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

Apple 96

Apple Immersion AR Hardware 96

AR Insider

JUNE 23, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

Wearables 250

Wearables Apple AR Trends 250

VRScout

JULY 12, 2021

Tech giants such as Apple, Google, Facebook and Microsoft have invested heavily into AR, VR and MR to speed up mass adoption through both hardware and software solutions.” There’s currently no shortage of immersive gambling experiences available on VR headsets at the moment. For more information visit here.

AR 519

AR Magic Leap Microsoft HTC 519

ARPost

OCTOBER 9, 2021

If you want to build a career in immersive technologies , you can start by getting your degree in this field. Throughout the program, students will learn how to use modern immersive technology primarily for communication purposes, with a focus on the aspects of ethical and social improvements.

Ohio 432

Ohio Virtual Reality Gaming Michigan 432

VRScout

DECEMBER 5, 2022

The immersive sports experience made its debut during yesterday’s game against the Seattle Seahawks. We developed ARound to enhance those feelings through highly immersive and interactive AR experiences that complement the action on the field,” said Josh Beatty, founder and CEO of ARound. For more information visit here.

Los Angeles 405

Los Angeles AR Seattle Augmented Reality 405

The Ghost Howls

DECEMBER 6, 2021

Apple may announce its headset at WWDC 2022. A new week, a new rumor about Apple. This time it comes from Bloomberg, which predicts that Apple will announce its MR headset in June 2022 during WWDC , to launch it some months later, probably during the holiday season. Google details Project Starline. (Image from the web).

Apple 296

Apple Razer Japan AR 296

ARPost

JANUARY 20, 2022

It provides users with a more immersive way of engaging with and searching for information. Many big tech companies like Facebook, Apple, and Niantic are scrambling to create their own proprietary AR clouds. The information in the cloud can be shared and accessed by multiple users regardless of the AR device they’re using.

AR 405

AR Augmented Reality Tourism Technology 405

XR Today - Augmented Reality tag

JULY 21, 2023

After months of tinkering and testing, Project Iris, Google’s latest AR innovation, appears to be another “Google Glass Failure.” For years, Google has been toying with the idea of becoming a real competitor in the extended reality market. But for all its innovation and resources, Google’s AR ideas never really seem to pan out.

Google 67

Google Augmented Reality AR Wearables 67

The Ghost Howls

NOVEMBER 14, 2022

Image from The Information). Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. So, forget about an Apple headset that is going to enter the mainstream , as I already sold in this previous article.

Apple 343

Apple China Ukraine Unity 343

The Ghost Howls

DECEMBER 21, 2021

Image by Google). Google is reportedly working on an AR operating system. In some of my past newsletters, I warned you that we shouldn’t forget about Google/Alphabet in the race to our mixed reality future. Now we have finally an official confirmation of the fact that Google is working on an AR device. Tilt Brush).

Google 383

Google AR China Augmented Reality 383

AR Insider

JUNE 25, 2020

A nnouncements at WWDC this week continue to paint a picture of Apple’s long-term AR play. But more closely related to AR and its common graphical connotations, Apple announced GeoAnchors for ARkit 4. Is Visual Mapping Apple & Google’s Next Battleground? Google has the above-mentioned efforts.

AR 277

AR Apple Retail Data 277

The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

Apple 320

Apple Unreal Oculus Tools 320

Road to VR

FEBRUARY 8, 2024

Vision Pro is getting a ton of social media engagement after it launched earlier this month, which is great since people are finding out just how Apple’s first mixed reality headset can fit into their lifestyle. You won't find it in Apple's marketing but the Vision Pro is the ultimate cooking computer.

Apple 251

Apple Filming Examples Gaming 251

Full Dive Gaming

MAY 25, 2022

Every Friday we release FULL PODCASTS on all Your Favorite major platforms: Spotify, Apple, Google. Every Friday we release FULL PODCASTS on all Your Favorite major platforms: Spotify, Apple, Google. APPLE: [link]. GOOGLE PODCASTS: [link]. More information at [link]. SUPPORT US: -[link].

Immersion 52

Immersion Latency Apple Google 52

XR Today - VR Headsets tag

MARCH 4, 2024

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. Now, it appears that various major firms are joining suit by developing immersive workplace solutions. HTC VIVE has announced new enterprise immersive services for its XR Elite Business Edition product.

Head Mounted Display 94

Head Mounted Display Samsung Eye Tracking Immersion 94

AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

Augmented Reality 196

Augmented Reality Amazon Apple Virtual Reality 196

Road to VR

FEBRUARY 19, 2019

In the past, users popped into vTime using a number of devices, including Cardboard, Go, Gear VR, Rift, Vive, Windows VR, and smartphones using what the company calls a ‘magic window’ Now smartphone-clad users can also engage in chats using handheld AR thanks to Apple’s ARKit and Google’s ARCore integration released today.

AR 167

AR Apple Augmented Reality Training 167

ARVR

DECEMBER 6, 2022

Metaverse technology, even though still at the very early stage of development, is the expansion of our physical world into a unified, interactive, and fully immersive virtual platform. Further information of Metaverse and NFT, please subscribe to my Medium channel and get more monthly updates. Firstly, what is Metaverse photography?

Wearables 278

Wearables Virtual Reality Construction Virtual Environment 278

AR Insider

FEBRUARY 21, 2020

Can that realization help inform where they’re headed, and thus “skate to where the puck is going” to fill ecosystem gaps? For Apple , it’s all about hardware and making its devices more attractive. For Google , it’s all about search, and boosting query volume with more user touchpoints.

AR 203

AR Amazon Apple Wearables 203

Road to VR

SEPTEMBER 18, 2019

Now, a CNBC report contends that Facebook has struck a deal with Luxottica, the Italian parent company to Ray-Ban and many others, to help design some form of immersive wearable. SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally.

AR 276

AR Magic Leap Wearables Google 276

Hypergrid Business

FEBRUARY 6, 2023

Samsung, in partnership with Qualcomm and Google, has announced plans to develop a new extended reality product. I myself switched from Apple to Samsung in 2015 specifically for Samsung’s Gear VR headset. But when Samsung cancelled the project, I switched to the Google Pixel to stay close to Google’s VR platform.

Samsung 106

Samsung Google Microsoft Spain 106