XR Today - Virtual Reality

JANUARY 31, 2024

Apple Vision Pro apps, coming to Apple’s latest spatial computing experience, will ensure individuals and teams can make the most of their new headset. Initially, Apple didn’t reveal much information about the apps available on the Vision Pro. Think of things like the Apple iCloud and Wallet apps.

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VRScout

JANUARY 10, 2022

Last year rumors began circulating that Apple is in development of its own combination VR/AR headset. Image Credit: The Information. If true, Apple would be one of the few immersive technology companies uninterested in establishing its own virtual world. Feature Image Credit: MacRumors.

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The Ghost Howls

JANUARY 22, 2024

This has been the week when the preorders of the Apple Vision Pro have been opened and s**t just started getting real! I’m very curious about what Apple’s headset is going to bring to our ecosystem… and you? Of course, some people from all over the world made some tricks to buy it anyway.

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XR Today - Virtual Reality

SEPTEMBER 1, 2023

Since Apple confirmed its entry into the extended reality market at WWDC 2023 in June, consumers have been clamoring for an official Apple Vision Pro release date. Advertised as more than just a mixed reality headset, the Apple Vision Pro could mark a new era for extended reality.

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Road to VR

JUNE 21, 2023

Apple Vision Pro has brought new ideas to the table about how XR apps should be designed, controlled, and built. In this Guest Article, Sterling Crispin offers up a concise guide for what first-time XR developers should keep in mind as they approach app development for Apple Vision Pro. Make sure to take this topic seriously.

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Road to VR

JUNE 14, 2023

In addition to offering immersive experiences, Apple says that Vision Pro will be able to run most iPad and iOS apps out of the box with no changes. Apple says that on day one, all suitable iOS and iPad OS apps will be available on the headset’s App Store.

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Road to VR

DECEMBER 27, 2021

Apple may be nearing launch of its long-awaited XR headsets, as the company has reportedly hired Meta’s head of communications for its consumer XR products. At this point it’s fairly clear Apple is preparing its own immersive headsets.

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Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

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VRScout

APRIL 6, 2020

According to a new report by 9to5Mac , Apple is currently in the process of acquiring VR/AR live streaming platform NextVR for a modest $100M. Roller and David Cole, the California-based company has spent the last 10 years working to perfect the immersive live streaming format. Founded in 2009 by D.J. Image Credit: NextVR.

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Road to VR

AUGUST 29, 2022

Multiple trademark filings spotted by Bloomberg over the weekend support the notion that Apple’s long-rumored mixed reality headset will be running under the ‘Reality’ naming scheme. The report maintains Apple may be using a M2 SoC with 16 GB of memory. making it a mixed reality headset.

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Road to VR

MAY 30, 2022

Recent reports maintain we may be seeing a mixed reality headset from Apple sometime soon, however it appears the Cupertino tech giant has filed a global trademark for realityOS, its alleged XR operating system, which could suggest we’ll learn more about that and its XR device(s) as early as next week.

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Road to VR

MAY 18, 2022

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”

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AR Insider

MARCH 24, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. This is the theme of our new series, Location Wars , where we break down who’s doing what… continuing here with Apple. Part II: Apple . Apple’s AR play — as with most endeavors — is to sell hardware.

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The Ghost Howls

MARCH 12, 2024

Top news of the week (Image by Apple) Apple aims at a $1500 Vision device Let me tell you what have been the main pieces of news about the Vision Pro I’ve found this week. First of all, Apple has updated the runtime VisionOS to version 1.1, More info Dreamscape becomes Dreamscape Immersive Dreamscape has pivoted.

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VRScout

NOVEMBER 11, 2019

This past October, TF International Securities analyst and veteran Apple researcher Ming-Chi Kuo released research indicating that Apple would be launching its long-rumored AR headset during the second quarter of 2020 and would be partnering third-party eyeglass brands, hinting at a modular design. Image Credit: Apple.

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XR Today - Augmented Reality tag

APRIL 22, 2024

Apple’s annual Worldwide Developers Conference (WWDC) is coming. Apple will host a widely published in-person keynote showcase during the event, followed by three days of virtual content to bring budding developers the latest updates. Apple has not confirmed any Vision Pro-related WWDC news. Could WWDC 2024 be an XR Showcase?

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Road to VR

JANUARY 17, 2024

As Apple Vision Pro pre-orders approach, the company is offering up new details on its headset. Apple is taking the moment to sharpen its marketing message, and that message is clear: Vision Pro is being pitched hardest for passive media consumption.

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XR Today - Mixed Reality tag

NOVEMBER 9, 2023

Metaroom allows teams to collaborate over immersive visualisations of real-world spaces by leveraging room scanning features on Apple iPhone Pro or iPad Pro devices that generate a digital twin, allowing workers to access the data via the cloud. Will Autodesk Shape XR Design?

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The Ghost Howls

MAY 23, 2022

Image from The Information). New reports highlight some episodes of the life of Apple XR glasses. This week The Information has written a long report about the history of Apple XR glasses. Google launches “Immersive Stream for AR”. While I’m gaining weight, let’s see together the best news of XR from the past week!

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UploadVR Between Realities podcast

FEBRUARY 2, 2017

Apple is a tough nut to crack when it comes to future projects. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be. The patent is for a “wearable information system having at least one camera.”

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Road to VR

JANUARY 29, 2024

One of the big features being touted by Apple is Vision Pro’s ability to play back spatial video captured on iPhone 15. The information was obtained by X (formerly Twitter) user M1Astra , who notes a number of strings found within a beta version of Meta’s app for iOS.

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The Ghost Howls

SEPTEMBER 6, 2022

I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you? Image by The Information). Apple headset may be called “Reality”. We have new rumors about the upcoming Apple headset. According to the usual analysts, this means that the name of the upcoming headset will be Apple Reality.

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Upload VR

AUGUST 30, 2022

An Apple-linked company filed to trademark ‘Reality One’, ‘Reality Pro’, and ‘Reality Processor’, Bloomberg reports. The filings come from a company called ‘Immersive Health Solutions LLC’, a company with no public presence which Bloomberg reports is linked to Apple.

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AR Insider

FEBRUARY 8, 2021

This week, we look at Apple’s moves across the spatial spectrum, Magic Leap 2, And Oculus Quest game sales among other items. Let’s dive in… Apple VR rumors mounting up. Macrumors called our attention to articles in the Verge and Bloomberg that quote an unnamed source who’s supposedly seen Apple’s debut consumer HMD.

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XR Today - Mixed Reality tag

DECEMBER 15, 2023

Immersive training solutions have become increasingly popular in recent years. With immersive learning, companies can embed employees in realistic, authentic training scenarios. Studies show that immersive learning experiences can deliver results faster and more cost-effectively than traditional training initiatives.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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XR Today - Mixed Reality tag

MAY 3, 2024

Apple Vision Pro battery life has been a hot topic of conversation ever since Apple announced its proprietary spatial computing headset. Apple chose this design strategy for a reason. Apple Vision Pro Battery Life: The Basics So, how much battery life do you actually get with the Apple Vision Pro?

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Upload VR

APRIL 19, 2023

Apple is building a "a trove of software and services" for its upcoming AR/VR headset, Bloomberg's Mark Gurman reports. Interestingly, Gurman claims gaming will now be "a central piece" of Apple's offering, representing "a reversal from Apple’s stance earlier in the product’s development".

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XR Today - Mixed Reality tag

MARCH 27, 2024

Tencent is reportedly providing the Apple Vision Pro a much-needed bridge to the Chinese market by making some of its most popular apps available on the device. We already know that Apple is planning to release the Apple Vision Pro later this year, as Tim Cook, Apple’s CEO , confirmed to state media at the China Development Forum in Beijing.

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The Ghost Howls

MAY 14, 2023

More information about Google’s XR headset are coming “later this year” Google and Samsung will release an XR headset (Image by Google) Google, Qualcomm, and Samsung are working on an XR headset. The idea of the project is to make remote meetings more realistic, natural, immersive, and break the dullness of Zoom meetings.

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VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. While company’s such as Apple and Meta have already begun the development of their own dedicated XR devices, however, Samsung has continued to focus on expanding its lineup of foldable smartphones. respectively. respectively.

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Upload VR

JANUARY 14, 2024

Apple Vision Pro in-store demos start on launch day, and Apple will likely seek to make the best possible first impression. Earlier in the week Apple announced that Vision Pro will launch in the US on February 2, with preorders opening this Friday, and will be exclusively available from Apple's web store and physical Apple Stores.

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XR Today - Mixed Reality tag

JUNE 7, 2023

After approximately seven years of development, the Apple Vision Pro headset is finally here. For some time now, consumers have been on the edge of their seats waiting for an official Apple AR/VR announcement. Despite this, Apple’s Vision Pro headset seems a revolutionary addition to the industry.

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The Ghost Howls

JULY 10, 2023

It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days! The release date should have been early 2024, but it seems that the Korean company has informed its suppliers that this date may have been moved forward of “one to two quarters”.

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XR Today - Mixed Reality tag

DECEMBER 29, 2023

Apple Optic ID represents just one of the latest features of the upcoming Apple Vision Pro headset. Ever since it announced its spatial computing headset in June 2023, Apple has begun gradually releasing more insights. Like with most Apple products, full details on the headset are scarce. What is Apple Optic ID?

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AR Insider

JUNE 23, 2020

The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. In the near term, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration. Back to AR, Apple’s wearables category is where AR glasses will live. Head Start.

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XR Today - Augmented Reality tag

OCTOBER 23, 2023

Earlier this year, Apple debuted its Vision Pro XR headset to provide an immersive productivity tool to act as a technology leap forward following the firm’s Mac laptop and desktop portfolio. Users can then view their iPhone-captured 3D spatial recordings via Apple’s Vision Pro MR headset as an AR visualisation.

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