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Apple Joins Pixar, NVIDIA, & More to “accelerate next generation of AR experiences” with 3D File Protocol

Road to VR

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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The XR Week Peek (2022.06.13): Apple doesn’t show its AR glasses at WWDC, Meta delays its AR plans, and more!

The Ghost Howls

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

In my opinion, Magic Leap 2 is a superior device to HoloLens 2 (see my hands-on here ), so I think that with these prices, it can have good success in the enterprise market, starting to gain shares with regard to Microsoft. Apple to launch a second “more affordable” headset in 2025. Other relevant news. Image from the web).

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Vision Pro Currently Only Has Around 200 Native Apps Ready for Launch

Road to VR

There’s going to be a ton of apps available on Vision Pro day one, with more than one million iOS and iPad apps working in compatibility mode on Apple’s first mixed reality headset. Free Red Bull TV: Watch Live Events Red Bull Free MUBI: Stream Great Cinema MUBI, Inc. Free AdBlock Pro: Browser AdBlocker Crypto Inc.

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Big News from XR Awards, Microsoft, Meta, and Sony

XR Today - Big XR News tag

However, there will most likely be a changing wave of opinion after Apple announces its presumably killer consumer XR device. Apple appears to be very close to announcing an immersive product, with the leading computing firm prompting AR/VR/MR outlets to cover the event.

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Apple Teases Reality Pro Specs, Disney Partnership

XR Today - Mixed Reality tag

Apple Inc has entered talks with roughly six media partner firms to launch a virtual reality (VR) content platform for its upcoming headset, reports revealed on Monday. The partnership aims to integrate the Cupertino-based firm’s Apple TV+ product lineup on the new head-mounted displays (HMDs).

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#ICYMI: XR Today’s Big News Show on the Apple Vision Pro

XR Today - Big XR News tag

The Apple Vision Pro has made sensational headlines across global media outlets, leading to renewed interest in virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) technologies. This ranged from user interfaces (UIs), filming, controls, and hardware optimisation. ’ However, in reality, none of the headsets are sexy.

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