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Pico Reportedly Cancels Quest Competitor to Instead Take on Apple Vision Pro

Road to VR

According to a report from The Information , ByteDance subsidiary Pico Interactive is pulling the release of its next consumer-focused standalone headset in effort to no longer compete directly with Meta Quest, instead positioning its next device to compete with Apple’s $3,500 Vision Pro mixed reality headset.

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The XR Week Peek (2023.07.18): Roblox is coming to Quest, Google has an unclear XR vision, and more!

The Ghost Howls

More info (Roblox is coming to Quest — Road To VR) More info (Roblox is coming to Quest — Upload VR) More info (Roblox on Quest may increase scrutiny on the platform) Other relevant news (Image by WIRED) Mark Lucovsky has left Google Mark Lucovsky has just left Google. More info iVRy makes the PSVR2 work with SteamVR!

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Big XR News from NATO, Google, Adobe, and Apple

XR Today - Mixed Reality tag

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction.

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What the EU Digital Markets Act may mean for XR

The Ghost Howls

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

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The XR Week Peek (2022.11.14): Meta lays off 11,000 people, Apple works on some sort of “metaverse”, and more!

The Ghost Howls

But it is still his fault for having driven the company to this point with the massive hirings of the previous months (do you remember he wanted to hire 10,000 people in Europe?) Apple is working on some sort of metaverse, and its headset is entering mass production. This is clearly the beginning of Apple’s entrance into the Metaverse.

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The XR Week Peek (2021.12.21): Google is building an AR OS, Nike acquires RTFKT, and more!

The Ghost Howls

I’m super-late with this newsletter because we of New Technology Walkers are working on some cool stuff for our game HitMotion: Reloaded! Image by Google). Google is reportedly working on an AR operating system. Now we have finally an official confirmation of the fact that Google is working on an AR device. Tilt Brush).

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Meta and the next 24 months crucial for its leadership

The Ghost Howls

The evolution of technology. The evolution of VR is usually compared to the one of other technologies, like the web or mobile. Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Apple is proposing itself to be the next competitor of Meta.

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