XR Today - Mixed Reality tag

FEBRUARY 5, 2024

It’s been less than a week since Apple released its long-awaited spatial computing headset, and the Apple Vision Pro meme explosion has already begun. Some users have even managed to become warning stories about exactly how not to use your Apple Vision Pro. The internet has gone crazy for the Vision Pro. Don’t try this at home!

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VRScout

JUNE 21, 2018

Apple announced earlier this month they would adopt the new USDZ file format for 3D content across its AR-enabled iPhones and iPads, which can display illusory, animated images placed in your real surroundings. The San Jose-based creative software company partnered with Apple and Pixar to develop and launch the file type.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

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Road to VR

SEPTEMBER 3, 2022

But there’s likely another major reason for this partnership—it brings two allies together against a common threat: Apple. Though Apple hasn’t formally announced any XR products yet, all signs point to a long history of R&D and a desire for the company to dominate the space.

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AR Insider

JANUARY 6, 2021

It’s also naturally monetizable and Google is highly motivated to make it happen. As background, visual search has several meanings including reverse-image search on Google desktop. It takes form so far in Google Lens. So how will Google develop these opportunities? As mentioned, Google is not alone.

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The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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Mashable VR

MAY 11, 2022

Google is finally looking to give AirPods Pro a run for their money. At its annual Google I/O keynote , Google unveiled the new Pixel Buds Pro. The new Pixel Buds Pro will be available for pre-order on July 21 for $199, making them $50 cheaper than the AirPods Pro and right in line with Apple's fantastic Beats Fit Pro.

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AR Insider

OCTOBER 15, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week).

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Road to VR

FEBRUARY 8, 2024

Vision Pro is getting a ton of social media engagement after it launched earlier this month, which is great since people are finding out just how Apple’s first mixed reality headset can fit into their lifestyle. You won't find it in Apple's marketing but the Vision Pro is the ultimate cooking computer.

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AR Insider

SEPTEMBER 19, 2019

But there’s growing realization that this definition is too limiting. Bose is already there with Bose AR, while Google has developed live language translation apps and Apple will enter a bit later, as it often does. In fact, it’s already conditioning this behavior through Google Assistant and voice search.

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Mashable VR

MARCH 18, 2022

SAVE 11%: Make sure your phone never runs out of juice with Apple's MagSafe Battery Pack. The missed alarms, the dead phone when you really need to use Google Maps. Enter Apple's MagSafe Battery Pack , which you can place on top of (or under) your phone for a quick boost. Credit: Apple. Apple MagSafe Battery Pack.

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XR Today - Augmented Reality tag

APRIL 17, 2023

Gherman notes that while Apple and Android’s market share varies greatly, Android’s market share possesses a far larger range of device variants such as Google, LG, and Blue. Apple does. So Apple is kind of where the money is as far as developing technology. That’s definitely where the future is.

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AR Insider

JUNE 18, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. We’re featuring the video and takeaways for this week’s XR Talks, continuing here in Part I with insights from Google, Niantic and ARWay. First Steps. Showing the Way.

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AR Insider

JANUARY 15, 2021

Starting with the broader definition of aggregation theory, you may know the term. This is the case with Facebook’s social graph, Google Search, Apple hardware, and Amazon’s “everything store” Demand First. Facebook (and Google to a lesser degree) has moved in this direction over time. Spatial Implications.

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AR Insider

JANUARY 27, 2021

It let you essentially fly around a city, sort of like Google Earth but in three dimensions. In fairness, Google Earth offers 3D features. In fairness, Google Earth offers 3D features. And Google Earth VR , lets users fly around cities in strikingly immersive ways. It offers high-definition 3D models of 75 major cities.

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AR Insider

FEBRUARY 21, 2020

For Apple , it’s all about hardware and making its devices more attractive. For Google , it’s all about search, and boosting query volume with more user touchpoints. Starting with Apple, it has several AR balls in the air and is cultivating near and long-term strategies. Last but definitely not least is Microsoft.

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Road to VR

SEPTEMBER 18, 2019

SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally. Notably, Luxottica partnered with Google in 2014 to design and distribute additional frames for Google Glass in effort to make the smartglasses a high fashion item.

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AR Insider

NOVEMBER 5, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Picking up where we left off with Apple , Google and Bose’s hearables strategies, what’s the revenue outlook? With those caveats and definitions, what does the hearables revenue picture look like?

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Ryan Schultz

APRIL 6, 2023

If metaverse was the buzzword of 2022, AI is definitely the buzzword of 2023! But I promise that I will soon return you to your regularly scheduled programming… On Thursday evening, I was test-driving a new web browser I had downloaded on a whim from the Apple Apps Store, called Orion.

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ARVR

DECEMBER 6, 2022

The artistic expression of visual content especially depending on the situation should be taken into consideration the quality and the definition of photography. Sometimes, accidents can also raise the most surprising work and provides an outcome that is beyond expectation. The last bit to consider is styles.

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Ryan Schultz

FEBRUARY 9, 2024

Also, this is the first of what I suspect will be many blogposts about the Apple Vision Pro spatial computing headset, which I am eager to get my hands on as soon as I can! Accordingly, I have created a new blogpost category, called Apple Vision Pro. I have a second blog post on that project, which I hope to publish very soon.

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Road to VR

AUGUST 8, 2019

Facebook is in a similar position as it has software offerings which largely match those of Snapchat, however, Facebook has not hidden the fact that it’s definitely doing R&D in the AR hardware space.

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The Ghost Howls

DECEMBER 22, 2023

Top news of the week (Image by Apple) Apple Vision Pro may be out in January According to the latest report on Bloomberg, Apple is still on track to release the Apple Vision Pro at the beginning of this year. Tethered VR has definitely lost its battle against standalone. Outstanding move. Good luck with that.

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Road to VR

AUGUST 31, 2017

Now the company has adapted their system for Apple’s ARKit, showing how phone-based augmented reality can be used to view volumetric footage, and allow users to step through a portal into the footage. SEE ALSO The 10 Coolest Things Being Built with Apple's ARKit Right Now. Image courtesy HypeVR.

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The Ghost Howls

NOVEMBER 19, 2023

In the middle of this, of course, the Apple Vision Pro was also an iPhone moment, without forgetting Half-Life: Alyx in the mix. So let’s make a big online survey, a classic Google Form, and let’s agree on what to hype next so that we can pretend to be experts in time. 1 reason why VR is not getting into the mainstream.

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ARVR

JULY 9, 2020

Definition, Basic features, Problems and Challenges by fernanda rodríguez. In this article, you will find: AR definition, Basic features, and AR problems and challenges. Google launched Google Glass , and Microsoft launched HoloLens , a head-mounted display (Krevelen, 2010)(Jaimini, 2016). Augmented Reality?—?Definition,

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ARPost

MAY 26, 2020

Thanks to NVIDIA CloudXR SDK kit, users will be able to enjoy VR, AR, and MR experiences at the highest definition of graphics and sound on head-mounted devices or mobile devices. The tetherless XR streaming experience is available for both head-mounted displays and Android phones that support Google ARCore.

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AR Insider

MAY 26, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. ” But it’s not alone.

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AR Insider

MAY 6, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. ” But it’s not alone.

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XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

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AR Insider

OCTOBER 2, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. In terms of penetration and impact, it could be argued that one of the most successful AR products to date is Apple’s AirPods. Apple could open up its platform in the manner of iOS, and tvOS.

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AR Insider

OCTOBER 22, 2020

Given the unimpressive adoption of Google Glass and everything that has come since, should we assume AR glasses need another couple of decades before becoming good enough for broad adoption? And there’s hope that Apple and Facebook are on the cusp of something worthy, but the release of their products has and continues to be a few years out.

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Ryan Schultz

SEPTEMBER 25, 2022

You can listen to this podcast via The Wall Street Journal website for the podcast The Journal ( here’s a link to the first episode ), or via your favourite podcast service, such as Apple , Spotify , or Google. I will definitely be listening in!

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ARPost

OCTOBER 28, 2019

In their sixth year of sponsoring, Tata Consultancy Services is debuting its TCS NYC Marathon app, available both in the App Store and on Google Play. New York Road Runners and TCS have come together to create an app for Apple and Android mobile phones. Augmented Reality for Runners Leading Up to Race Day.

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Mashable VR

MARCH 19, 2022

We definitely could have done a better job." The court order also requests that Apple and Google aid in blocking access to Telegram in Brazil as well. A Google spokesperson confirmed to The Verge that the company had received the Supreme Court order.

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ARVR

DECEMBER 9, 2020

We know we are only a few years off from seeing some amazing augmented reality products from Apple and Facebook. This year Apple took it up a notch and introduced LIDAR depth sensors to the lineup which will bring more robust AR experiences. Compared to Amazon and Google the Portal is the only display/camera with AR capabilities.

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AR Insider

OCTOBER 22, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Picking up where we left off with Apple’s and Google’s respective hearables strategies, how does Bose compare? With Apple and Google out of the way, we’ll now tackle Bose.

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