AR Insider

JUNE 6, 2022

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at Apple's WWDC, Meta's latest moves and AWE conference takeaways. This post appeared first on AR Insider.

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VRScout

JUNE 6, 2023

Disney looks to create real-life magic through its partnership with Apple. During Apple’s recent Worldwide Developers Conference (WWDC), the company unveiled the highly anticipated Apple Vision Pro, a mixed reality headset that will be available for purchase early next year.

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Road to VR

JUNE 5, 2023

Today at Apple’s Worldwide Developers Conference (WWDC) the Cupertino tech giant unveiled its long-awaited XR headset, dubbed Vision Pro. Apple Vision Pro’s input is based on optical hand tracking, eye-tracking, and voice input, and doesn’t feature controllers like headsets decidedly more dedicated to gaming.

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Road to VR

JULY 3, 2023

Apple has allegedly slashed production targets for Vision Pro due to manufacturing issues related to the mixed reality headset’s complex design, a Financial Times report maintains. It was previously thought Apple was operating with an internal 12-month sales target of one million units.

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VRScout

JUNE 6, 2023

Yesterday, Apple revealed Apple Vision Pro , the company’s first spatial computing device. This includes everything from 3D “Personas” powered by machine learning technology to spatial video capture, all of which are powered by a one-of-a-kind Apple Silicon two-chip design.

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Road to VR

JUNE 27, 2022

Earlier this month during Apple’s annual developer conference, WWDC 2022, the company gave developers the first look at improvements coming to Apple’s ARKit 6 toolkit for building AR apps on iOS devices. Image courtesy Apple. Image courtesy Apple. Image courtesy Apple.

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Road to VR

APRIL 4, 2023

In an interview ahead of Apple’s upcoming Worldwide Developers Conference event, CEO Tim Cook talks about the potential of XR and why elements of it may be “even better than the real world.” Just as Apple was skeptical of Google Glass, Cook knows Apple will always be in a similar boat when launching new products.

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Road to VR

MAY 1, 2023

Meta announced its third annual Quest Gaming Showcase is arriving next month, coming only a few days before Apple’s rumored XR headset announcement at Worldwide Developers Conference (WWDC). Maybe Meta’s Sanzaru Games has slimmed down the Norse-inspired RPG?

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Road to VR

MAY 16, 2023

Independent tech analyst Ming-Chi Kuo says Apple’s highly anticipated mixed reality headset is very likely set for its reported Worldwide Developers Conference (WWDC) unveiling in June. He says Apple is “well prepared” for the announcement of the headset, which is rumored to cost $3,000.

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Road to VR

MAY 15, 2024

Google today announced it’s starting a pilot program that will soon allow select partners to create AR content and display it within Google Maps. Because compared to Meta and Apple, Google still seems unable to commit to a coherent XR strategy.

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AR Insider

MAY 31, 2021

This week, we look at new VR mounts and locomotion inputs, the ongoing Apple/Epic saga, and hands-on with Huawei’s VR glasses. The Apple Worldwide Developer’s Conference begins June 7th. Apple always buries an easter egg or two in the invitation. The VR/AR Global Online Summit returns June 2-4th.

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Road to VR

APRIL 19, 2023

Apple appears to be getting ready to unveil its first mixed reality headset at its Worldwide Developers Conference (WWDC) in June. Apple TV : both immersive sports content and traditional video content – the latter presented in virtual environments, such as a desert or the sky.

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Upload VR

JANUARY 10, 2024

Interested in what games you can play on Apple Vision Pro? Out on February 2 in the US, Apple Vision Pro is almost here but the $3,500 headset isn't specifically focused on gaming. Game Room Previously spotted during the Apple Vision Pro reveal, it's recently been listed as a launch game. Here's the full line-up. What The Golf?

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Road to VR

MARCH 30, 2023

Ming-Chi Kuo, a respected supply chain analyst, reports that Apple is tamping down enthusiasm for its upcoming mixed reality headset, which was rumored to see its big announcement at Apple’s Worldwide Developers Conference (WWDC) in June.

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Road to VR

JULY 12, 2019

The Cupertino-based tech giant may be pumping the brakes on its long-rumored Apple AR headset , something that was reportedly slated to see a release as early as 2020. A DigiTimes Taiwan report (via MacRumors ) now suggests that Apple has disbanded the team behind it, effectively putting its consumer AR device on hold.

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ARPost

JULY 4, 2023

This immersive technology (coined “spatial computing” by Apple), which encompasses virtual reality, augmented reality, and mixed reality, is set to experience a significant boost from Apple’s entry into the field. Apple has a remarkable track record of introducing technology that resonates with individuals on a personal level.

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VRScout

JANUARY 15, 2022

Looks like we might have to wait just a little while longer for the company’s combination VR/AR headset. According to a new report by Bloomberg , Apple’s long-rumored VR/AR headset could be delayed until 2023 due to a combination of technical issues, citing “people familiar with the situation.”

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Upload VR

MAY 7, 2024

The new Apple Pencil Pro would make a perfect accessory for Apple Vision Pro. Alongside new iPad Pro and iPad Air models, today Apple announced the $130 Apple Pencil Pro for use with them. 0:00 / 0:27 1× The new Apple Pencil Pro. Meanwhile, haptic feedback would make this feel great instead of lifeless.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

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Road to VR

APRIL 24, 2019

Apple has been continuously iterating on ARKit , its augmented reality development tool that lets creators make smartphone-based AR experiences. The company unveiled ARKit at its World Wide Developer Conference (WWDC) in 2017, and the 2.0 version at the dev conference a year later.

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Road to VR

MAY 15, 2023

Palmer Luckey, the founder of Oculus who left the company in 2017, appears to have insider knowledge of upcoming Apple XR headset, which is expected to be unveiled at its Worldwide Developers Conference (WWDC) next month. To Luckey, Apple’s hotly awaited entrance into the space is apparently “so good.”

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AR Insider

JUNE 11, 2021

T is the season for developer conferences. event: Apple’s WWDC. As far as AR is concerned, this event in the past has hosted announcements ranging from Quick Look to GeoAnchors to ARkit. This was in full force at WWDC including new AR navigation in Apple Maps, visual search features, and 3D Object Capture.

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AR Insider

JULY 22, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. But one increasingly evident direction where AR is headed — and aligned with the return to “normal” — is local commerce. One potential outcome is something we’ve been calling visual SEO.

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Road to VR

JUNE 2, 2018

According to a recent Reuters report, Apple is set to unveil some new features in its supposed release of ARKit 2.0, Reported changes coming to the platform include multiuser AR that runs on a local peer-to-peer network, ensuring the resultant data, such as room scans, remain private. Apple is said to unveil ARKit 2.0

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AR Insider

APRIL 12, 2021

This week, Apple and Epic continue to exchange blows, Tom Brady leans into NFTs and Vuzix forms partnership with TechSee. Let’s dive in… Apple says Epic’s Fortnite lawsuit is a marketing stunt to revive ‘flagging interest’ in the game. More from AR Insider…. W elcome back to Spatial Beats.

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AR Insider

JUNE 7, 2021

This is one of many pieces in Facebook’s spatial computing puzzle , which also includes AR-cloud development and, of course, VR. The endgame is ubiquitous VR and AR glasses, but like many other tech giants driving towards that future, mobile AR is a key stop along that journey. Neck-and-Neck.

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ARPost

JUNE 23, 2023

Apple unveiled its first mixed reality headset, the Vision Pro, at this year’s Worldwide Developers Conference (WWDC) on June 5, 2023. City, University of London , for instance, has launched an initiative that will bring about the UK’s largest AR, VR, and metaverse training center.

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XR Today - Mixed Reality tag

MAY 8, 2024

Rumours are swirling that Apple’s initial Vision Pro shipment numbers are so low that it is forcing Apple to cut production numbers leading into WWDC 2024. Long-trusted Apple analyst Ming-Chi Kuo posted on X to explain how low customer demand for the Vision Pro is now leading to mass production delays.

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Road to VR

JANUARY 17, 2022

Apple’s upcoming VR headset was purportedly slated to arrive sometime this year. According to the report, Apple’s VR headset was originally set to get its big reveal at Apple’s Worldwide Developers Conference (WWDC) this June, and would be subsequently released sometime later in 2022.

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Slashgear

JUNE 5, 2022

As part of its upcoming developer conference, Apple will reportedly reveal new tools that'll help devs get their apps ready for the company's upcoming headsets.

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XR Today - Mixed Reality tag

MAY 9, 2024

This week, Apple CEO Tim Cook commented on the current state of the Vision Pro in enterprise sectors. Recently, Apple has been facing rumours stating that demand for its new device is lower than expected, leading some to question the longevity of the emerging product. We’re seeing some amazing things done with Apple Vision Pro.

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AR Insider

APRIL 7, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. These are a few utilitarian, commerce, and social angles. How else will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud ? AR’s ‘Location Wars’ Get Started.

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AR Insider

JUNE 22, 2020

Data Dive is AR Insider’s weekly dive into the latest spatial computing figures. O ne of AR’s rally cries is its ability to boost conversion rates when applied to product visualization in eCommerce. It’s also worth noting that AR has the ability to reduce returns, due to the same “informed purchase” noted above.

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XR Today - Augmented Reality tag

SEPTEMBER 11, 2023

Reports have revealed that Apple could potentially ramp up work on a pair of augmented reality (AR) smart glasses that could support the release of the company’s Vision Pro headset. With the proposed smart glasses, Apple fans may tether the devices to their iPhones similarly to others like its Watch and AirPods wearables.

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AR Insider

JUNE 8, 2021

As our research arm ARtillery Intelligence quantified in its mobile AR revenue forecast , this early AR modality has reached scale by piggy-backing on a ubiquitous device we all carry. Mobile AR’s quantitative benefits come with qualitative detriments. At the same time, AR glasses aren’t ready for prime time.

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Road to VR

JUNE 3, 2019

At the company’s annual WWDC developer conference today, Apple revealed ARKit 3, its latest set of developer tools for creating AR applications on iOS. ARKit 3 now offers real-time body tracking of people in the scene as well as occlusion, allowing AR objects to be convincingly placed in front of and behind those people.

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VRScout

JUNE 4, 2019

Last month, Microsoft celebrated the 10th anniversary of Minecraft with the reveal of Minecraft Earth , an upcoming Pokemon Go-like AR mobile game that brings all the crafting, exploration, and adventure of the original PC game to the real world. Image Credit: Apple. Image Credit: Apple.

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