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The AR Location Wars, Part I: Google

AR Insider

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” This is the theme of our new series, Location Wars , where we’ll break down who’s doing what… starting with Google.

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XR Talks: Defining the AR Cloud, Part II

AR Insider

XR Talks is a series that features the best presentations and educational videos from the XR universe. For a full library of indexed and educational media, subscribe to ARtillery PRO. It’s all about data that’s anchored to places and things, which AR devices can ingest and process into meaningful content.

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Google’s Internet of Places Materializes

AR Insider

Facebook wants to be the social layer to the spatial web, while Amazon wants to be the commerce layer and Apple envisions a hardware-centric multi-device play. Where does Google fit in all of this? That includes its “search what you see” Google Lens , and Live View 3D navigation. Level-Setting. Master Plan.

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The Quick Guide to Augmented Reality Deployment in the Enterprise

ARPost

Today, we can safely claim that its implications are more serious and mainstream, spanning industries such as healthcare , manufacturing, and education. Augmented reality tools that allow you to work on data, visualize information, and collaborate from multiple locations are already here. Improve Your Data Management.

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How Will the AR Cloud Unlock the Spatial Web?

AR Insider

Also known as mirrorworld and other monikers, it’s about data that’s anchored to places and things that AR devices can process into meaningful content. And because the world’s spatial mapping data is too extensive to fit on one device, it must tap the cloud. In fact, Google is a natural candidate to build this physical-world index.

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What Will AR Do for Brand Marketing in 2021?

AR Insider

There continues to be competition for consumer mindshare from search, social, Amazon, or a brand’s own apps and properties. MM : The future of work will be dictated by Microsoft, while Google silently upends higher education, and IoT steps in to help us navigate these physical, communal spaces.

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XR Talks: Follow the Money for AR’s Trajectory

AR Insider

XR Talks is a series that features the best presentations and educational videos from the XR universe. For Google , it’s all about search, and boosting query volume with more user touchpoints. For Amazon , it’s selling us stuff. Amazon meanwhile wants to be the commerce layer.

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