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The AR Location Wars, Part I: Google

AR Insider

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” This is the theme of our new series, Location Wars , where we’ll break down who’s doing what… starting with Google.

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Data Dive: Pinterest Visual Searches Triple

AR Insider

Data Dive is AR Insider’s weekly dive into the latest spatial computing figures. Running Mondays, it includes data points, narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. Of course, the wild card is Amazon. Visual Confirmation.

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Who’s Waging the Wearables Wars? Part I: Amazon

AR Insider

We’ll start this Wearables Wars series by looking at Amazon. Specifically, its new Echo Buds are Bluetooth earpieces that compete with Google Pixel Buds and Apple AirPods. It’s a sort of loss leader in the same way Gmail, Google Voice, and several other Google products are an ecosystem play that drives search.

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Data Dive: 170 Million People Use Snap Scan

AR Insider

Visual search is just one of many developing flavors of AR, and it’s also being cultivated by Google ( Google Lens ) and Pinterest ( Pinterest Lens ). Google Lens is doing similar – seeding broad demand with pets and flower searches but increasingly expanding to products. Camera Commerce: AR Monetization Materializes.

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Who’s Waging the Wearables Wars? Part III: Google

AR Insider

After examining Amazon and Microsoft , it’s time to zero in on Google. For Google that of course means search. Several Google moves over the past decade had that same underlying goal. Meanwhile, Google’s AR play is visual search , which similarly traces back to the goal of driving search volume.

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Amazon Targets Google, Meta Ad Spending with AR Shopping Update

XR Today - Augmented Reality tag

Amazon has recently introduced several new features for shoppers to find products from their mobile devices using augmented reality (AR) shopping technologies. The additions aim to challenge firms like Google, Pinterest, and others dominating the eCommerce search sector.

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Google Tried To Get Meta To Kowtow To Its Upcoming XR Platform

Upload VR

Google reportedly asked Meta to partner and "contribute to" its upcoming XR platform, but Meta said no. The Meta Quest operating system is a fork of the open-source core of Android (known as AOSP), a similar strategy to Amazon's Fire OS for its Fire tablets. We would love to partner with them.

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