The Ghost Howls

MAY 23, 2022

New reports highlight some episodes of the life of Apple XR glasses. This week The Information has written a long report about the history of Apple XR glasses. A report from Bloomberg instead, points to the fact that Apple’s board of directors has tried the headset and this is a signal that is close to being launched.

Apple 468

Apple AR Augmented Reality Ukraine 468

The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

Apple 475

Apple Augmented Reality AR Virtual Reality 475

AR Insider

DECEMBER 8, 2020

As shown in the Google Glass era, cultural receptivity and comfort levels for face-worn hardware (with a camera, no less) will be a years-long uphill climb. But history tells us if anyone can accomplish that feat of mainstreaming emerging tech – or at least catalyze the process – it’s Apple. Apple of My Eye.

AR 541

AR Wearables Apple Strategy 541

The Ghost Howls

DECEMBER 6, 2021

Probably we’ll hear new big shots fired at CES in January 2022. Called Cities: VR, it will bring the city-building and management simulation to Oculus Quest 2 in Spring 2022; Polyarc has confirmed that is working on Book 2 for Moss and expects to release it for PSVR in Spring 2022. Apple may announce its headset at WWDC 2022.

Apple 281

Apple Razer Japan AR 281

XR Today - Virtual Reality

JUNE 13, 2022

Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion. Most companies investing in concepts like SEO and content marketing will already have a strong knowledge of Google and the company’s wide range of tech resources.

Unity 172

Unity Microsoft Google Apple 172

Upload VR

JANUARY 4, 2024

It's a more premium option for higher-priced headsets, including those designed to take on Apple Vision Pro. It inherits all the advantages of the base XR2 Gen 2 architecture, including the hardware acceleration for camera passthrough that is said to reduce end-to-end latency to around 12 milliseconds.

Samsung 143

Samsung Google Architecture Eye Tracking 143

Mashable VR

MAY 11, 2022

Google is finally looking to give AirPods Pro a run for their money. At its annual Google I/O keynote , Google unveiled the new Pixel Buds Pro. The new Pixel Buds Pro will be available for pre-order on July 21 for $199, making them $50 cheaper than the AirPods Pro and right in line with Apple's fantastic Beats Fit Pro.

Google 71

Google Apple Hardware 71

The Ghost Howls

DECEMBER 21, 2021

Image by Google). Google is reportedly working on an AR operating system. In some of my past newsletters, I warned you that we shouldn’t forget about Google/Alphabet in the race to our mixed reality future. Now we have finally an official confirmation of the fact that Google is working on an AR device. Tilt Brush).

Google 360

Google AR China Augmented Reality 360

Road to VR

JANUARY 3, 2024

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

Apple 315

Apple Sony HTC Hardware 315

Mashable VR

JUNE 3, 2022

Another big Apple news dump is just a few days away. Apple’s annual Worldwide Developer Conference is back again, as the company officially confirmed last week. The first and easiest option is to just go to the Apple Events website, where it will be streamed live on Monday. Better rest and relax now while you can.

Apple 73

Apple How To Hardware Software 73

XR Today - Virtual Reality

JANUARY 22, 2024

Alongside Apple’s marketplace debut next week, XR devices may have their mainstream moment in 2024. Disney’s History with XR To some, Disney’s dive into XR hardware with its Holotile debut could seem out of the blue; however, this couldn’t be further from the truth – despite ups and downs.

Apple 204

Apple Google Virtual Environment Entertainment 204

ARVR

SEPTEMBER 22, 2022

This follows investments in mobile hardware capability, interest in immersive virtual experiences with the metaverse, and rising industry competition. In this guide, we’ll discuss the details of augmented reality development in 2022, including the choice of technologies and the development flow.

Augmented Reality 147

Augmented Reality Technology How To AR 147

The Ghost Howls

NOVEMBER 14, 2022

Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. So, forget about an Apple headset that is going to enter the mainstream , as I already sold in this previous article. Other relevant news. News worth a mention.

Apple 328

Apple China Ukraine Unity 328

ARVR

MARCH 16, 2023

2022 was an incremental year for AR & VR, which both continue to gradually push forward in gaining mainstream traction. Our research arm ARtillery Intelligence’s recent report Spatial Computing: 2022 Lessons, 2023 Outlook tackles these questions. And that’s where headworn AR’s biggest looming topic factors in: Apple.

AR 243

AR Magic Leap Wearables Microsoft 243

ARVR

MAY 2, 2022

As we roll through 2022, it’s time for our annual ritual of synthesizing the lessons from recent history and formulating the outlook for the near term. Entitled Spatial Computing: 2021 Lessons; 2022 Outlook , it joins our report excerpt series. it’s Apple. But the question is, what’s Apple’s strategy?

AR 245

AR Wearables Apple Hardware 245

XR Today - Augmented Reality tag

JANUARY 20, 2023

Google parent company Alphabet announced layoffs on Friday of roughly 12,000 workers, totalling 6 percent of its global workforce. The news comes after numerous firms, including Microsoft, Apple, Meta Platforms, Snap, Alphabet, and many others, have faced similar layoffs due to the looming economic recession.

Google 88

Google Microsoft United States Augmented Reality 88

ARPost

DECEMBER 10, 2022

XR hardware is on the move. So, more and more XR providers are providing cloud services in addition to their hardware and platform offerings. For Varjo clients, a lot of the management and IT solutions that make up cloud services for other developers are handled through software subscriptions bundled with almost all Varjo hardware.

Magic Leap 381

Magic Leap Software Hardware Amazon 381

XR Today - Augmented Reality tag

JULY 21, 2023

After months of tinkering and testing, Project Iris, Google’s latest AR innovation, appears to be another “Google Glass Failure.” For years, Google has been toying with the idea of becoming a real competitor in the extended reality market. But for all its innovation and resources, Google’s AR ideas never really seem to pan out.

Google 67

Google Augmented Reality AR Wearables 67

The Ghost Howls

MAY 17, 2020

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

Apple 306

Apple Unreal Oculus Tools 306

Hypergrid Business

FEBRUARY 6, 2023

Samsung, in partnership with Qualcomm and Google, has announced plans to develop a new extended reality product. I myself switched from Apple to Samsung in 2015 specifically for Samsung’s Gear VR headset. But when Samsung cancelled the project, I switched to the Google Pixel to stay close to Google’s VR platform.

Samsung 107

Samsung Google Microsoft Spain 107

ARPost

OCTOBER 20, 2021

In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. The leading OEMs such as Samsung and Apple are expected to contribute to manufacturing more AR devices. The concept of augmented reality is no longer new.

Augmented Reality 422

Augmented Reality Trends Retail AR 422

XR Today - Mixed Reality tag

JULY 14, 2022

Here are some of the leading companies taking travel organisations towards new frontiers in 2022. Google is a well-known market leader in the technology space, responsible for helping us to navigate the world more effectively. The same solutions could also pave the way for more impressive virtual travel experiences.

Tourism 78

Tourism Immersion Microsoft Tools 78

VRScout

FEBRUARY 16, 2022

But did you know that before there was Pokémon GO , Niantic launched a sci-fi-based AR game called Ingress Prime that used OpenStreetMap and Google Maps to create a citywide geocaching game of capture the flag? link] — Megan Quinn (@msquinn) February 15, 2022. Audio AR is in the early stages and we’re leaning in.

Sony 434

Sony Technology AR Augmented Reality 434

AR Insider

JANUARY 16, 2020

The first 2020 prediction involves the question on everyone’s mind: Apple AR glasses. Given Apple’s ability to mainstream emerging tech, the AR sector is hoping for some of that signature halo effect to accelerate things. That could come in the form of Apple AR glasses and their mainstreaming effect. Training Wheels.

Wearables 290

Wearables AR Entertainment Training 290

XR Today - Virtual Reality

JULY 26, 2022

Despite ongoing controversy over US data collection concerns, ByteDance continues its immersive journey through its virtual reality (VR) hardware division, Pico Interactive, and its augmented reality (AR) content distribution platform TikTok. New Hardware Leaks. Written for the CEO of Apple, Tim Cook, and the CEO of Alphabet Inc.

Phoenix 185

Phoenix Government Data China 185

ARVR

MAY 11, 2022

For example, Google click value is greater when local intent is signaled by the searcher, such as a “near me” or geographic modifiers like a zip code in the search query. So companies like Google, Yelp, Foursquare and many others have built businesses around this principle in driving local search and discovery?

AR 182

AR Google Apple Construction 182

AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

Augmented Reality 196

Augmented Reality Amazon Apple Virtual Reality 196

Upload VR

JANUARY 15, 2024

UploadVR David Heaney Qualcomm announced that XR2+ Gen 2 will power Immersed's Visor , Samsung's upcoming Google-powered headset , a yet-to-be-announced new HTC Vive headset, a YVR headset in China, and Sony's enterprise "spatial content creation" headset. Part of the reason for this might involve LG, if other reports are to be believed.

Samsung 117

Samsung 360 Video China Google 117

ARPost

JANUARY 29, 2020

The nature of AR technology gives us the ability to experience and create exciting new opportunities, dramatically impacting the way we interact and communicate with one another, giving birth to new applications and hardware. Apple is planning on diving into the AR market in 2022 with a speculated launch of its very first AR headset.

AR 414

AR Augmented Reality Trends Healthcare 414

Steki Amusement

JUNE 13, 2022

Following Meta, Microsoft and Google’s entry into the metaverse, Apple, currently the world’s No.1 Recently, Apple demonstrated its Mixed Reality (MR) headset in testing to its board members. At the same time, Apple has accelerated the development of rOS (reality OS).

Apple 52

Apple Virtual World Augmented Reality AR 52

ARVR

MARCH 22, 2022

As we roll into 2022, it’s time for our annual ritual of synthesizing the lessons from recent history and formulating the outlook for the near term. Entitled Spatial Computing: 2021 Lessons; 2022 Outlook , it joins our report excerpt series. Apple will be a hardware powerhouse to represent the user touchpoint to all layers.

AR 246

AR Data Architecture Examples 246

The Ghost Howls

FEBRUARY 23, 2023

We are organizing the Future Business EcoLink Conference 2022 and the 7th Golden Gyro Award. Besides, an “XR Latest devices experience area” will be set up at FBEC2022, where attendees could take an immersive experience on more than 20 pieces of XR hardware, including Quest Pro, PS VR2 Nreal Air, Rokid Air, and so on.

China 311

China Industry Government AR 311

ARVR

JUNE 9, 2021

Since the launch of the first version of Hololens , until today, the Redmond company has been able to create a functioning ecosystem of software and hardware, which has made Hololens the reference AR device for the Enterprise , while it has never coveted to become a Consumer product. Developing an Original World-Traveling VR Experience 4.

AR 130

AR Augmented Reality Wearables Apple 130

Road to VR

FEBRUARY 10, 2022

The team has demonstrably thinned out over the last few months, with HoloLens veterans such as principal optical architect Bernard Kress leaving the company recently for Google Labs. — Alex Kipman (@akipman) February 3, 2022. There’s some ostensible background radiation related to employee attrition here too.

Microsoft 261

Microsoft AR Samsung Magic Leap 261

XR Today - Augmented Reality tag

JULY 11, 2022

Last month, Federal Communications Commission (FCC) Commissioner Brendan Carr posted an open letter on his Twitter account directed at the CEO of Apple, Tim Cook , and the CEO of Alphabet Inc. and Google, Sundar Pichai. Brendan Carr (@BrendanCarrFCC) June 28, 2022. pic.twitter.com/Le01fBpNjn.

China 71

China Government Data Spain 71

TechCrunch VR

SEPTEMBER 12, 2022

Per Cardenas’ leaked videos and photos, the new virtual reality hardware surpasses the current, consumer-grade Quest 2 by adding three cameras on the front of the headset. — Kevin Beaumont (@GossiTheDog) September 12, 2022. Meta hasn’t offered much concrete news yet when it comes to its next piece of hardware.

Mexico 85

Mexico Hardware Virtual Reality Video 85

The Ghost Howls

JANUARY 17, 2022

The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Meta is well-known for having performed some key acquisitions related to hardware, but also to software (e.g. PlayStation VR2 is not confirmed for 2022, yet. PSVR 2 is one of the most awaited headsets of 2022.

Survey 472

Survey Apple Sony AR 472