XR Today - Augmented Reality tag

JANUARY 5, 2024

Chi Xu, Founder and CEO at XREAL , said: “Today we celebrate a major milestone on our journey to bring AR wearable displays to everyone around the world, revolutionizing how people experience everything from video games to movies and TV, in-car entertainment and displays, and how they work at their desks or on the go.

Apple 108

Apple Wearables Augmented Reality AR 108

XR Today - Mixed Reality tag

MAY 18, 2023

This month, Apple once again teased its upcoming XR headset by trademarking a stylisation of “xrOS” with the New Zealand Intellectual Property Office. The trademark filing relates to the font used in the upcoming xrOS branding by Apple. Apple also filed a separate trademark for the new xrOS operating system late last year.

Apple 98

Apple New Zealand San Francisco Immersion 98

XR Today - Mixed Reality tag

APRIL 15, 2024

Apple Vision Pro vs Meta Quest Pro: Which “professional” headset is best? When Apple first announced its innovative spatial computing headset , it seemed like a revolution. Though Apple didn’t share much about the actual specs of the product initially, it promised to deliver an experience unlike any other.

Apple 107

Apple Eye Tracking Immersion Controllers 107

XR Today - Virtual Reality

MARCH 8, 2024

Llamas, Research Director with IDC’s Augmented and Virtual Reality Program , added: 2023 began in much the same way that 2022 ended: with a series of significant year-over-year declines. However, new product launches at the end of 2023, such as the Quest 3, helped to rebound market performance in select regions during Q4.

AR 212

AR Virtual Reality Apple Strategy 212

AR Insider

MARCH 3, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. ” of Apple’s AR glasses, what about the “when?” ” We’ve eschewed 2020 rumors and based projections in our AR Revenue Forecast on a mid-2022 market entrance. The “When?” The “What?”.

AR 242

AR Wearables Apple Entertainment 242

The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

AR 308

AR Apple Microsoft Ukraine 308

XR Today - Virtual Reality

JANUARY 22, 2024

Alongside Apple’s marketplace debut next week, XR devices may have their mainstream moment in 2024. Since 2022, Disney worked on various XR initiatives to help build start-ups and to assist with the firm’s own R&D into Disney-branded XR entertainment services. However, in 2023, the momentum shifted.

Apple 201

Apple Google Virtual Environment Entertainment 201

XR Today - Augmented Reality tag

JULY 6, 2023

Today, Chinese AR smart glasses manufacturer Xreal debuted Apple Macbook integration for its Nebula operating system (OS), significantly improving productivity opportunities for the firm’s Air and Light product lineup. The firm first introduced the Macbook service as a Beta in November 2022.

Apple 83

Apple Immersion AR Hardware 83

XR Today - Virtual Reality

JULY 20, 2023

With these emerging technologies, companies have begun experimenting with augmented dashboards, entertainment systems, and immersive wearables. Over the last few months, audiences have paid considerable attention to firms like holoride , a German automotive entertainment firm at the forefront of the sector.

Automotive 171

Automotive Gaming Entertainment Immersion 171

XR Today - Virtual Reality

JUNE 9, 2022

Last week, Disney disclosed its hiring of Mark Bozon, the firm’s new VP of Next Generation Storytelling Creative Experiences, to assist the entertainment giant in creating Metaverse -based services. Previously, Mark worked at Apple for twelve years. Here it goes: After 12 amazing years I say goodbye to Apple.

United States 206

United States Virtual World Apple Entertainment 206

VRScout

MARCH 31, 2022

link] , sports of the metaverse @rekverse Joining me on this journey is @BartronPolygon an ex-Apple AR engineer. pic.twitter.com/cSuMYk0eKI — CIX (@CixLiv) March 30, 2022. aims to deliver a more captivating experience for VR sports spectators, a move they hope will set the stage for a new genre of VR athletics and entertainment.

North America 517

North America Exercises America Entertainment 517

XR Today - Mixed Reality tag

MAY 30, 2023

As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware. An XR device from Apple could be massive. Apple’s putting a lot of money into this.

Apple 80

Apple Immersion Industry Hardware 80

XR Today - Mixed Reality tag

JULY 27, 2023

Meta Quest Pro vs Apple Vision Pro: which “Pro” headset is really going to change the way we think about immersion forever? Meta and Apple have contributed significantly to the hype in the XR industry in the last few months. Meta Quest Pro vs Apple Vision Pro: An Overview Let’s start with the basics.

Apple 77

Apple Wearables Immersion Virtual Reality 77

ARVR

MARCH 16, 2023

2022 was an incremental year for AR & VR, which both continue to gradually push forward in gaining mainstream traction. Our research arm ARtillery Intelligence’s recent report Spatial Computing: 2022 Lessons, 2023 Outlook tackles these questions. And that’s where headworn AR’s biggest looming topic factors in: Apple.

AR 243

AR Magic Leap Wearables Microsoft 243

VRScout

SEPTEMBER 20, 2021

This year’s winners include Apple’s Ted Lasso , NBC’s Saturday Night Live , HBO’s Last Week Tonight , and other recognizable projects from some of the biggest names in the biz. Last night was the 73rd Primetime Emmy Awards, an annual ceremony honoring major achievements within the modern television industry.

Filming 467

Filming Oculus Entertainment Apple 467

The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

Apple 256

Apple AR Microsoft Magic Leap 256

The Ghost Howls

NOVEMBER 7, 2022

Image by Sony Interactive Entertainment). Sony Interactive Entertainment has finally announced that PSVR 2 will be launched on February 22nd, 2023 for $549. Interested people in selected markets will be able to preorder the device starting from November, 15th 2022. Apple AR glasses may have been pushed back to 2025–26.

Machine Learning 472

Machine Learning Sony Augmented Reality Microsoft 472

ARVR

DECEMBER 23, 2022

LOS ANGELES, December 22, 2022: ARtillery Intelligence has released a new report that projects XR revenue to grow from $18.96 billion in 2022. billion in spending in 2022, growing to almost $10 billion by 2026. “XR Apple could launch an entertainment-first VR device in 2023, followed in later years by AR-oriented smart glasses.

Los Angeles 130

Los Angeles AR Apple Survey 130

AR Insider

DECEMBER 16, 2019

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Apple Glasses Don’t Arrive in 2020. Apple AR Glasses Arrive Fashionably Late. A longstanding rumor in the AR industry has pegged 2020 as the year that Apple will launch AR glasses. But there are also confidence signals.

Apple 199

Apple Wearables AR Industry 199

XR Today - Mixed Reality tag

JANUARY 12, 2024

This new wave of hype comes from Apple’s Vision Pro MR headset, due next month, attracting eyes to the XR space with a re-envision spatial computing approach. Apple Vision Pro Debuts for US Customers on February 2 Apple has confirmed that its new MR headset will be released on February 2.

Apple 66

Apple Google Las Vegas Seattle 66

ARVR

MARCH 9, 2022

Virtual Reality is used for entertainment purposes like games and in more serious fields, like healthcare. VR and AR Applications in Business Currently, people are under the misconception that VR and AR apply only to entertainment and games. Now you’re thinking, it’s almost 2022, there has to be a better way, right?

AR 130

AR Augmented Reality Virtual Reality Healthcare 130

ARPost

OCTOBER 10, 2022

That same year, Allen became a board member of NextVR , a company that specialized in VR broadcasts of live entertainment. Six years later, the company was purchased by Apple. The same year that Apple purchased NextVR, InfiniteWorld was founded in Miami – a city rapidly becoming the physical epicenter of the metaverse.

Machine Learning 381

Machine Learning Miami Virtual World Technology 381

GizModo VR

JANUARY 13, 2022

There’s once again so much content coming along the way in 2022 that we’re splitting our TV preview into streaming and broadcast lists—here’s what’s coming to Apple… Read more. A new year is upon us, and what better way to look ahead than by thinking about all the times we’re going to be glued to our desks or sofas watching TV ?

Apple 98

Apple Software Video Entertainment 98

XR Today - Big XR News tag

MAY 19, 2023

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. Meanwhile, XR brands worldwide are striving to establish themselves as leads in entertainment, collaboration, and wearables via events, product launches, and rebranding.

Apple 68

Apple New Zealand Immersion Unreal 68

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Arrives in 2022, with glasses to follow sometime before 2025).

Apple 144

Apple Google Amazon Augmented Reality 144

VRScout

OCTOBER 12, 2022

During the Meta Connect 2022 conference, the company revealed a new mixed reality mini-mission for its popular I Expect You to Die series as well as an official release date for Among Us VR. Some of their clients include companies such as Microsoft, Google, Apple, The Walt Disney Company, The National Institute of Health , and Yale.

Gaming 404

Gaming Industry Conference Virtual Reality 404

AR Insider

JANUARY 16, 2020

The first 2020 prediction involves the question on everyone’s mind: Apple AR glasses. Given Apple’s ability to mainstream emerging tech, the AR sector is hoping for some of that signature halo effect to accelerate things. That could come in the form of Apple AR glasses and their mainstreaming effect. Training Wheels.

Wearables 290

Wearables AR Entertainment Training 290

XR Today - Mixed Reality tag

AUGUST 8, 2022

A major vendor for gaming companies with an interest in Augmented Reality experiences, Apple has been investing consistently in the XR space for some time. The company was one of the first to make it easier for companies of all sizes to start creating entertaining experiences in AR.

Gaming 86

Gaming Unity Augmented Reality Microsoft 86

XR Today - Mixed Reality tag

NOVEMBER 20, 2023

Enhanced Performance, Empowered Development Along with Unity 6 LTS, the San Francisco-based company will add features to Unity 2022 LTS such as Data-Oriented Technology Stack (DOTS) support, along with a Universal Render Pipeline (URP) feature for graphics processing. Finally, Unity will also support development for the Apple Vision Pro.

Unity 89

Unity Apple San Francisco Tools 89

XR Today - Mixed Reality tag

JULY 14, 2022

Here are some of the leading companies taking travel organisations towards new frontiers in 2022. Like Google, Apple is also paving the way for the more rapid adoption of XR technology in the travel landscape. The company has its own dedicated AR development kit, so users can build immersive experiences designed for iOS users.

Tourism 78

Tourism Immersion Microsoft Tools 78

XR Today - Augmented Reality tag

SEPTEMBER 25, 2023

The firm is debuting a device with spatial computing features similar to the Apple Vision Pro. Additionally, the device will ship in 2024, as Apple launches the Vision Pro and Microsoft reveals more on its Industrial Mertaverse roadmap. Immersed is squarely focused on the future of work with its Visor product, not entertainment.

Apple 123

Apple Real Estate Immersion Entertainment 123

Upload VR

JANUARY 24, 2024

It's a concerning sign for PSVR 2 that Rec Room, a social app that reported over three million active monthly VR users in 2022, doesn't see the headset as a justifiable cost. It's also one of the few AR/VR games confirmed for Apple Vision Pro and will support hand-tracking controls, though a release date remains unknown.

Sony 107

Sony Apple Hand tracking Entertainment 107

AR Insider

JANUARY 14, 2021

And the stakes are high as Apple doubles down on wearables to offset declines from a maturing smartphone market. Speaking of Apple, AR glasses themselves aren’t ready for mainstream acceptance and won’t gain significant ground in 2021 in consumer markets. It won’t reach its tipping point in 2021 but that could come in 2022.

Wearables 254

Wearables AR Apple Hardware 254

XR Today - Mixed Reality tag

SEPTEMBER 21, 2023

This week, a report from Prophecy Market Insights revealed core details behind the potential growth of the photogrammetry market – a core technology behind Apple’s spatial computing ambitions most recently shown during the iPhone 15’s showcase. billion in 2022. billion by 2032. percent prediction.

Apple 107

Apple Real Estate 3D Capture Automotive 107

XR Today - Mixed Reality tag

JANUARY 29, 2024

The Apple Vision Pro is due later this week, and according to reports from “ people familiar ” with Meta and its operations, Mark Zuckerberg’s firm plans to become the Android competitor against Apple as the firm enters the XR world. The Vision Pro will cost $3,499 for a 256GB storage model.

Apple 105

Apple Zeiss Immersion Google 105

XR Today - Mixed Reality tag

OCTOBER 19, 2022

The last three fundraisers over the last year have earned the startup over $15 million in capital, leading to a Fast Company 2022 Innovation by Design Award for its One XR smart glasses. David Jiang, Co-Founder and Chief Executive of VITURE , said that his company aimed to build a “truly mobile era of entertainment.”

Head Mounted Display 101

Head Mounted Display Entertainment Immersion Healthcare 101

ARPost

FEBRUARY 6, 2023

See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. More Widespread Use of VR for Location-Based Entertainment According to Vindevogel, VR technology will continue to evolve and become more widely adopted.

Virtual Reality 400

Virtual Reality Unreal Technology Tools 400