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Google Acquires North, the Startup Behind ‘Focals’ Smartglasses

Road to VR

Google today confirmed in a blog post that it’s acquired North, the Canada-based smartglasses maker behind Focals. Founded in 2012, North (ex-Thalmic Labs) first set out to create Myo, a gesture-based armband. The Focals app itself is also going to be removed from both Google Play and Apple’s App Store.

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Cloudhead Games CEO: Apple Vision Pro is an AR Headset Wearing VR Clothes

Road to VR

In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. Based in British Columbia and founded in 2012 Cloudhead’s pioneering approach to VR gave rise to broadly adopted movement standards including Snap Turns and Teleportation. Does it frustrate me as a VR-centric studio owner?

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Apple Vision vs. Meta Quest: The New iPhone Vs. Android?

Upload VR

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? Google chickened out , Microsoft got distracted , and it's totally understandable if you lost interest in VR when they did. The just-announced visionOS 1.0

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Hololens Co-inventor & AR/VR Pioneer Avi Bar-Zeev Has Left Apple

Road to VR

Avi Bar-Zeev, Hololens co-inventor and longtime AR/VR stalwart, has left Apple, Variety reports. According to his LinkenIn bio , Bar-Zeev worked on Hololens (first dubbed ‘Screen Zero’, then ‘Fortaleza’) up until 2012 when he left Microsoft to found his own company Syntertainment.

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Vision Pro: What’s Real, What’s Hype and What’s Plain Dangerous

Road to VR

Vision Pro is getting a ton of social media engagement after it launched earlier this month, which is great since people are finding out just how Apple’s first mixed reality headset can fit into their lifestyle. You won't find it in Apple's marketing but the Vision Pro is the ultimate cooking computer.

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AR Glasses: Technology With Potential for Consumers Too?

ARPost

This was certainly the case of Google Glass back in 2012. Many argued that Google Glass was too expensive and sought to meet a non-existing need. And when it comes to consumer wearables, rumors are flying that Apple is planning to release its own version of AR glasses by 2022. A great example here is the smartwatch.

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Spatial Beats: 2020’s Top Ten

AR Insider

B from Google, Disney, AT&T, Alibaba Group, JP Morgan, Kleiner Perkins, Qualcomm, and other brand name investors to make see-through AR glasses, and the content, optics, chips, and AI that go in them. And Sony’s investment in Epic Games values the maker of Fortnite at $17 B (China’s Tencent invested in 2012 and owns 50% of the company).